• Jane Bain

Services

Qualitative and Quantitative research consultancy for UK and international clients.

Project colaboration and support provided for manufacturers, marketing and market research agencies, including:

  1. Project design and co-ordination
  2. Moderating group discussions and consumer/executive depth interviewing
  3. Analysis, interpretation, report writing and presentation.

Speciality

New product and brand development for fmcg; personal, household and fabric care products; household durables and equipment and electronic goods.

Particular expertise in:

  1. Qualitative consumer and customer understanding
  2. Qualitative B2B research for manufacturers as an aid to product and business development.
  3. Market/brand mapping and market/consumer segmentation.

Background

Began research career in Unilever's fragrance company PPL (now part of Givaudan) before becoming a Director of Hugh Bain Research.

Over 25 years experience of designing, co-ordinating and conducting projects for national and multi-national fmcg companies, service providers, advertising, marketing and other market research agencies.

Full Member of the MRS and MRS Company Partner.

Jane Bain