Services
Qualitative Research including depths and groups, accompanied shopping, in-home interivewing; observational studies in and out of home; video reporting
Development of Brand Strategies and Communications Strategies
Concept Development
Reports and recommendations from third-party interviewing
Mining of existing data for fresh insights and added value.
Speciality
Consumer FMCG; especially food; but covering all low-ticket, high repeat purchase categories from cosmetics to paperbacks.
All stages of brand lifecycle from insight generation to Old Brand Development, including optimisation of marcomms strategy and execution
Background
Consultant researcher 7+ years
Board-level Advertising Agency planner 20+ years
