BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//The ICG - ECPv6.3.3.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:The ICG
X-ORIGINAL-URL:https://theicg.co.uk
X-WR-CALDESC:Events for The ICG
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20220327T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20221030T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220512T110000
DTEND;TZID=Europe/London:20220512T120000
DTSTAMP:20260423T035733
CREATED:20220512T100000Z
LAST-MODIFIED:20220324T122007Z
UID:14034-1652353200-1652356800@theicg.co.uk
SUMMARY:Applications of personality psychology to market research
DESCRIPTION:This webinar is generously sponsored by Audiense \nPersonality traits have been shown to be effective predictors of behaviour. What’s more\, they are not difficult to collect. In this webinar ICG member Chris Harvey\, Activate Research\, will explore common personality tests and models and describe a range of specific applications to both qualitative and quantitative market research. Qual and quant researchers wanting to understand more about how personality traits can help us better understand\, predict\, and influence behaviour will benefit from attending. \nChris Harvey \n \nChris Harvey is the Founder of Activate Research\, which inspires change and drives growth through enabling a deeper understanding of how people think and why they behave as they do. Drawing on an MSc Behavioural Science and 15 years research industry experience\, Activate Research adds complementary insights and approaches from behavioural science – and psychology more broadly – to agencies’ research offer. This enables end clients to better understand\, predict\, and influence target audience behaviour. \n \nREGISTER FOR THIS FREE WEBINAR TODAY. OPEN TO ICG MEMBERS AND NON-MEMBERS 
URL:https://theicg.co.uk/event/applications-of-personality-psychology-to-market-research/
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/icg.1092513062.demo_.jpg
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
END:VCALENDAR