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DTSTART:20191027T010000
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DTSTART;TZID=Europe/London:20191111T080000
DTEND;TZID=Europe/London:20191111T170000
DTSTAMP:20260604T221656
CREATED:20191028T110304Z
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UID:30166-1573459200-1573491600@theicg.co.uk
SUMMARY:Introduction to Behavioural Economics
DESCRIPTION:Learn behavioural change and how it effects and improves our chances of commercial success.\nAll business depends on selling or marketing to human beings. Anything that helps us better understand how and why people make decisions (for example – buying things) must improve our chances of commercial success. \nBehavioural Economics offers a more scientifically robust and accessible model for understanding the basis of behaviour change in a fundamentally different way and how to implement it. \nThe course is an entertaining and lively mixture of collaborative learning\, and team exercises and the form of the training will be in line with the principles of Behavioural Economics itself – full of experiments\, case histories and even some psychological illusions. \nAttendees are encouraged to bring their own stories and examples. \nWho would benefit\nThis course will touch all aspects of business\, not just market research and insight: so all those who work in marketing\, creative and innovation will benefit from this\, as will those in communications development and culture and change management. \nIn short\, it is essential for anyone whose role involves exploring or affecting decision-making in both B2C and B2B. \nObjectives\n\nTo explore why the old rational/cognitive model still clings on and the limits of the information-processing and ‘messaging’ models of communication.\nTo unveil in its place\, the new understanding of the brain with an emphasis on the role of System 1 and System 2 and how they differ.\nTo understand the role and importance of engaging the emotions.\nTo open up new areas such as priming\, norms\, heuristics and availability.\nTo jointly probe what this means for research\, communications\, changing consumer (and B2B) behaviour and communication and new product development.\n\nLearning outcomes\n\nReplace the old ‘faulty\, if seductive’ model of the Rational Consumer\, with one that is more in line with cutting-edge thinking about the emotional and social triggers that underlie behavioural change.\nThis will affect how you make decisions within company culture\, across all elements of marketing such as pricing\, positioning\, creativity\, communications and innovation.\nIn its place\, concepts such as choice architecture\, heuristics\, anchoring\, priming and the effect of other such cognitive biases will be clearly explained and collaboratively applied.\nSpecifically\, what does it mean for research\, insight\, brands and communications?\n\nLevel\nSpecialist
URL:https://theicg.co.uk/event/introduction-to-behavioural-economics-3/
CATEGORIES:External Event
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DTSTART;TZID=Europe/London:20191114T090000
DTEND;TZID=Europe/London:20191114T173000
DTSTAMP:20260604T221656
CREATED:20191031T123008Z
LAST-MODIFIED:20191031T123008Z
UID:30168-1573722000-1573752600@theicg.co.uk
SUMMARY:MRS Financial Services Research Conference
DESCRIPTION:This year’s event explores a range of novel research approaches being used to uncover insights into new business challenges and opportunities for financial services providers. Explore some of the critical issues facing UK financial consumers and how market research is supporting the delivery of real solutions. \nHear new insights and explore research journeys from: \nLloyds Banking Group * Visa Innovation Centre * RBS * WorldRemit * TSB * Fairer Finance * Financial Inclusion Centre * Legal & General * Money and Pensions Service * News UK * Payment Systems Regulator \nA packed day where delegates will: \n\nExplore financial consumer attitudes\, market trends and key industry challenges\nExamine how AI\, emerging tech and new methodologies are delivering better outcomes in FS research\nHear how insight is supporting decision making and helping FS providers to seize new commercial opportunities\nGain an industry perspective on how to address equality\, fairness and vulnerability in financial services\nHear from challenger banks on using insight to build better brand engagement\nExamine how insights are supporting the development of chatbot and mobile banking app design
URL:https://theicg.co.uk/event/mrs-financial-services-research-conference-3/
CATEGORIES:External Event
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20191119T080000
DTEND;TZID=Europe/London:20191119T100000
DTSTAMP:20260604T221656
CREATED:20191031T123913Z
LAST-MODIFIED:20191031T123913Z
UID:30172-1574150400-1574157600@theicg.co.uk
SUMMARY:BIG Forum – A Breakfast Briefing
DESCRIPTION:Human Numbers and Numbered Humans – Presented by Jack Miles and Alex Holmes from Northstar Research Partners \nQuantitative research has been criticised for being overly-rational\, dehumanised and only able to deliver value because of quantification bias. Similarly\, qualitative research has been criticised for being subjective and lacking the scale needed to deliver value to businesses. \nOften these criticisms are accepted as being ‘methodological flaws’. However\, shouldn’t researchers look to solve these flaws rather than accept them? Especially when the solutions to these criticisms often already exist. \nJoin us at the BIG Forum on 19th November to hear more about how qualitative and quantitative research can solve one another’s flaws and enable research to deliver better value to B2B marketers.
URL:https://theicg.co.uk/event/big-forum-a-breakfast-briefing-3/
CATEGORIES:External Event
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20191121T090000
DTEND;TZID=Europe/London:20191121T170000
DTSTAMP:20260604T221656
CREATED:20191031T123139Z
LAST-MODIFIED:20191031T123139Z
UID:30169-1574326800-1574355600@theicg.co.uk
SUMMARY:MRS MR and Marketing Tech Conference
DESCRIPTION:This latest event from MRS will examine emerging marketing tech trends\, opening up new avenues for engagement\, communication\, prediction and personalisation and driving better experiences. \nMRS brings together a superb set of inspiring case studies and thought provoking discussions focusing on the new opportunities being created by technology advancements. Hear how game changing technology is revolutionising insight creation and examine the latest insights that are supporting brands to get the most out of innovative marketing technologies. \n\nDebate the ethics of marketing tech for targeted and predictive consumer strategies\nHear how to optimise conversational AI and Chatbot design for supreme insight collection and customer service\nIdentify new opportunities for brands in the evolving voice economy\nEvaluate how Blockchain and AI is improving data quality and respondent experience in market research\nExamine how developments in wearable tech and machine learning are creating exciting new opportunities to gather and scale up in-the-moment insights\nKeep up to date with how VR is being deployed in research for decision forecasting
URL:https://theicg.co.uk/event/mrs-mr-and-marketing-tech-conference-3/
CATEGORIES:External Event
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