Behavioural Recruitment via Facebook

Tuesday 29th August 2017

This webinar was kindly sponsored by Made in Studios, offering you brand new, state-of-the-art viewing facilities in the heart of Birmingham as well as high quality and affordable recruitment services across the UK. 

If you’re concerned about repeat respondents and professional participants in research studies then this webinar will interest you.

ICG member Tom Woodnutt, Feeling Mutual, and Hugh Carling, Liveminds, share what they’ve learned about the potential Facebook offers to recruit fresh research participants based on real behaviour, worldwide.

Many researchers worry that too few people are doing too much research because it raises questions about the validity of participants (in both quant and qual research). Behavioural Recruitment addresses this issue by using Facebook’s unparalleled data on what people have actually done rather than what they say they’ve done. This helps you find authentic, representative participants who are fresh to research. 

In the presentation, Tom and Hugh share what they've learned from using this approach to recruit thousands of fresh participants, in more than 65 countries, for qual, quant, online and face-to-face projects. There will be a detailed explanation of the method including how the targeting functionality of Facebook advertising works in conjunction with screening and practical case studies with easyJet, 4Music, BBC News and Sony.

Tom Woodnutt, Feeling Mutual, is a planner and qualitative researcher with over 16 years in the industry. He works at the intersection of digital, insight and strategy. Tom has helped many agencies learn how to design research that is more inspiring for both clients and participants. He has also been digital skills trainer for the AQR.

Hugh Carling is a Co-founder of Liveminds and the creator of Behavioural Recruitment. He has worked in the industry for more than a decade, helping researchers in leading agencies such as Hall & Partners, TNS, and 2cv to embrace new digital qualitative methods. He is now focused on rebuilding the foundation of all research - the participants. Hugh is a regular speaker at conferences such as IIEX and the Future of Marketing.