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X-WR-CALDESC:Events for The ICG
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DTSTART;TZID=Europe/London:20260422T120000
DTEND;TZID=Europe/London:20260422T124500
DTSTAMP:20260419T191937
CREATED:20260211T093308Z
LAST-MODIFIED:20260223T130026Z
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SUMMARY:BOOK GROUP: Will Storr’s ‘A Story is a Deal’
DESCRIPTION:The ICG’s Book Group is designed to give members a flavour of a range of books that other members value and encourage others to read and discuss them. \nEach session will be led by an ICG member who’ll talk briefly about the content of the book they’ve chosen\, why they chose it\, and how they interpret and feel about it. \nWe’ll then open the session up to others to contribute their own thoughts. You don’t have to have read the book being discussed to attend the session\, but we encourage as many of you as possible to do so. \n\nThis session will be led by Judith Rose (Explners) and will be about ‘A Story is a Deal: How to use the science of story to motivate and persuade’  by Will Storr. \n \n  \n\n\nRegister here 
URL:https://theicg.co.uk/event/book-group-will-storrs-a-story-is-a-deal/
CATEGORIES:ICG Event
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DTSTART;TZID=Europe/London:20260505T163000
DTEND;TZID=Europe/London:20260505T171500
DTSTAMP:20260419T191937
CREATED:20260401T071132Z
LAST-MODIFIED:20260413T150623Z
UID:39684-1777998600-1778001300@theicg.co.uk
SUMMARY:AI in 2026 – What's The Wider Insight Industry Saying About It?
DESCRIPTION:This Knowledge Share is presented by ICG member Diana Hilty-Vance and is generously sponsored by Liveminds  \n \n  \n  \n  \n  \nIn this Knowledge Share\, Diana Hilty Vance will feedback on what she heard at the Qual360 Berlin Conference this year\, which focused primarily on AI and Qual. \n  \n  \nSpecifically\, she’ll talk about; \n\nWho is doing what with AI in qualitative research?\nWhat is AI Slop and why is it problematic?\nWhat people really think of the tools and services available.\n\n  \nREGISTER HERE \nKNOWLEDGE SHARES ARE FOR ICG MEMBERS ONLY 
URL:https://theicg.co.uk/event/ai-in-2026-whats-the-wider-insight-industry-saying-about-it/
CATEGORIES:ICG Event
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DTSTART;TZID=Europe/London:20260513T130000
DTEND;TZID=Europe/London:20260513T133000
DTSTAMP:20260419T191937
CREATED:20260319T114823Z
LAST-MODIFIED:20260323T114917Z
UID:39641-1778677200-1778679000@theicg.co.uk
SUMMARY:Collecting Qual in a Quant Environment
DESCRIPTION:Do you struggle to capture deep\, qualitative insights within surveys that are primarily limited to quantitative\, closed-ended questions?\n  \n \n  \nJoin Senior Account Manger Oku Egho and discover how to collect real-time video feedback in your research through QuestionPro’s VideoAI solution. \nAI-driven emotion and sentiment analysis provides you with the flexibility to generate comprehensive reports and create snapshot views for instant insights. \nSpecifically\, this session will show you how to gain; \n● Authentic insights: capture ‘the why’ through tone\, facial expressions\, and natural language\n● Unified workflow: add qualitative depth without switching tools or platforms\n● Compelling Storytelling: share human stories and video clips that resonate with stakeholders more than charts alone \nRegister here \n 
URL:https://theicg.co.uk/event/collecting-qual-in-a-quant-environment/
CATEGORIES:Lunch&Learn
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260519T090000
DTEND;TZID=Europe/London:20260519T100000
DTSTAMP:20260419T191937
CREATED:20260413T154031Z
LAST-MODIFIED:20260413T154031Z
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SUMMARY:Not another Gen Z brief: Exploring the Older Adult Opportunity in Asia
DESCRIPTION:  \nDeveloped Asian markets share a defining reality: rapidly ageing societies. Yet most brands persist in chasing youth\, overlooking those with longer lives\, deeper pockets\, and rising cultural influence. \nTo shed light on this huge opportunity\, join fellow ICG members Drago Djourov and Scott Percival to hear key insights from their proprietary research — “The New Contract”.  \nTheir qual-quant study focused on the experiences of 50+ adults in Singapore and Japan through the lens of retirement. They’re also building on the learnings via a series of expert interviews from across Asia on their podcast – Potluck. \nThis session will unpack the key dimensions that define the older adult experience in Asia — and reveal how brands can authentically engage this audience. With implications for any ageing market – and a challenge to help your clients see what they’ve been missing. \n  \nScott Percival \n \nScott is the founder of Lore Consulting\, based in Singapore. Lore focuses on learning what brands must know about people\, cultures and categories to help drive decisions\, inspire ideas and be part of the story. We work with selected local partners and associate researchers across Asia to deliver qualitative projects – with specialisms in brand\, communications and UX research. \n  \nDrago Djourov \nDrago left post-Communist Bulgaria to go to university in post-bubble Japan\, make a stop in post-reunification HK\, and then start an insights agency in post-LKY Singapore. Now\, with a network of partners\, he conducts research across Asia for London-based MNCs\, Chinese startups or New York ad agencies. Most of his work is in travel\, tourism and hospitality\, but has experience across categories. \n  \nPotluck \nBorn in 2019\, Potluck is the podcast that stirs up a unique flavour of people\, culture and brands in Asia. As co-hosts\, Drago and Scott speak with guests from across the brand\, marketing and academic spheres. In 2025\, we’ve rebooted the show – using it as extension of our thought leadership collaboration\, beginning with The New Contract. \n  \nRegister for this session here 
URL:https://theicg.co.uk/event/not-another-gen-z-brief-exploring-the-older-adult-opportunity-in-asia/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260603T130000
DTEND;TZID=Europe/London:20260603T143000
DTSTAMP:20260419T191937
CREATED:20251211T084943Z
LAST-MODIFIED:20260318T173340Z
UID:39314-1780491600-1780497000@theicg.co.uk
SUMMARY:ICG Member Virtual Speed Networking (using Zoom)
DESCRIPTION:We are excited to bring you another ICG Member Speed Networking session\, hosted on Zoom.\nThis is your opportunity to meet others in small groups for short periods of time. \nA perfect opportunity to meet potential colleagues\, share experiences with other members\, and generally feel part of the ICG community. \nWe’d encourage you all to treat this as a fun way to get to know others\, rather than being a direct sales pitch. \nRegister your place here \n  \n 
URL:https://theicg.co.uk/event/speed-networking/
CATEGORIES:ICG Event
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