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SUMMARY:The perfect AI partner to supercharge your research projects
DESCRIPTION:We welcome Motives.ai to this 30-min Lunch&Learn session. \n \n  \n  \nMotives.ai brings the consumer to life through AI-moderated\, video interviews – It is a project gamechanger in terms of speed\, depth\, breadth\, value and client engagement\, by optimizing flexibility in terms of regionality\, timelines\, sample size\, analysis and insight on a video-based platform \nIn the session\, the Motives team will talk you through the Motives.ai platform discuss the benefits\, run through a live demo and field any questions. \nMore specifically…. \nMotives is the new way for brands to get in-depth consumer insight. \nPowered by an AI qualitative researcher\, you can use Motives to run entire qualitative projects or as a super-smart AI partner on the project. It can help you make projects faster\, more scaleable and more affordable than traditional methods. Motives is there as your research partner for the entire research process\, from brief generation and discussion guide development through to recruitment\, fieldwork and in-depth\, respondent-led analysis. Our expert AI works as your research partner – super fast\, insightful and getting everything you need before your next meeting. \nOur speakers \nSean Conley – Motives.ai founder and CEO \n \n  \n  \n  \nFounder & CEO – after spending years building and scaling AI products\, and leading teams at Google\, Dataiku\, and Truelayer\, Sean launched Motives.  The Motives vision is to bring human researchers and the latest AI models together to deliver excellent qualitative insights. \nJohn Jones \n \n  \n  \n  \nAn insight specialist of over 30 years\, working agency-side for Added Value Company (now Kantar)\, Informer Interactive Research\, the Blinc Partneship and Firefish\, client-side at the BBC\, Levi Strauss Europe and ITV\, plus creative strategy roles at St Lukes\, Red Bee Media and Sky Creative. For the last 8 years\, I have been running Fabric Insight and consulting for Motives. John is also an ICG member. \nhttps://www.motives.ai/ \n  \nRegister for this session here
URL:https://theicg.co.uk/event/the-perfect-ai-partner-to-supercharge-your-research-projects/
CATEGORIES:Lunch&Learn
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