Services
Based in France : Qualitative market research and consultancy: focus groups, IDIs, in-home product tests. Bilingual moderator = briefing in English, interviews/groups conducted in French, debriefing in English
Speciality
Business to Business, notably new technology; Healthcare - my partner Florence Coste trained as a doctor before moving over to marketing; cross cultural consumer = interpreting French behaviour and attitudes for non French clients.
Background
Caroline Baker spent five years with Business Decisions Ltd in London before moving to Paris in 1982. She worked for M2S until 1996 when she founded her own company: EMRA.