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SUMMARY:Knowledge Share: Meet the Second Adolescents
DESCRIPTION:This Knowledge Share is sponsored by Opinion Hub\, Research Rooms\, Sensory Lab\, Data Collection and Fieldwork\, based in London with Nationwide coverage \n \nWhat is this Knowledge Share all about? \n\nIs the marketing and brand world missing the opportunity of a lifetime?\nWhy do they find it so hard to communicate with an older generation or put another way what is the fixation on Millennials and Gen Z?\n70 is the new 50 and 55 is the new 18!\nWhen your market is filled with uncertainty shouldn’t brands look for some relatively calmer\, safer waters?\nLet us introduce you to the over 55’s – overlooked; overworked; but definitely not over the hill.\n\nAbout Alan Bowman\, The Buzzz \n \nThe Buzzz have worked in this generational space for 10 years – with brands like M&S Food; McCarthy & Stone; Warner Leisure Hotels; Carnival and Octopus Wealth. During our COVID sabbatical we observed; researched; listened and spoke to a generation who represent 75% of the Wealth held in the UK and whose numbers are growing by 25% over the next 5 years. They are less brand loyal than people believe and out to have fun. \n \nI am Alan Bowman – 39 years in research; brand planning and marketing consultancy – I am 63 and sit at the beating heart of my generation. \nhttps://www.linkedin.com/in/alan-bowman-74971a1/ \n \nAlan Bowman \n \n  \n  \nREGISTER FOR THIS FREE KNOWLEDGE SHARE HERE \n  \n 
URL:https://theicg.co.uk/event/knowledge-share-meet-the-second-adolescents/
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2023/06/money-g53e3b8e08_1280.jpg
ORGANIZER;CN="Lynne Chapman":MAILTO:lynne@consideredresponse.co.uk
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