Services
- Qualitative and quantitative research at B2B and B2C level for both SMEs and FTSE organizations.
- Social marketing research.
- Recruitment of “hard to reach” respondents (FTSE, opinion leaders etc.) and general recruitment.
- Experience of working with central government, local authorities, industry, finance, legal, consumer companies, construction industry, academic establishments, NHS Trusts, IT sector, charities, national and local media, children and vulnerable adults.
- Face to face and in-depth telephone research.
- Focus groups moderation
- Media auditing and competitive intelligence.
- New business development and appointment generation.
- Research at director and partnership level within companies
- Client and employee satisfaction
Research, Planning, Competitive Intelligence and Analysis
Research is invaluable at any stage and of particular assistance when seeking to understand what issues may arise and how they should be addressed.
Planning strategies allows your organization to assess current trends and markets. They help you to monitor your image and performance via media auditing, research and evaluation of previous and current PR and marketing activities
Competitive intelligence aims to understand what others in your sector are thinking and achieving.
Analysis of results helps you evaluate your company aims, performance and future strategies.
Client Satisfaction Measurement
- We work with organizations to understand how you are perceived by your clients and what action you may need to take to further develop relationships.
- We provide detailed client feedback and evaluation with verbatim comments.
- We identify potential new client opportunities or areas where you are under competitor threat.
- We look to see how satisfied your staff are – they are your most valuable asset.
New Business Development
We work with new businesses to enable them to research their potential market and to generate new business and new client bases across all sectors of commerce and industry.
We work with existing businesses to retain their clients and understand their needs and to help them attract and develop new business.
Public Sector Departments
- The Home Office
- NHS
- Department of Communities and Local Government
- Department of Trade and Industry
- Department of Transport
- Department of Work and Pensions
- Ministry of Justice
Associate Status for Jan Taber
- Central Office of Information Associate – NHS Network
- National Social Marketing Centre (NSMC) Associate
- Approved supplier – Yorkshire and Humber Register
Membership & Professional Information
- Member of Independent Consultants Group
- Member of Market Research Society
- Holder of Professional Indemnity Insurance
- CRB checked
- Data Protection Registered
- Former FE Personnel Officer and qualified teacher
Associates Offer
- Brand development
- Graphic design
- Marketing
- Communications
- Staff development
- Competitive intelligence
Speciality
Focus group moderation, in-depth telephone and F2F research.
Background
Testimonials
“My research teams have developed a sound working relationship with you based upon your competence and the high quality of your work, specifically:
- The excellent content of your research
- Accurate information
- Delivery to time and agreed budget”
Colin Talbot, Managing Director, Access Research
“She is clearly someone who enjoys her work and puts a great deal into it. It is apparent that people warm to her.”
Clare Mansfield and Catherine Millican, Partners, CM Insight
“The insight her work has given us has been invaluable in helping us develop effective communications programmes for our clients, and even for ourselves.”
Adam Mack,Former Head Of Planning, Freud Communications
“We have always found Jan to be professional, thorough and reliable to work with, and we would certainly recommend her services to any interested third party.”
Ian Shepherd, Ian Shepherd Associates
“Jan has been great – proactive, efficient, effective. She builds strong rapport with senior executives and is easy to work with. I would wholeheartedly recommend her to others.”
Ben Kent, Director, Lighthouse Global
“Jan always ensures that every effort is made to secure the target number of appointments or interviews in the time available. She has proved to be athoroughly professional associate, with the highest levels of integrity and dedication.”
Karin Thomas. Managing Director, Oyster Research Solutions
“I have worked with Jan Taber in a market research capacity for over 20 years. Jan is a first rate telephone interviewer, group recruiter, appointment generator, depth interviewer and moderator. Totally professional she never shirks a difficult job and can be relied upon to give every brief 100% no matter how tedious the subject or how difficult the audience is to persuade to participate.”
Mary Baker, Director, Porter Novelli
25 years plus experience undertaking freelance work on behalf of many companies including:-
Ask, Charterhouse, CitigateDeweRogerson, Counter Intelligence Retail, Fishburn Hedges, Forster, Freud Communications, Gracechurch, Lighthouse, Market Analysis, Metrica, NOP, Opinion Leader, Ogilvy PR Worldwide, Porter Novelli, Portfolio Communications, Poulter Communications, Red UK, TNS-BMRB, Weber Shandwick Worldwide.
Individual companies for whom research, media projects or new business development has been undertaken include:-
Finance
Bank of Scotland, Barclays Bank, Birmingham & Mid-Shires Building Society, Dun & Bradstreet, Euler Hermes, GPFC, GraydonUK, Norwich Union, Royal London, Scottish Life.
Professional Bodies and Not for Profit Organizations
British Educational Communications & Technology Agency (BECTA), Business Link, Cornish Tourist Board, Countryside Agency, Department of Trade & Industry, Dept. of Work & Pensions, Elizabeth Finn Homes, Energy Savings Trust, Enterprise Ireland, Home Office, Hull City Council, Institute of Chartered Accountants – England & Wales (ICAEW), Institute of Public Relations, Kings College, National Association of Theatre Nurses, National Rheumatoid Arthritis Association, NSPCC, Tea Council, PiraInternational (Print Industry Research Association) The Times Business Studies Publication for Schools, West Yorkshire Ventures, WRVS, Yorkshire Forward Regional Development Agency.
Media
Bella Magazine, Financial Times, Woman Magazine
Professional Services
Beachcroft Wansbroughs Solicitors, Cobbetts Solicitors, Deloitte & Touche, Ernst & Young Accountants, Eversheds Solicitors, Grant Thornton Accountants, KPMG Accountants, Price Waterhouse Cooper, Simpson Duxbury Solicitors.
