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DTSTART;TZID=Europe/London:20250522T110000
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SUMMARY:Commercial semiotics - IN ACTION!!!
DESCRIPTION:This webinar is generously sponsored by InsightX Research Solutions \, specialists in designing custom fieldwork and data collection strategies to meet the unique needs of each client. Whether it’s B2B or B2C\, Quant or Qual\, CATI/Online/Mixed-Mode\, Locally or Internationally\, their omni-channel approach fosters authentic participation and ensure the collection of high-quality\, representative data. \n \n  \nWe welcome ICG member Ashley Mauritzen to present this webinar. \nCommercial semiotics – IN ACTION!!! \nA hands-on guide to integrating commercial semiotics and cultural analysis into your research practise. \nSemiotics and cultural analysis have so much to offer – but if you’re struggling to get your head round them\, how do clients stand a chance? This webinar gives you the practical grounding you need to integrate this powerful methodology – with its unique capability to surface hidden meanings and make sense of the cultural noise. \nHow? We will be going low on theory and big on application. Getting beyond how it works to how it’s used. With a total absence of jargon\, some interactive decoding and plenty of case studies along the way. \nCome along if you’re curious to know: \n⁃            When could semiotics add most to your project? \n⁃            How can you sell semiotics to clients? \n⁃            How can semiotics work alongside qualitative and quantitative research? \n… and plenty more. \nAshley Mauritzen \n \nAshley Mauritzen has been helping brands decode consumer culture and future-proof their place within it since 2010\, working across brand positioning\, product innovation and creative development for some of the world’s biggest brands. \nWith a background in journalism\, her practice is distinct for its emphasis on demystifying semiotics\, producing clear\, provocative and actionable strategic insight with plenty of personality. \nA seasoned independent consultant\, Ashley partners with big agencies and boutique outfits – from proposal right through to client presentation. \n(12) Ashley Mauritzen | LinkedIn \nRegister for this webinar here\n  \n 
URL:https://theicg.co.uk/event/commercial-semiotics-in-action/
CATEGORIES:ICG Webinar
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DTSTART;TZID=Europe/London:20250522T130000
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DTSTAMP:20260423T141337
CREATED:20250429T162018Z
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SUMMARY:AI made easy: helping small teams make a big impact
DESCRIPTION:Grab your lunch and join us for a fast-paced\, insight-packed session designed just for independent market research consultants\, from Bilendi – end-to-end experts in both qual and quant. \n \nUnlock the next level of what you already do best. We will introduce you to BARI\, our AI qual assistant\, and show you how together\, you can: \n\nLaunch projects faster\nWork smarter with automated scripting\, moderation\, analysis & PowerPoint reports\nTap into large sample sizes for results you can confidently generalise #quantifiedqual\nExtend your capabilities – not your overhead\nGive you back space for creative\, strategic thinking\n\nWe’ll also share case studies showing how independent consultants like you are delivering boardroom-ready insights without scaling their teams. \n  \nAbout Bilendi and the Discuss Platform: \n\nOne-stop-shop: Quant and qual expertise\, with online access panels\, online quant\, an online qual platform\, recruitment\, incentives\, and analysis — all under one roof\nAI-powered efficiency: From scripting to moderation to final deliverables\, get more done\, faster\nOnline Qual platform: designed for your one-to-one and collaborative online communities\, with end-to-end AI for speed\, depth – and even breadth!\nYour Partner All Around the World: Local teams\, multilingual capabilities\, and seamless market coordination\nDesigned for you: We regularly support independent consultants and small teams with right tools\, expertise\, and flexibility.\n\nSpeakers: \nMelissa Short \n \nMelissa is a skilled qualitative researcher who leads full-service projects for Bilendi’s clients in France. She is currently dedicated to enhancing the Bilendi Discuss platform\, ensuring it meets the evolving needs of qualitative researchers in today’s market. \nAnthony Brodbin \n \nAnthony is focused on the sales side of Bilendi\, specialising in the Qualitative offering. He has extensive experience in aligning technology with research needs\, having worked for platforms like Recollective\, Zappi\, and Forsta. He is dedicated to helping clients unlock the full potential of Bilendi Discuss and its advanced AI features. \n  \nRegister for this session here
URL:https://theicg.co.uk/event/ai-made-easy-helping-small-teams-make-a-big-impact/
CATEGORIES:Lunch&Learn
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