Services
Clear, thoughtful qualitative research and consultancy.
Predominantly UK full service qualitative projects, also planning and freelance support.
Speciality
I work across diverse markets and audiences, including consumer goods, services and business. I particularly enjoy work around food, health and wellbeing, retail and their broader cultural contexts.
I network with similarly experienced consultants on larger projects.
My overall aim is to provide excellent, authoritative and friendly service from totally committed and highly experienced researchers.
Background
I started Changes Research in 1997, having previously headed up the UK Brand Development Unit at The Research Business international.
I have also worked in advertising agencies and as a client, and therefore have a good understanding of how qualitative work can be most useful in the business context.
