Services
Qualitative research for brand innovation and design; Planning and workshop facilitation for strategic and concept development in NPD, brand repositioning and extension.
Speciality
Successful brands never stand still. They need to evolve constantly, as consumers, cultures and markets changes. Animate brings together fresh thinking, creative workshops and insightful qualitative research to help you achieve your brand ambitions.
Background
Joanna set up Animate in March 1998. She has over 20 years of experience in planning and research:
- Qualitative Research (BJM, CRAM, Carne Martin)
- Brand planning (CLK and New Solutions)
- Design - Planning & Research Director at Coleman Planet Design Agency
- Joanna was on the committee for the AQR (Association for Qualitative Research) from 2000-2003.
