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SUMMARY:ICG Webinar: Behavioural Economics: A Practical Guide For Market Researchers
DESCRIPTION:This webinar is generously sponsored by Qualzy (formerly Web Creator Suite) \n \n  \nThe webinar will be run by ICG member Emma Woodley\, Truth Be Gold Behavioural Insight. \n \n \nThe webinar will demonstrate the practical application of Behavioural Economics to your wider market research work. \nMore specifically\, it will cover: \n\nAn overview of Research Methods (psychometric\, biometric\, neuro-metric\, explicit) which can be used\nThe BE Process: Friction to Fluency to Interventions\nSome Case Studies to bring all of the above to light\n3 Steps to take clients on this journey\n\nHow to avoid focusing on the ‘what’ and stick to the ‘why’\nTurn the science from Friction to Fluent\nTake them on a journey don’t throw them in at the deep end.\n\n\nCurrent and Future Direction of this type of research\nWhere to learn more (2 mins).\n\nREGISTER FOR THIS WEBINAR HERE \nAbout Emma and Truth Be Gold  \n \n\n\n Truth be Gold are the pioneers of deep behavioural insight. The majority of consumers’ decisions are made in the subconscious mind. They use the latest thinking from Cognitive Neuro-Science and Neuro-Psychology to develop ways to access this information that cannot be accessed via traditional research techniques. \n\n\nLOGIN FOR THE WEBINAR HERE (but please register above beforehand) \nICG Webinars  \n Please join my meeting from your computer\, tablet or smartphone. \n https://global.gotomeeting.com/join/145863309  \nYou can also dial in using your phone.\nUnited Kingdom: +44 20 3713 5011 \nAccess Code: 145-863-309 \n  \n 
URL:https://theicg.co.uk/event/icg-webinar-behavioural-economics-3/
LOCATION:Online
ATTACH;FMTTYPE=:
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
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