3D Digital Dimensions 2011
Monday 30th January 2012 - (0 Comments)
A number of attendees at this conference made notes from the various sessions, which can be accessed here:
Read more about 3D Digital Dimensions 2011…
The need for research transformation
Tuesday 24th January 2012 - (0 Comments)
Stan Sthanunathan, Vice president of marketing strategy and insights for Coca-Cola, discusses the need for research transformation, primarily to shift from being mainly backwards looking to forwards looking.
Read how Coca-Cola provided the inspiration to drive change…
We’re all marketers now
Tuesday 17th January 2012 - (0 Comments)
This article from the McKinsey Quarterly outlines how marketing functions are being forced to re-structure by the need to improve customer engagement. This has big implications for market research.
Read more about the implications for market research…
Using behavioural economics wisely
Thursday 29th December 2011 - (0 Comments)
Here is a blog entry by Kyle Cockett on the growing popularity of behavioural economics in the research industry and how to use it wisely
More about using behavioural economics wisely…
Evaluating the impact of word of mouth marketing
Monday 19th December 2011 - (0 Comments)
The internet is driving the importance of word of mouth in influencing buying choices. This detailed article discusses how to measure it...
Evaluate the impact of word of mouth marketing…
Markets’ very own climate change
Tuesday 6th December 2011 - (0 Comments)
In this blog post Alan Mitchell outlines his developing views on how conventional marketing practice is being made less effective
Read more about the Markets’ very own climate change…Blog posts and comments represent the views of the author only, and do not represent the views of the entire, diverse membership of the ICG.
