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SUMMARY:Beyond Z: Understanding the UK's young people
DESCRIPTION:This Knowledge Share has been generously sponsored by Yasna.ai\, the AI-powered platform that helps independent researchers\, consultants\, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth €100)\, sign up at yasna.ai \n \n  \nWe welcome ICG member Konrad Collao\, Craft\, to run this 1-hour session about Gen Z in the UK today. \nKonrad has a wealth of knowledge about this topic\, based on several award-winning projects\, thousands of people surveyed\, hundreds of qualitative conversations\, dozens of digital ethnographies and in-person visits – plus several significant literature reviews. \nMore specifically\, Konrad will cover; \n\nThe problem with generational thinking\nBusting commonly-held myths about young people\nDiscussing socio-economic and socio-cultural macro themes that condition the world young people are coming of age in\nExploring the 6 common mindsets among Gen Z\nExploring youth culture.\n\nKonrad Collao\, Founder\, Craft \n \nKonrad specialises in working with clients in media\, entertainment and technology – providing them with cultural and behavioural insights to navigate digital transformation\, develop content and marketing strategies\, and inform wider business strategy. Much of his work focuses on the changes being wrought by young people coming of age in a very different landscape to that which shaped older generations. For Channel 4\, Konrad is the architect of the award-winning Beyond Z series\, as well as MRS/ICG award-winning work exploring young people’s relationships with factual content. Konrad has designed and delivered foundational youth-focused studies to imagine and develop The Hundred cricket competition for the England and Wales Cricket Board\, and explored young people’s relationships with news for the Reuters Institute. He has also shone a light on Britain’s youth for the BBC\, ITV\, Premiership Rugby\, and the Advertising Association. He has worked across continents for the likes of Netflix\, the BBC World Service\, Red Bull Media House\, and Warner Bros Discovery\, and is a regular speaker on matters of youth and media at international conferences. \n \nRegister for this session here 
URL:https://theicg.co.uk/event/beyond-z-understanding-the-uks-young-people/
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