Services
Sue is a highly flexible and innovative researcher undertaking full service Qualitative, and integrated Qual-Quant projects, across a range of markets in both consumer and business sectors.
She also provides part-project support to both research agencies and manufacturers.
Speciality
Sue has extensive experience across the Drinks and Licenced Retail sectors with other specialist areas including B2B and Social Research.
She enjoys using conventional and less conventional methodologies, and is energetic in the Field, considered in her interpretation and effective at delivering clear and actionable findings.
Background
Over 20 years senior level Agency experience, which has included co-founding Cardinal Research, an agency specialising in Drinks and the Licenced Trade, and more recently 5 years as a Partner at HPI.
