What is insight?

Monday 30th October 2017

Research Live is pubishing a series of monthly vlogs which asks research professionals a single question - what is an insight?  Watch the latest videos here - definitions include:

  • Findings extrapolated from data which when leveraged generate revenue
  • Bringing together many different data sets and understanding what this data means - deep data
  • A golden nugget of truth and a real insight is rare
  • Something that helps the client to better understand their customer
  • Insights are often subjective - the researcher needs to give their take or perspective on the issue
  • New knowledge - or knowledge that wasnt previously appreciated 

Do you agree?  Join the conversation here and tell us what you think Insight is...