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DTSTART:20191027T010000
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DTSTART;TZID=Europe/London:20191111T080000
DTEND;TZID=Europe/London:20191111T170000
DTSTAMP:20260405T020254
CREATED:20191028T110304Z
LAST-MODIFIED:20191028T110304Z
UID:30166-1573459200-1573491600@theicg.co.uk
SUMMARY:Introduction to Behavioural Economics
DESCRIPTION:Learn behavioural change and how it effects and improves our chances of commercial success.\nAll business depends on selling or marketing to human beings. Anything that helps us better understand how and why people make decisions (for example – buying things) must improve our chances of commercial success. \nBehavioural Economics offers a more scientifically robust and accessible model for understanding the basis of behaviour change in a fundamentally different way and how to implement it. \nThe course is an entertaining and lively mixture of collaborative learning\, and team exercises and the form of the training will be in line with the principles of Behavioural Economics itself – full of experiments\, case histories and even some psychological illusions. \nAttendees are encouraged to bring their own stories and examples. \nWho would benefit\nThis course will touch all aspects of business\, not just market research and insight: so all those who work in marketing\, creative and innovation will benefit from this\, as will those in communications development and culture and change management. \nIn short\, it is essential for anyone whose role involves exploring or affecting decision-making in both B2C and B2B. \nObjectives\n\nTo explore why the old rational/cognitive model still clings on and the limits of the information-processing and ‘messaging’ models of communication.\nTo unveil in its place\, the new understanding of the brain with an emphasis on the role of System 1 and System 2 and how they differ.\nTo understand the role and importance of engaging the emotions.\nTo open up new areas such as priming\, norms\, heuristics and availability.\nTo jointly probe what this means for research\, communications\, changing consumer (and B2B) behaviour and communication and new product development.\n\nLearning outcomes\n\nReplace the old ‘faulty\, if seductive’ model of the Rational Consumer\, with one that is more in line with cutting-edge thinking about the emotional and social triggers that underlie behavioural change.\nThis will affect how you make decisions within company culture\, across all elements of marketing such as pricing\, positioning\, creativity\, communications and innovation.\nIn its place\, concepts such as choice architecture\, heuristics\, anchoring\, priming and the effect of other such cognitive biases will be clearly explained and collaboratively applied.\nSpecifically\, what does it mean for research\, insight\, brands and communications?\n\nLevel\nSpecialist
URL:https://theicg.co.uk/event/introduction-to-behavioural-economics-3/
CATEGORIES:External Event
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DTSTART;TZID=Europe/London:20190723T100000
DTEND;TZID=Europe/London:20190723T163000
DTSTAMP:20260405T020254
CREATED:20190514T120304Z
LAST-MODIFIED:20190514T120304Z
UID:30149-1563876000-1563899400@theicg.co.uk
SUMMARY:Personal Branding Masterclass (School of Marketing)
DESCRIPTION:Please note that ICG members receive a 20% discount on the prices shown below. Use the code IRG201 on the second screen just before you pay.\nThis workshop is for anybody who would like to build and develop a strong personal brand\, so that they stand out as a leader in their field.  When you are a known entity\, you are in a class of 1.  People will seek you out and want to work with you\, without you having to do anything at all and your sales process will become much easier. \nTo build a strong personal brand requires clarity\, focus and a clear strategy.  It requires you to show up and be public\, and it requires your commitment.  We will cover the ways that you can build your personal brand from developing a strong social media presence\, to writing a book to building your platform as a speaker. \n  \nICG members may be interested in joining some of these forthcoming events from the School of Marketing run by Julie Hall. \nAbout Julie Hall\nJulie Hall is the founder of The School of Marketing (www.theschoolofmarketing.co.uk) and has taught over 5000 businesses how to use digital marketing to grow their business. She is currently the lead trainer for the Google Digital Garage and responsible for training their trainers across the UK. Prior to launching the school of marketing Julie was the founder of a boutique web design agency which she ran for 12 years and a business community with over 20\,000 members.
URL:https://theicg.co.uk/event/personal-branding-masterclass-3/
LOCATION:The Oyster Shed\, 1 Angel Lane\, London\, EC4R 3AB\, United Kingdom
CATEGORIES:External Event
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20190716T100000
DTEND;TZID=Europe/London:20190716T163000
DTSTAMP:20260405T020254
CREATED:20190514T115722Z
LAST-MODIFIED:20190514T115722Z
UID:30148-1563271200-1563294600@theicg.co.uk
SUMMARY:Blogging for Business (School of Marketing)
DESCRIPTION:Please note that ICG members receive a 20% discount on the prices shown. Use the code IRG201 on the second screen just before you pay.\nBlogging is one of the most powerful tools that you can use in your business today\, but it can be difficult to know where to start.  Getting your business blog right isn’t just as easy as putting some words on a website page. On this workshop\, we will help you develop your blogging strategy\, look at what type of content to create\, how to build engagement and promote your blog and how to use it to drive more traffic to your website. \n  \nICG members may be interested in joining some of these forthcoming events from the School of Marketing run by Julie Hall. \nAbout Julie Hall\nJulie Hall is the founder of The School of Marketing (www.theschoolofmarketing.co.uk) and has taught over 5000 businesses how to use digital marketing to grow their business. She is currently the lead trainer for the Google Digital Garage and responsible for training their trainers across the UK. Prior to launching the school of marketing Julie was the founder of a boutique web design agency which she ran for 12 years and a business community with over 20\,000 members.
URL:https://theicg.co.uk/event/blogging-for-business-3/
LOCATION:The Oyster Shed\, 1 Angel Lane\, London\, EC4R 3AB\, United Kingdom
CATEGORIES:External Event
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DTSTART;TZID=Europe/London:20190606T090000
DTEND;TZID=Europe/London:20190606T173000
DTSTAMP:20260405T020254
CREATED:20190514T121625Z
LAST-MODIFIED:20190514T121625Z
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SUMMARY:AQR's Big Day Out 2019 Conference
DESCRIPTION:AQR’s Big Day Out 2019: Identity\, Innovation\, Ideology.\nThursday 6 June 2019 at Mary Ward House\, London. \nIt will be a jam-packed day of talks\, discussions and a little light competition too. \nThe Call for Papers is out now with a deadline of 11 February 2019. \nThe programme will be available in March 2019 when tickets will go on sale.
URL:https://theicg.co.uk/event/aqrs-big-day-out-2019-conference-3/
LOCATION:Mary Ward House\, 5-7 Tavistock Place\, London\, WC1H 9SN\, United Kingdom
CATEGORIES:External Event
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20190521T180000
DTEND;TZID=Europe/London:20190521T200000
DTSTAMP:20260405T020254
CREATED:20190514T114401Z
LAST-MODIFIED:20190514T114401Z
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SUMMARY:BIG Forum: The changing world of B2B research - a discussion on the evolving toolkit of data collection & analysis
DESCRIPTION:Join BIG for their evening panel discussion\, eaturing a panel of providers of technological or ‘non-traditional’ methods in B2B research. \nSpeakers include Lewis Reeves (Savanta)\,  Jennifer Roberton (Respondi) and Stuart Gullock (Lucid).  The session will be moderated by Alex Wheatley (Kantar). \nTiming is 6pm – 8pm and will be held at Kantar\,  6 More London Place\, London SE1 2QY (nearest station – London Bridge). \nFree for BIG members\, £10 for non BIG members. \nBOOK HERE\nMore info\, contact Mike Joseph
URL:https://theicg.co.uk/event/big-forum-b2b-research-3/
LOCATION:Kantar\, 6 More London Place\, London\, SE1 2QY\, United Kingdom
CATEGORIES:External Event
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20190521T080000
DTEND;TZID=Europe/London:20190521T170000
DTSTAMP:20260405T020254
CREATED:20190514T115141Z
LAST-MODIFIED:20190514T115141Z
UID:30146-1558425600-1558458000@theicg.co.uk
SUMMARY:Create your own graphics in Canva (School of Marketing)
DESCRIPTION:Please note that ICG members receive a 20% discount on the prices shown below. Use the code IRG201 on the second screen just before you pay.\nGreat for social media graphics and printing. \nCanva (canva.com) is a free tool that has revolutionised the graphic design world and is our top free tool for business owners to create their own social media graphics. At Canva they provide lots of great templates and designs that you can use in your business business. On this workshop\, we will take you through the process of how to create your own graphics\, add your branding\, choosing brand colours and how to create your own flyers. This workshop will save you hundreds in graphic design fees. \n  \nICG members may be interested in joining some of these forthcoming events from the School of Marketing run by Julie Hall. \nAbout Julie Hall\nJulie Hall is the founder of The School of Marketing (www.theschoolofmarketing.co.uk) and has taught over 5000 businesses how to use digital marketing to grow their business. She is currently the lead trainer for the Google Digital Garage and responsible for training their trainers across the UK. Prior to launching the school of marketing Julie was the founder of a boutique web design agency which she ran for 12 years and a business community with over 20\,000 members.
URL:https://theicg.co.uk/event/create-graphics-in-canva-3/
LOCATION:The Oyster Shed\, 1 Angel Lane\, London\, EC4R 3AB\, United Kingdom
CATEGORIES:External Event
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20190516T090000
DTEND;TZID=Europe/London:20190516T170000
DTSTAMP:20260405T020254
CREATED:20190514T114054Z
LAST-MODIFIED:20190514T114054Z
UID:30144-1557997200-1558026000@theicg.co.uk
SUMMARY:ASC Annual Conference - The Future Is Now
DESCRIPTION:We are delighted to announce that we’ve negotiated a (nearly 20%) discount for ICG members for the ASC (Association for Survey Computing) conference next month (16 May\, at ORT House in London). The full price is £180.75 but ICG members can attend for £148.77. The title is ‘The Future is Now’ and it’s billed as a round-up of all of the latest technology in survey research\, providing a wide-ranging over view of the impact of technology on research techniques now. \nSessions that look particularly interesting/relevant for qual and quant researchers include: \n\n        Text analytics: A case study in its application for market researchers\n        Don’t be blinded by new data visualisation software\n        Video open-ends: the potential finally meets the reality?\n        Panel hacking\n\nFor more details: \nhttps://ascconference.org/events/the-future-is-now/ \nTo sign up: \nhttps://www.eventbrite.com/e/the-future-is-now-a-round-up-of-all-the-latest-technology-in-survey-research-tickets-59777772928#tickets \nYou’ll have the opportunity when buying your ticket(s) to state your membership of the ICG – that will ensure that the discount is applied.
URL:https://theicg.co.uk/event/asc-annual-conference-the-future-is-now-3/
LOCATION:ORT House\, 126 Albert Street\, London\, NW1 7NE\, United Kingdom
CATEGORIES:External Event
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20190514T100000
DTEND;TZID=Europe/London:20190514T163000
DTSTAMP:20260405T020254
CREATED:20190514T115521Z
LAST-MODIFIED:20190514T115521Z
UID:30147-1557828000-1557851400@theicg.co.uk
SUMMARY:Digital Marketing Workshop (School of Marketing)
DESCRIPTION:Please note that ICG members receive a 20% discount on the prices shown below. Use the code IRG201 on the second screen just before you pay.\nThis digital marketing workshop is all about how to utilise the internet effectively for your business. This digital marketing training will help you identify the best digital strategies for your business and give you a strong foundation on how to maximise each digital channel. We will cover all the key areas of digital marketing and help you put together your own digital marketing strategy that matches your business and your customer.  We will also share with you our favourite tools to make managing your digital marketing much easier. \n  \nICG members may be interested in joining some of these forthcoming events from the School of Marketing run by Julie Hall. \nAbout Julie Hall\nJulie Hall is the founder of The School of Marketing (www.theschoolofmarketing.co.uk) and has taught over 5000 businesses how to use digital marketing to grow their business. She is currently the lead trainer for the Google Digital Garage and responsible for training their trainers across the UK. Prior to launching the school of marketing Julie was the founder of a boutique web design agency which she ran for 12 years and a business community with over 20\,000 members.
URL:https://theicg.co.uk/event/digital-marketing-workshop-3/
LOCATION:The Oyster Shed\, 1 Angel Lane\, London\, EC4R 3AB\, United Kingdom
CATEGORIES:External Event
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