Services
A well-established, full service consultancy, offering practical and insightful advice, planning and execution to help meet your research & strategic needs. Clients include both large & small companies/agencies, with and without internal research resources. We frequently fill the role of research / planning partner, working at senior management level, & pride ourselves on careful listening, sensitive research and clear communication.
Speciality
Techniques: Experienced in a wide range, from brainstorming to market segmentation. Particular specialisms:
- customised, integrated qual/quant programmes
- product design testing (using JPC Design Balancing)
- strategic planning/ brand development
Markets: broad spread, currently including:
- consumer durables (especially furniture, cookers, appliances)
- advertising
- finance/ investment
- children/ youth
- IT/ e-commerce across both consumer and B2B markets
Background
The consultancy has operated successfully for over 15 years, with a stable yet evolving client list. Previous career includes Unilever training (Research International) and NOP, followed by several years ad agency experience, chiefly as a Planning & Research Director. Joan is a full member of the MRS (MMRS) and the APG, and the consultancy is an MRS Company Partner, with committed professional standards.
