Services
Print media research. I design, manage, interpret and use all types of research into newspapers, consumer magazines, business publications, electronic publishing and other methods of publishing information. This includes research for assisting publishing strategy, launches, acquisitions, editorial development, and ad sales support. Quantitative and qualitative. Desk research.
Speciality
Media research, especially all forms of print media. Knowledge of the print media research scene in other European countries, and elsewhere in the world.
Background
An independent media consultant for 20 years. Prior to that, many years experience in senior research and marketing roles in major magazine and national newspaper companies. Career began in media departments of two major advertising agencies.
Frequent writer and speaker on media research. Full Member of Market Research Society. Member of Independent Consultants Group, and moderator of its electronic discussion group. Member (and former Chairman) of Media Research Group.
