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DTSTART;TZID=Europe/London:20250116T110000
DTEND;TZID=Europe/London:20250116T123000
DTSTAMP:20260414T140828
CREATED:20241111T130009Z
LAST-MODIFIED:20241121T113534Z
UID:38004-1737025200-1737030600@theicg.co.uk
SUMMARY:The Segmentation Playbook: From Analysis to Execution
DESCRIPTION:This training session has been generously sponsored by E-Tabs \n \nA successful segmentation should be at the top of every Insights team’s list of priorities. But the landscape is littered with expensive\, unloved & forgotten segmentation studies. How can you avoid this? \nPaul Carney of ClearCut Insights will share his experience from over 25 years of analysing and implementing segmentations\, including: \n\nWhat makes a good segmentation?\nHow to work with segmentation data\nPros & cons of different segmentation approaches\nDemystifying some of the terminology – Personas\, Demand Spaces\, Audiences\, Needstates etc.\nTop tips for successfully landing a segmentation with clients\n\nhttps://www.linkedin.com/in/carneypaul/ \nRegister for this training session here 
URL:https://theicg.co.uk/event/the-segmentation-playbook-from-analysis-to-execution/
CATEGORIES:ICG Training
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/11/Training-scaled.jpg
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240502T110000
DTEND;TZID=Europe/London:20240502T123000
DTSTAMP:20260414T140828
CREATED:20240409T105252Z
LAST-MODIFIED:20240410T085656Z
UID:37297-1714647600-1714653000@theicg.co.uk
SUMMARY:Understanding How Using Advanced Analytics in Research Can Help Your Clients
DESCRIPTION:Have you ever wanted to know more about some of the key analytical tools used in market research? \nNew ICG-er and advanced analytics expert\, Paul Carney\, Clearcut Insights\, is running an interactive 90-minute introductory training session for the ICG on “Advanced Analytics in Research” on the 2nd May. \nThis session will be completely free of formulas and is suitable for both qualies and quanties. The focus is on understanding “what they are and how to use and talk about them”\, rather than how to do them\, so non-experts are welcome. \nIt will introduce 8 key tools & techniques\, such as Segmentation\, Conjoint and Key Driver Analysis\, with the aim of giving you more confidence in spotting opportunities for solving client issues\, key questions to ask your clients in initial conversations\, and best-practice tips along the way. \nThere will also be an opportunity to ask Paul questions and exchange experiences. \nPaul has over 25 years experience in running these techniques\, firstly while leading Research International’s Marketing Science Centre\, then as Head of Analytics at Bonamy Finch\, and now with his independent analytics consultancy\, ClearCut Insights. \nhttps://www.linkedin.com/in/carneypaul/ \nhttps://www.clearcut-insights.com/ \n \nRegister for this free training session here
URL:https://theicg.co.uk/event/analytics-in-research-can-help-your-clients/
CATEGORIES:ICG Training
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/02/PaulC-Photo-BW-e1712660057278.jpg
ORGANIZER;CN="Jane Oakley":MAILTO:training@theicg.co.uk
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231024T110000
DTEND;TZID=Europe/London:20231024T130000
DTSTAMP:20260414T140828
CREATED:20230919T093356Z
LAST-MODIFIED:20230927T103815Z
UID:36352-1698145200-1698152400@theicg.co.uk
SUMMARY:ICG Training: Transforming Online Market Research using Gamification; The Science\, Design Application\, and Impact
DESCRIPTION:This session has been generously sponsored by GiftPay\, empowering you to send instant rewards to your participants at no extra cost\, redeemable at 80+ top retailers of your choice \n \n  \n \nIn this 2-hour training session with Betty Adamou\, learn the science and psychology behind gamification\, and why it’s being used in every industry on the planet – and why we need more of it in market research: \n\nUnderstand what a ‘Survey MOT’ is\, and how you can use this approach to improve your questionnaire\, even pre-gamification\nSee examples of real gamified surveys that have worked well\, and hear case studies where Betty Adamou has used gamification in online surveys for her clients\, with shared impact stories and results\nGet pro-tips and best practice design guidance for designing your own gamified survey\nGain an experience-driven guide on implementing your design back at the office\nGet a view into the future; where will gamification in online market research be 5-10 years time?\n\nWhy should you attend? \nCountless market researchers have grown frustrated by the juxtaposition between industry buzz about technologies like VR\, AR\, and the Metaverse\, but still struggle in the day-to-day when it comes to gaining quality data from engaged participants through online surveys. This session shows how gamification can and has proven to be one of the most effective design and technical approaches to better the research experience\, for everyone involved\, with practical tips and ‘how to’ guides. Take-away more confidence in what gamification is (and isn’t)\, while learning the fundamentals of design so you can start elevating your projects from today. If you’re keen to find a method that can really help you turn things around and increase response rates\, lower drop-out rates\, and increase participant engagement for better data quality and reliability\, then this training session is for you. \nAbout Betty Adamou \n \nBetty is the inventor of ResearchGames™\, Founder of Research Through Gaming\, and author of ‘Games and Gamification in Market Research’ (Kogan Page\, 2018)\, the first book on using game-based methods for online surveys\, now published in three languages. \nBetty is an in-demand ‘Serious Games’ and Gamification Designer\, workshop facilitator\, university guest lecturer\, and consultant. Betty regularly works on behalf of Fortune 500 brands\, charities\, and agencies where she supports businesses to design engaging and data-driven games to solve commercial problems. \nHer games have been played by more than 20\,000 people worldwide\, and to fantastic user feedback. \nBetty has gained several accolades and awards in innovation\, including 1 of 7 women shaping the future of market research\, winner of the NGMR Disruptive Innovation Award\, the Enfield Entrepreneur of the Year Award\, and Ginny Valentine Badge of Courage Award. \nShe has been interviewed by publications globally on her innovative approach to research – most recently on BBC radio in the UK. \nDuring the first COVID-19 lockdown\,  Betty also launched the Not Sorry Club\, a not-for-profit that celebrates and inspires unapologetic women\, which has seen its’ first podcast series ‘Tales of Female Badassery’. \nIn 2023\, Betty also published a book of poetry ‘//VLAMIS\\’\, and is Community Chair for the 2023 Gamification Europe Conference. \nLinks \nInstagram: @BettyAdamou \nX: @BettyAdamou \nLinked In: https://www.linkedin.com/in/bettyadamou/ \n Website: www.bettyadamou.com. \nResearch Through Gaming website: www.researchthroughgaming.com \nBook companion website: www.gamesandgamification.com \nBuy the book online through the publishers’ website: www.koganpage.com/product/games-and-gamification-in-market-research-9780749483357 \nNot Sorry Club: www.notsorryclub.com \nREGISTER FOR THIS TRAINING SESSION HERE\nInterested in this training session? Why don’t you join our earlier interview with Betty on Thurs 5th Oct? \n 
URL:https://theicg.co.uk/event/icg-training-transforming-online-market-research-using-gamification-the-science-design-application-and-impact/
CATEGORIES:ICG Training
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2023/09/Betty-picture-e1695116496660.png
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230322T133000
DTEND;TZID=Europe/London:20230322T143000
DTSTAMP:20260414T140828
CREATED:20230209T111107Z
LAST-MODIFIED:20230214T104221Z
UID:35268-1679491800-1679495400@theicg.co.uk
SUMMARY:Hints and Tips on Excel Essentials
DESCRIPTION:Following on from the Training Session on PowerPoint we ran last year and in response to several requests\, Rachel Crew of Frog Training will be running a similar training session for the ICG on Excel.\n\n \nThis will comprise an hour’s interactive online session for 10 people on Teams and will be held from 13.30-14.30 GMT on Wednesday 22nd March. \nThe cost will be £25+VAT to include support materials and access to a recording of the session. \nWhat the course will cover \n\nFormatting tips and why Excel does strange things\nCreating Simple Formulae\nUsing Simple Functions – MIN\, MAX\, AVERAGE\, COUNT\nUnderstanding Absolute Addressing ($ signs within formulae).\n\nThere will also be opportunities to ask your own questions. \nFROG originally started way back in 1986\, by Judy Fella. Back then\, Judy was the late Professor Stephen Hawking’s PA and Nursing Coordinator. It was then that the world-renowned theoretical physicist asked Judy to try out a new computer for the production of his scientific papers and later a Brief History of Time. Judy’s daughter\, Rachel\, after completing her Geography degree joined FROG and trained at Microsoft using the Office suite over 26 years ago.  Rachel specialises in Excel\, Outlook\, PowerPoint and Word has been delivering training ever since to an extensive list of small businesses to large global organisations. \nREGISTER TO JOIN THE SESSION HERE – WE WILL THEN SEND YOU OUR BANK DETAILS.  \nPlease note that if we get more than 10 people registering\, we have the option of running an additional session later on that day. \nIF YOU CAN’T MAKE THE SESSION(S) IN REAL TIME\, YOU ALSO HAVE THE OPTION OF RECEIVING THE RECORDING OF IT\, ALONGSIDE ALL HANDOUT MATERIALS. FEE FOR THIS WILL ALSO BE £25+VAT. REGISTER FOR THIS HERE
URL:https://theicg.co.uk/event/training-on-excel/
CATEGORIES:ICG Training
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2023/02/Frog-logo-high-def-JPEG-format.jpg
ORGANIZER;CN="Jane Oakley":MAILTO:training@theicg.co.uk
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