This is the first Business Intelligence Group (BIG) Forum event for the year 2010-2011, when Rick Dent from RSM will present revealing insights of the state of the research industry in the UK. ICG members are cordially welcome at a reduced rate of just £3 on the door. Drinks from 6pm; talk starts 6.30pm
The presentation will discuss the key findings of RSM’s ninth wave of their regular and popular survey of the views of market research professionals. Over the years the study has provided fascinating insights into current trends and perceptions within the Market Research industry and this year includes specific booster questions on B2B research.
Rick’s presentation will cover trend data on a range of topics, including current and expected research budgets, the industry’s perceptions of its own public image, and the key challenges it is said to face. This wave also includes feedback on B2B revenues including a projected breakdown of B2B research by method in 3 years’ time. The Survey is ‘live’ from 7th September – 6th October. Why not visit the survey website at www.rsm1.com/industry and contribute your views? It should take around 10 minutes and you will receive a free copy of the report, which benchmarks your views against others in the industry. Additionally, you will be entered into the Prize Draw (1st prize, £100; 2nd prize, £50 and 3rd prize, £25).
After the presentation the audience is invited to join the discussion when the theme of the state of UK market research industry is further explored. Further networking in The Old Red Lion opposite.
For more information please contact ICG/BIG member Charles Jennings, T: 020 8364 9291 or use the email address at the top of the page, or visit the BIG website b2bresearch.org for details about future BIG Forum meetings and information on BIG activities and how to join BIG.