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DTSTART:20220101T000000
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DTSTART;TZID=UTC:20221013T110000
DTEND;TZID=UTC:20221013T120000
DTSTAMP:20260414T212123
CREATED:20220817T112916Z
LAST-MODIFIED:20221004T112504Z
UID:31402-1665658800-1665662400@theicg.co.uk
SUMMARY:Applications of Behavioural Science to Quantitative Market Research
DESCRIPTION:This webinar is generously sponsored by MIS Group  \n  \nOver the past decade or more\, many market research agencies and their clients have been influenced by findings from behavioural science. In particular\, some agencies have incorporated insights and approaches from behavioural science into their qualitative research offer. \nHowever\, while some have also had similar success in quantitative research\, there remains significant untapped potential here. A huge opportunity exists for clients to improve their ability to understand\, predict\, and influence key stakeholder behaviour – through application of behavioural science insights and approaches to quantitative research. \nThis webinar will provide you with both the theory and tools to rectify this. We’ll first examine behaviour change models in detail. Next\, we’ll look at behavioural economic approaches. Finally\, we’ll cover personality trait insights. \nThis webinar will provide both the rationale for why\, but crucially also the “how to”. Importantly\, everything described will complement existing quantitative research techniques and data collection methods. Therefore\, no significant initial investment is required to put any of these approaches into practice. \nThe webinar will also summarise the highlights from a detailed\, upcoming 35-page guide: Applications of Behavioural Science to Quantitative Market Research. A free copy can be pre-ordered here: https://www.activate-research.com/quantitative-research-guide \nChris Harvey \n \nChris Harvey is the Founder of Activate Research\, which inspires change and drives growth through enabling a deeper understanding of how people think and why they behave as they do. Drawing on an MSc Behavioural Science and 15 years research industry experience\, Activate Research adds complementary insights and approaches from behavioural science – and psychology more broadly – to agencies’ research offer. This enables end clients to better understand\, predict\, and influence target audience behaviour. \n \nREGISTER FOR THIS FREE WEBINAR HERE 
URL:https://theicg.co.uk/event/applications-of-behavioural-science-to-quantitative-market-research/
LOCATION:Online – GoToWebinar
CATEGORIES:ICG Webinar
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ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
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DTSTART;TZID=UTC:20221027T110000
DTEND;TZID=UTC:20221027T120000
DTSTAMP:20260414T212123
CREATED:20220927T072309Z
LAST-MODIFIED:20220927T072825Z
UID:31561-1666868400-1666872000@theicg.co.uk
SUMMARY:Get Off the Feast & Famine Rollercoaster!
DESCRIPTION:How often do you find yourself riding the feast and famine rollercoaster? \nWorking and busy one month\, but with no work to keep you busy the next month. Time to do more marketing when you’re not busy – and then no time to keep in touch with prospects when you’re busy with clients. \nSound familiar? Time to get off this rollercoaster? \nThen come along to this ICG Webinar at 11am on 27 October 2022. We’ll be joined by Chantal Cornelius\, who has been running Appletree Marketing for over 22 years. She’s run a number of very popular webinars for us in the last few years and she’ll be sharing more of her invaluable knowledge with us. \nChantal does marketing very differently to many other people in her industry. In this webinar she’ll show you a simple way to plan your marketing for 2023\, that will keep you off the feast and famine rollercoaster for next year and beyond. \nHere’s what one of Chantal’s Marketing Research clients said: \n“HUGE thanks again for everything you’ve done over the years\, Chantal. Research Insight is stronger\, more customer-focused and more successful as a result of your advice/input (and cheerful cajoling!) and the excellent work of your team.” \nFormer ICG Member Martin Holliss\, Managing Director\, Research Insight \nChantal Cornelius \n \nChantal set up Appletree Marketing in 2000 and since then has helped hundreds of consultants and trainers to grow their businesses. She provides simple\, practical and down to earth advice to help small businesses to grow. \nShe has written and published two books on marketing and business survival and is regularly asked to speak to groups of businesses on these subjects. Chantal successfully uses her planning techniques to make sure that her business\, and those of all her clients\, stay off the dreaded feast and famine rollercoaster. She can do the same for you too. \nwww.Appletreeuk.com \nREGISTER FOR THIS FREE WEBINAR HERE – OPEN TO ICG MEMBERS AND NON-MEMBERS 
URL:https://theicg.co.uk/event/get-off-the-feast-famine-rollercoaster/
LOCATION:Online – GoToWebinar
CATEGORIES:ICG Webinar
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
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