Wednesday 22nd August 2018
Focus group research is a powerful way to gather unique insights to improve your products and services. It’s a research method researchers use and enjoy, and it’s a method you often cannot beat! But targeting millennials for focus groups is another ball game altogether.
Millennials are parting ways with traditional research methods due to a variety of reasons. For one, technology drives them, and so they're more inclined to enjoy digital research methodologies e.g. market research online communities. Also, digital research methods are more engaging, flexible, and connect with the creativity of millennials.
So, this begs the question: How do you target millennials for focus groups knowing a traditional approach isn't going to work?