BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//The ICG - ECPv6.3.3.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:The ICG
X-ORIGINAL-URL:https://theicg.co.uk
X-WR-CALDESC:Events for The ICG
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20230326T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20231029T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231024T110000
DTEND;TZID=Europe/London:20231024T130000
DTSTAMP:20260417T223051
CREATED:20230919T093356Z
LAST-MODIFIED:20230927T103815Z
UID:36352-1698145200-1698152400@theicg.co.uk
SUMMARY:ICG Training: Transforming Online Market Research using Gamification; The Science\, Design Application\, and Impact
DESCRIPTION:This session has been generously sponsored by GiftPay\, empowering you to send instant rewards to your participants at no extra cost\, redeemable at 80+ top retailers of your choice \n \n  \n \nIn this 2-hour training session with Betty Adamou\, learn the science and psychology behind gamification\, and why it’s being used in every industry on the planet – and why we need more of it in market research: \n\nUnderstand what a ‘Survey MOT’ is\, and how you can use this approach to improve your questionnaire\, even pre-gamification\nSee examples of real gamified surveys that have worked well\, and hear case studies where Betty Adamou has used gamification in online surveys for her clients\, with shared impact stories and results\nGet pro-tips and best practice design guidance for designing your own gamified survey\nGain an experience-driven guide on implementing your design back at the office\nGet a view into the future; where will gamification in online market research be 5-10 years time?\n\nWhy should you attend? \nCountless market researchers have grown frustrated by the juxtaposition between industry buzz about technologies like VR\, AR\, and the Metaverse\, but still struggle in the day-to-day when it comes to gaining quality data from engaged participants through online surveys. This session shows how gamification can and has proven to be one of the most effective design and technical approaches to better the research experience\, for everyone involved\, with practical tips and ‘how to’ guides. Take-away more confidence in what gamification is (and isn’t)\, while learning the fundamentals of design so you can start elevating your projects from today. If you’re keen to find a method that can really help you turn things around and increase response rates\, lower drop-out rates\, and increase participant engagement for better data quality and reliability\, then this training session is for you. \nAbout Betty Adamou \n \nBetty is the inventor of ResearchGames™\, Founder of Research Through Gaming\, and author of ‘Games and Gamification in Market Research’ (Kogan Page\, 2018)\, the first book on using game-based methods for online surveys\, now published in three languages. \nBetty is an in-demand ‘Serious Games’ and Gamification Designer\, workshop facilitator\, university guest lecturer\, and consultant. Betty regularly works on behalf of Fortune 500 brands\, charities\, and agencies where she supports businesses to design engaging and data-driven games to solve commercial problems. \nHer games have been played by more than 20\,000 people worldwide\, and to fantastic user feedback. \nBetty has gained several accolades and awards in innovation\, including 1 of 7 women shaping the future of market research\, winner of the NGMR Disruptive Innovation Award\, the Enfield Entrepreneur of the Year Award\, and Ginny Valentine Badge of Courage Award. \nShe has been interviewed by publications globally on her innovative approach to research – most recently on BBC radio in the UK. \nDuring the first COVID-19 lockdown\,  Betty also launched the Not Sorry Club\, a not-for-profit that celebrates and inspires unapologetic women\, which has seen its’ first podcast series ‘Tales of Female Badassery’. \nIn 2023\, Betty also published a book of poetry ‘//VLAMIS\\’\, and is Community Chair for the 2023 Gamification Europe Conference. \nLinks \nInstagram: @BettyAdamou \nX: @BettyAdamou \nLinked In: https://www.linkedin.com/in/bettyadamou/ \n Website: www.bettyadamou.com. \nResearch Through Gaming website: www.researchthroughgaming.com \nBook companion website: www.gamesandgamification.com \nBuy the book online through the publishers’ website: www.koganpage.com/product/games-and-gamification-in-market-research-9780749483357 \nNot Sorry Club: www.notsorryclub.com \nREGISTER FOR THIS TRAINING SESSION HERE\nInterested in this training session? Why don’t you join our earlier interview with Betty on Thurs 5th Oct? \n 
URL:https://theicg.co.uk/event/icg-training-transforming-online-market-research-using-gamification-the-science-design-application-and-impact/
CATEGORIES:ICG Training
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2023/09/Betty-picture-e1695116496660.png
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
END:VCALENDAR