"Technology and our Futures" was the provocative theme for the 2011 Question Time convened by the ICG at the Odeon Covent Garden on 16th November 2011.
Following a lively networking buffet lunch in the foyer, over 70 ICG members and their guests along with colleagues from BIG convened in the auditorium. Chaired by Ray Poynter of Vision Critical, the panellists represented a range of views. Client-side was represented by Nick Bonney, Insight Director of Everything and Everywhere and Mark Russell of Legal & General. Johnny Caldwell from Research Now was the voice of the online provider, while Warren Knight provided fresh perspectives as a B2B social media consultant and entrepreneur.
The full programme of questions covered a broad range of issues - and attracted equally diverse discussion from the panel and the floor:
- Has sample quality been sacrificed on the altar of cost and expediency?
Question from Bob Dance and Martin Holliss. Clip length approx 10 mins - Can social media derived research be really representative?
Question from Midge Clayton. Clip length approx 8 mins - To understand social media, are companies employing different skill sets?
Question from Louise Brown Clip length approx 9 mins - Will research budgets increase to use the new social media techniques?
Question from Janet Kiddle. Clip length approx 5 mins - If we make surveys a lot more fun to complete, will results be more biased?
Question from Gill Wales. Clip length approx 7 mins - What changes in research methods can be expected in a dynamic digital world?
Question from Stephen Sweid. Clip length approx 4 mins - What applications should a social media virgin first use for research?
Question from Steve Hallam. Clip length approx 5 mins - How can we encourage room for thinking in a society that has so much data?
Question from Sheila Keegan. Clip length approx 6 mins - Will the new 'softer' ONS questions serve the research industry well?
Question from the Research Now team. Clip length approx 4 mins - Is there life beyond Facebook?
Question from the audience. Clip length approx 6 mins - What one development will you be most interested in following during 2012?
Question from Ray Poynter. Clip length approx 5 mins
The event was kindly sponsored by Research Now and Filming for Research.
