Client speaks on "Using Insight to drive culture change"
Our speaker will be Pauline Williams, former Head of Insight at Nationwide.
Pauline Williams will be talking about “Using Insight to drive culture change”, based on a case study of work which took 4 years to complete and covered qualitative, quantitative and data integration, focusing on customer retention and loyalty.
Pauline gave this talk recently to AURA (word is, very successfully) . She now runs her own consultancy, specialising in MR + database integration.
Details: Thursday 4th February. Lunch and coffee will be served from 12:30pm. Speaker starts at 1pm. We expect to conclude by 2:30pm. Entry cost is £10 to ICG members/ £15 to non-members payable in cash on the door.
The venue is the SCI (Society of Chemical Industry).
15 Belgrave Square, London SW1 in the Council Room.
Tube: Hyde Park Corner.