Services
Identifying customer attitudes, motivations and behaviour to drive acquisition and loyalty programmes.
Pinpointing target prospects to increase offer take-up and conversion rates.
Enhancing customer loyalty and lifetime value by identifying cross/up-sell opportunities.
Isolating factors leading to churn; identifying customers with propensity to lapse.
Tracking brand awareness, perceptions and competitive positioning to support brand development programmes and measure brand health.
Measuring effectiveness of on and offline communications through an evaluation of campaign recall and perceptions, response profiling and ROI modelling.
Speciality
Helping companies increase sales and profitability through greater customer insight and more effective targeting of their on and offline communications.
Background
Kay has over 20 years' experience of using market research and database analysis to support commercial initiatives. Prior to setting up her own business in 1998, she was Director of Analysis & Research at Wunderman and Director of Database Marketing at NDLI.
She is a Full Member of the Market Research Society and a Fellow of the Institute of Direct Marketing, as well as being a natural team worker and effective communicator, who is client focused, has integrity and commitment, and gets things done
