Services
What We Do: For Start-Ups
You might want help with any of the following:
- Product or service feasibility/demand
- Product or service idea refinement
- Pricing research
- Competitor analysis
- Retail location selection
- Specific requirements
We offer two levels of service for start-ups:
Start-up Research DIY: Provide us with your business plan (whether it’s on paper or only in your head) and we will advise on the market research you need, including:
- a clear definition of your target audience
- the number of people who should be contacted
- which method you should use eg, telephone interviewing, face-to-face or online
In addition, we will write you a fully-tailored questionnaire specifically for your business, which you can then either use yourself to carry out your own research, or pass to a third party to carry out the research on your behalf.
Start-up Research Full Service: This includes all the elements of Start-up Research DIY, plus:
- We carry out the research for you
- We report the research findings, either face-to-face, or in a document. This presentation/report will make clear recommendations for your business
- We provide a free proposal and costing before you commission any work, so you know exactly what you’ll be buying
What We Do: For Established Organisations
Start-up Research offers a wide range of research in which Chris Brookes, the founding director, has become proficient during her twenty years in market research. These include:
- Service sector research, particularly new product development and customer satisfaction, arts & education research
- International research
- Online research
- Qualitative research including group moderation, telephone depths, qualitative analysis and presentation
- Workshops to define and progress business issues highlighted by market research
Start-up Research is ‘methodology-agnostic’, and we will recommend the approach that best suits the project and your budget.
Speciality
Well-priced market research to promote business growth and development.
Background
Chris Brookes, the founding Director of Start-up Research, has twenty years’ experience in market research. She began her career at Millward Brown, and has since worked client-side at Which? and Royal Mail. Chris has been working at Director level for ten years, including at Ipsos-MORI. She has a degree in English & American Literature and an MBA from the University of Warwick, and is a Full Member of the Market Research Society. In addition, she holds a Certificate in Coaching & Mentoring from the Chartered Institute of Personnel & Development, and a qualification in teaching adults (PTLLS).
Chris’s particular strengths are quantitative research; knowledge of a wide range of business service sectors and their issues; international research; and online research. She also has extensive experience of conducting and analysing qualitative research, typically when needed prior to a quantitative stage, and of using workshops to define and progress business issues for blue chip clients.
