Services
Consultancy: Research, marketing strategy and communications evaluation and development Qualitative: Focus group moderation Face to face / telephone depths Quantitative: On-line surveys Face-to-face surveys
Speciality
:Food and drink - product evaluation [Recent clients include Heinz and Enterprise Inns] Retail - customer opinion tracking; motivational insight [e.g. Jessops] Leisure [e.g. Warwick Castle] Marketing communications evaluation - advertising development Inward investment research - 360 degree evaluations with relocation agents, relocating companies, existing businesses and residents. [e.g. MK, Peterborough]
Background
I have over 40 years' marketing services experience including marketing communications agency and clientside research and new product development management.
I have broad experience of both qualitiative and quantitative research techniques and in combining techniques to provide actionable insight. Senior clientside experience means that I design pragmatic research projects from the user's perspective
