Inclusive research: Unveiling the truths of Latino consumers
2023-09-28 14:00 - 15:00 (Europe/London) | https://zoom.us/j/2071827436
Empathy is at the heart of qualitative research. Yet many factors can undermine understanding respondents, especially when working with participants from different cultures. Whether we are conscious of them or not, these factors can discourage respondents from sharing their experiences and perspectives – and hinder our efforts to uncover critical insights for business growth.
Key takeaways from attending this webinar:

Best practices for research involving Latino consumers, including research design that contributes to cultural understanding and deep disco
Two successful case studies including how to communicate the key insights to stakeholders in a way that is relevant to the business and builds confidence.

Isabel Aneyba, Managing Director, COMARKA Research

Isabel Aneyba is founder and director at COMARKA, a cross-cultural research partner based in Austin, TX. She focuses on designing empathy experiences and innovative co-creation methods for better products and services. Her work has guided successful product and services launches in several categories including food and beverage, retail, health care and technology.
She has done extensive research in the U.S., Mexico and LATAM. For her work toward a more inclusive industry, Isabel Aneyba received the REEL award (Research and Equitable Leadership) in 2020 and the recognition as one of the top 50 most influential insights leaders in the U.S.
Isabel is also an ICG member.

www.comarka.com I 512.299.2077
Your Effective Cross-Cultural Research Partner
REGISTER FOR THIS WEBINAR HERE

Mindset To Create - North of England
2023-09-28 14:00 - 18:00 | Reflections Manchester, Harefield House, Alderley Road, Wilmslow, Cheshire,, Cheshire, SK9 1PF, United Kingdom
This event is generously sponsored by Bilendi, helping you collect data and create value through market research, customer engagement and loyalty services for your business. It is generously hosted by Reflections Manchester, a beautiful, adaptable, bright and creative facility for market research in the Northwest.
A unique, creative, collaborative event for those working in the North of England in the insight sector.
Reserve your place if you want to:

group work to explore problem solving and flexible thinking: how to bring creativity into your business (the first part of the afternoon)
practice creativity with our expert ICG members Joe Bonnell and Lisa Tomlinson (the second part of the afternoon)
help your business and clients get into the right conditions for creativity
see, think and feel in new ways
network, mingle, have fun.

You definitely don’t need to identify as a ‘creative’ person to get lots of out of this session…
Reserve your free space here (hurry, only 30 places available!)
For those of you who are able to stay beyond 6pm, we are hoping to go on to a local pub…
For more info/event host: Kath Rhodes: collaboration@theicg.co.uk https://www.linkedin.com/in/qualstreet/

Bilendi

Reflections Manchester Viewing Facility
