Services
I offer a full-service consultancy, working with small and large companies, agencies and other consultants to develop brands, products, markets and customers using the following techniques:
- Quant research:telephone/f-t-f
- Brand/market health check
- Data review/interpretation
- Qual research – depth/focus groups
- Brand consultancy
- NPD/product development
Speciality
My experience includes developing and managing research projects, consultancy and ATL/BTL planning and I have worked across a wide range of sectors in both FMCG and B2B. My key specialist sectors are:
- food and drink (consumer, food service retail and wholesale)
- health & beauty
- publishing
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My specialist area is using research to develop sales/marketing effectiveness and business growth
Background
I have worked on both the research agency and client-side for over 18 years and launched Cameron Research in 2005; my previous experience includes:
- Research and Planning Manager – Jim Beam Brands International
- Research Director/Innovation Manager – IMP Publishing Inc
- Associate Director (FMCG) – RSL-IPSOS
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I am a past committee member for MRS Scotland and I also work with a not-for-profit organisation which promotes confidence and effectiveness in communication