What Mark Earls’ new book means for marketers
Tuesday 6th March 2012 - (0 Comments)
Mark Earls has co-authored a new book, ‘I’ll have what she’s having’ in which he moves towards answering the questions he posed in ‘Herd’. In this article he sets out what he thinks this all means for marketers.
Read about what Mark Earls’ new book means for marketers…
Shock horror! Research bots to replace surveys
Monday 27th February 2012 - (0 Comments)
Ray Poynter predicts that the use of conventional surveys will drastically reduce over the next twenty of so years, as the availability of information about customers increases. But it won’t be social media listening that replaces them – it will be single questions and discussion bots.
Read more about using research bots to replace surveys…
Why motivation still matters
Friday 17th February 2012 - (0 Comments)
Here are some views from John Griffiths on why there will continue to be a need for a conventional market research approach, despite the reams of online behavioural data that will become available.
Read why motivation still matters…
The new personal data landscape
Thursday 9th February 2012 - (0 Comments)
This Briefing Paper from Ctrl-shift explores the broader context of the UK Government's ‘midata’ and its implications for organisations of all types.
Read more about The new personal data landscape…
3D Digital Dimensions 2011
Monday 30th January 2012 - (0 Comments)
A number of attendees at this conference made notes from the various sessions, which can be accessed here:
Read more about 3D Digital Dimensions 2011…
The need for research transformation
Tuesday 24th January 2012 - (0 Comments)
Stan Sthanunathan, Vice president of marketing strategy and insights for Coca-Cola, discusses the need for research transformation, primarily to shift from being mainly backwards looking to forwards looking.
Read how Coca-Cola provided the inspiration to drive change…
We’re all marketers now
Tuesday 17th January 2012 - (0 Comments)
This article from the McKinsey Quarterly outlines how marketing functions are being forced to re-structure by the need to improve customer engagement. This has big implications for market research.
Read more about the implications for market research…