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SUMMARY:Why Cultural Insight Is Important For Research
DESCRIPTION:  \nThis webinar is generously sponsored by MIS Group \n \n  \nThis webinar will be presented by ICG member Felicia Schwartz\, China Insight. \nIt will explore the crossover between two areas Felicia is active in – cultural insights and market research. Although we often use market research to uncover cultural insight it is interesting to explore whether we shouldn’t integrate culture into the design of research from inception on. Felicia  routinely come across briefs that make assumptions or ask questions that are not culturally right for my region (greater China) or that miss cultural nuance when pulling together the analysis. \nAlthough her examples will all be taken from China\, she hopes others will share other cultural examples so that everyone can think together about integrating cultural nuance into our research projects and about how to make clients more alive to this topic. \nEMAIL HERE TO REGISTER FOR THIS FREE WEBINAR  \n  \nUPDATED LOGIN FOR THE WEBINAR \nJoin Zoom Meeting \nhttps://us02web.zoom.us/j/89623746113?pwd=NUwvRlE3bWZET05hV3V0UjhGVHhhdz09 \nMeeting ID: 896 2374 6113 \nPasscode: 563055 \n  \nAbout Felicia \n \nFelicia has pursued an international career in branding working for global communication agencies Ogilvy and Dentsu. Her work took her from France to China\, where she spent close to 14 years and specialized in strategic planning and consumer insights. \nCurrently based in between Beijing and London\, Felicia is the founder of Chinainsight.co.uk an insight consultancy that helps brands and companies understand the Chinese consumer through cultural insight research and maximize their product positioning\, product innovation and communication for the Chinese market. She has experience across a number of sectors such as automobile\, beauty fast moving consumer goods\, luxury and retail. \nFelicia is a graduate with Dean’s list merits\, from Duke University in North Carolina\, USA.  She obtained her Master’s degree from Sciences Po\, the prestigious Institute of Political Science in Paris\, France. \nShe speaks fluent German\, English\, French and Mandarin Chinese. \n  \nRecent Published articles:  \nBEAUTY TRENDS AMONGST CHINA’S GENZ\nPublication date : MAY 2021  published by : Canvas8 \nChina’s GenZ are the cohort leading trends in beauty post Covid. They are curious\, novelty driven and conscientious consumers. How will they shape the beauty sector?\nCHINESE HOMES POST COVID\nPublication date : DEC 2020  published by : Canvas8 \nHow has the Covid crisis shaped preferences in terms of living ?\n  \n\n  \n\n 
URL:https://theicg.co.uk/event/why-cultural-insight-is-important-for-research-3/
ATTACH;FMTTYPE=:
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
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