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DTSTART;TZID=Europe/London:20260603T130000
DTEND;TZID=Europe/London:20260603T143000
DTSTAMP:20260922T023449
CREATED:20251211T084943Z
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UID:39314-1780491600-1780497000@theicg.co.uk
SUMMARY:ICG Member Virtual Speed Networking (using Zoom)
DESCRIPTION:We are excited to bring you another ICG Member Speed Networking session\, hosted on Zoom.\nThis is your opportunity to meet others in small groups for short periods of time. \nA perfect opportunity to meet potential colleagues\, share experiences with other members\, and generally feel part of the ICG community. \nWe’d encourage you all to treat this as a fun way to get to know others\, rather than being a direct sales pitch. \nRegister your place here \n  \n 
URL:https://theicg.co.uk/event/speed-networking/
CATEGORIES:ICG Event
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DTSTART;TZID=Europe/London:20260702T180000
DTEND;TZID=Europe/London:20260702T220000
DTSTAMP:20260922T023449
CREATED:20260427T160501Z
LAST-MODIFIED:20260609T105849Z
UID:39792-1783015200-1783029600@theicg.co.uk
SUMMARY:ICG Summer Party (London)
DESCRIPTION:This event has been generously sponsored by AddMaple\, Catalyse Research\, and Question Pro \n  \nTickets are now available for the ICG’s annual Summer Party on Thursday 2 July\, 6pm\, at the Lockhouse\, Paddington\, London.\nTickets are £42+VAT+ticketing fees\, to include great food and drinks. \nBuy your tickets here\nTHANK YOU TO MOMENTZ (IZZY NURDIN) WHO’LL BE CAPTURING THIS EVENT.  \n 
URL:https://theicg.co.uk/event/icg-summer-party-london/
LOCATION:Lockhouse Paddington\, 3 Merchant Sq E\,\, London\, W2 1BF\, United Kingdom
CATEGORIES:ICG Event
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260708T120000
DTEND;TZID=Europe/London:20260708T124500
DTSTAMP:20260922T023449
CREATED:20260519T124331Z
LAST-MODIFIED:20260519T125417Z
UID:39855-1783512000-1783514700@theicg.co.uk
SUMMARY:ICG Book Group: 'Could' by Tamar Kasriel
DESCRIPTION:  \nWe welcome the author of ‘Could\,’ Tamar Kasriel\, to lead a discussion about this book.\nAbout ‘Could’ \nIn a world where certainty is rare and change is constant\, traditional decision-making frameworks often fall short. Could offers a fresh perspective on navigating complexity and embracing the power of possibility. \nThis isn’t just another self-help book. It’s a practical toolkit for modern thinkers who refuse to be paralyzed by uncertainty. Through compelling research\, real-world examples\, and actionable frameworks\,Could transforms how you approach problems\, make choices\, and shape your future. \nWhether you’re leading a team\, building a business\, or simply trying to make sense of an unpredictable world\, this handbook will reshape how you think about what’s possible. \nCould: The Smart Thinking Handbook For When Nothing is Certain \nRegister here (ICG members only)
URL:https://theicg.co.uk/event/icg-book-group-could-by-tamar-kasriel/
CATEGORIES:ICG Event
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260730T170000
DTEND;TZID=Europe/London:20260730T180000
DTSTAMP:20260922T023449
CREATED:20260623T101327Z
LAST-MODIFIED:20260624T113157Z
UID:39998-1785430800-1785434400@theicg.co.uk
SUMMARY:Emotional Resilience for Researchers - A Reflective Workshop
DESCRIPTION:Join ICG member and Certified Counsellor Katherine Passerieu in this workshop for 10 ICG members. Hurry – first come first served.  \nWhy is this Workshop Needed?\nThe emotional landscape of research is often overlooked\, yet independent researchers are facing increasing pressure to meet time and budgetary constraints\, deal with demanding clients\, and compete against a rapidly changing landscape. \nWhat is Emotional Resilience?\nEmotional Resilience can be defined as the ability to adapt\, recover\, and maintain well-being in the face of stress or challenges. Resilience can be built through the understanding of what it entails and the practice of recognised well-being routines. \nAbout the Workshop\nThis will be a one-hour reflective and practical space for 10 ICG members to explore the shared experiences of business pressures that they’re facing and offer some simple frameworks to help navigate these. \nIt won’t be therapy\, but will be informed by counselling and psychotherapy. It will offer a confidential and respectful space to share and learn. \nRegister here (hurry\, only 10 places)\nIf you don’t manage to get a space or if this date doesn’t suit\, please email us by clicking here – if there’s a demand\, Katherine may run the session again.\nKatherine Passerieu\, Author at The ICG \nKatherine Passerieu | LinkedIn \n \n 
URL:https://theicg.co.uk/event/emotional-resilience-for-researchers-a-reflective-workshop/
CATEGORIES:ICG Event
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260922T120000
DTEND;TZID=Europe/London:20260922T124500
DTSTAMP:20260922T023449
CREATED:20260709T103736Z
LAST-MODIFIED:20260825T062114Z
UID:40022-1790078400-1790081100@theicg.co.uk
SUMMARY:ICG Book Group: The Rules That Make Us by Oliver Sweet
DESCRIPTION:Please join us for this Book Group session where we have the privilege of welcoming our author to talk more about the book and join in our discussions about it.\n \nCulture has got a lot to answer for these days. Culture wars\, woke culture\, and cancel culture (to name a few!) have made the world feel chaotic. And that change is real – culture is no longer linear\, progressive and predictable\, and instead has become divergent\, oppositional\, and unpredictable. \nWhile this is easy to see in politics and society\, the same issue applies to organisations and brands. By using an accessible model for understanding culture – The Cultural Trinity – we can find ways to both analyse and change culture in simple\, accessible ways. \nOliver Sweet is one of the world’s leading business anthropologists\, helping brands like Coke\, IKEA\, Google and Dyson\, as well as foundations and governments\, decode why people really do what they do. His book\, The Rules That Make US\, is a rethink of human behaviour\, showing that life\, business and society are driven less by psychology and more by culture. \nRegister for this session here \nYou don’t have to have read the book to attend but we encourage you to do so!  \nOliver Sweet | LinkedIn \n 
URL:https://theicg.co.uk/event/icg-book-group-the-rules-that-make-us-by-oliver-sweet/
CATEGORIES:ICG Event
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260930T130000
DTEND;TZID=Europe/London:20260930T133000
DTSTAMP:20260922T023449
CREATED:20260909T162059Z
LAST-MODIFIED:20260909T162122Z
UID:40171-1790773200-1790775000@theicg.co.uk
SUMMARY:Why AI flattens qual data towards the average answer\, and what it takes to stop it
DESCRIPTION:We welcome Alex Charlton\, True Stories\, to this Pitch Perfect.  \n  \nAn LLM is a plausibility engine\, not a truth engine. It hands you the most convincing-sounding answer\, not necessarily the true one. Point it at your qual transcripts and it works from whatever it happens to surface – there is no stratified sampling across your dataset\, no language balancing stopping the Spanish groups being drowned out by the English ones. What comes back is the middle of the distribution\, fluently written\, with the odd\, difficult\, interesting participant quietly gone. \nEven qual tools that do promise stratified sampling\, simply place similar quotes in piles\, then label the piles. This is data summarisation\, not the analysis our clients pay us for. And then there’s the question of how we combine our own (human) intelligence with the artificial intelligence we’re working with. This is a minefield in and of itself. \nNone of this can be fixed by better prompting. The fix has to live in the architecture around the model. \nBy joining this session\, expect a working demonstration\, some lessons learnt along the way\, and a sharper set of questions to put to any vendor who tells you their tool “understands” your data. \nAlex Charlton \nAlex Charlton is founder and Managing Director of True Stories. He specialises in qual research and previously founded two London-based insight agencies\, Essential Research and Craft. Frustrated that the AI tools arriving in research were built by engineers who had never moderated a group\, he spent nearly two years building the alternative himself – writing the platform alongside AI rather than briefing a development team\, so that every architectural decision was made by someone who knows what good qual research looks like. True Stories launched in January 2026 and is now used by insight teams across four continents. He works from Medellín\, Colombia. \nTrue Stories \nTrue Stories is an AI-powered analysis platform for qualitative research. It was built by a career qual researcher\, and the design assumption throughout is that the researcher stays in charge: the platform does the reading\, the retrieval and the structured analysis\, and you lead the analysis\, assisted by AI. \nWhere other AI tools summarise data\, True Stories analyses: drawing on 200+ marketing\, consumer psychology and behavioural science frameworks to build a bespoke analysis pathway for each project. Analyses draw evenly across your data rather than sampling whatever the model finds most quotable\, work in your participants’ original language without translating the nuance out\, and carry confidence ratings. You can interrogate any output conversationally\, push on it\, then fold the conversation back into a revised analysis. Once analysis is complete\, your project reports are generated automatically and include: a written mini-report\, a story-driven debrief narrative\, and an editable PowerPoint deck. \nTrue Stories: Human Intelligence. Amplified. \n \nwww.truestories.earth \n  \nRegister for this event here
URL:https://theicg.co.uk/event/1-why-ai-flattens-qual-data-towards-the-average-answer-and-what-it-takes-to-stop-it/
CATEGORIES:ICG Event,Lunch&Learn
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261007T100000
DTEND;TZID=Europe/London:20261007T103000
DTSTAMP:20260922T023449
CREATED:20260603T100407Z
LAST-MODIFIED:20260818T132910Z
UID:39920-1791367200-1791369000@theicg.co.uk
SUMMARY:ICG's Annual General Meeting
DESCRIPTION:Join us to hear about what we’ve achieved\, our plans for the future and our financial situation. \nA great opportunity to ask us any questions and make suggestions for the organisation. \nLogin here (no need to pre-register)\n 
URL:https://theicg.co.uk/event/icgs-annual-general-meeting/
CATEGORIES:ICG Event
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