Services
Full-service market research consultancy; desk/secondary research, qualitative (focus groups & depth/executive interviews), and quantitative; UK & international (45+ countries), with a unique unconditional guarantee.
Telephone, in-person, postal, panel; consumer, business-to-business; industrial, customer satisfaction, employee satisfaction, U & A, brand equity, NPD, advertising/ communication development, and export/market-entry research. Also short-term ad-hoc consultancy assignments, and recruitment only (using network of recruiters).
"...because Hunches and Guesswork are not enough!"
Speciality
Huge range of b2b/industrial and b2c sectors (40+ at last count).
From nuclear decommissioning to zips, from higher education to ethnic minorities, from boiler installers to credit card and insurance companies, and from fashion to temperature-controlled packaging!
It's almost impossible to define specialisms, but if we had to they would include: education (primary, secondary, further and higher), financial services, pharma/healthcare, IT/computers, international projects (both quantitative & qualitative, in 45+ countries), market/competitor intelligence, and export/market-entry research.
Background
Positive entrepreneurial outlook. Probing, insightful, action-focused mindset.
High quality at attractive cost - not the cheapest but certainly not the most expensive - underpinned by professional, flexible, responsive client service.
Unusually broad career/experience: retail management, advertising, precision plastic mouldings, wine trade, wine tour operator...then market research (for the past 18 years) both agency and clientside, covering a huge variety of b2b and b2c sectors!
Definitely a "glass half full" sort of guy (with a "where there's a problem, there's always a solution" mentality), who is always willing to go the extra mile.
Underpinning the quality of our work, all clients benefit from our unique unconditional "no quibble" guarantee (see www.research-insight.com/menus/main.asp?PN=Guarantee).
