Carol Raithatha Ltd. specialises in sensory evaluation and product testing. The company also offers a food and drink research service. Carol Raithatha is knowledgeable in both qualitative and quantitative techniques and can act as a group moderator or executive interviewer. Research projects can be combined with input into overall marketing strategies or market planning objectives. The offerings also include secondary desk research on its own or to complement primary research. Carol Raithatha Ltd. operates in both the B2B and B2C markets.
- Sensory Evaluation and Consumer Research
- Food and Drink
- Business and Professional Services
Carol Raithatha trained as a food scientist with specialisms in food analysis, sensory analysis, and product testing. Her early career was focused on food analysis and sensory testing. She later gained experience in market research and consumer affairs. Carol Raithatha founded Carol Raithatha Ltd. in 2003 after completing an MBA and gaining experience working for a food and drink research agency. Carol Raithatha is full member of the MRS, a member of the Chartered Management Institute and of the Institute of Consulting; as well as a fellow of the Institute of Food Science and Technology.