BEGIN:VCALENDAR VERSION:2.0 PRODID:-//The ICG - ECPv6.3.3.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:The ICG X-ORIGINAL-URL:https://theicg.co.uk X-WR-CALDESC:Events for The ICG REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Europe/London BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20230326T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20231029T010000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/London:20230420T110000 DTEND;TZID=Europe/London:20230420T120000 DTSTAMP:20260423T034443 CREATED:20230405T145543Z LAST-MODIFIED:20230405T145543Z UID:35516-1681988400-1681992000@theicg.co.uk SUMMARY:Semiotics to the Rescue: Brand Problems Crying out for a Semiotic Solution DESCRIPTION:Semiotics is fundamentally communication problem solving…Chris Arning who has been practising semiotics now for over 20 years spills the beans on the core brand problems semiotics tends to be brought in to solve and what insights semiotics brings to the table to solve them. He will show the different types of semiotics projects he has encountered and worked on from horizon scanning and broad culture scopes to brand positioning to content and programming creation to packaging innovation and logo screening projects. \nCHRIS ARNING – CREATIVE SEMIOTICS LTD. \n \nChris specialises in semiotics and cultural insight and he has 20 years experience working as a thinker\, planner\, qualitative researcher and commercial semiotician. He was Head of Semiotics at Flamingo Research and set up Creative Semiotics – a boutique brand consultancy – in 2010. Chris is the originator and co-founder of Semiofest\, a Celebration of Semiotic Thinking and of the LinkedIn Semiotic Thinking Group. He has worked for clients as diverse as the BBC Radio Centre\, Netflix\, BMW Mini\, GSK\, Ricola\, Huawei and UKTI. Chris led the BBC Humour GAP project which created a strong taxonomy now being used across the organization; including for commissioning new comedy podcasts and this process was then replicated for BBC News. Chris devised and taught the MA Module\, Brands and Meaning on Global Media Communications at the University of Warwick and had been a sessional tutor in Contextual Studies at University of Creative Arts.  He teaches a critically acclaimed CPD accredited quarterly course How to Do Semiotics in Seven Weeks. He is currently working on a textbook entitled Brand Semiotics in 25 Diagrams. \nChris Arning \nwww.creativesemiotics.co.uk \nREGISTER FOR THIS WEBINAR HERE  URL:https://theicg.co.uk/event/semiotics-to-the-rescue-brand-problems-crying-out-for-a-semiotic-solution/ CATEGORIES:ICG Webinar END:VEVENT END:VCALENDAR