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SUMMARY:The Segmentation Playbook: From Analysis to Execution
DESCRIPTION:This training session has been generously sponsored by E-Tabs \n \nA successful segmentation should be at the top of every Insights team’s list of priorities. But the landscape is littered with expensive\, unloved & forgotten segmentation studies. How can you avoid this? \nPaul Carney of ClearCut Insights will share his experience from over 25 years of analysing and implementing segmentations\, including: \n\nWhat makes a good segmentation?\nHow to work with segmentation data\nPros & cons of different segmentation approaches\nDemystifying some of the terminology – Personas\, Demand Spaces\, Audiences\, Needstates etc.\nTop tips for successfully landing a segmentation with clients\n\nhttps://www.linkedin.com/in/carneypaul/ \nRegister for this training session here 
URL:https://theicg.co.uk/event/the-segmentation-playbook-from-analysis-to-execution/
CATEGORIES:ICG Training
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