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DTSTART;TZID=Europe/London:20230518T110000
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UID:35670-1684407600-1684411200@theicg.co.uk
SUMMARY:Disability: Breaking down the barriers
DESCRIPTION:This webinar is generously sponsored by McGowan Transcriptions\, specialists in Market Research multiple voice transcription since 1993. \n \n  \nWe’re pleased to have ICG member Steven Lacey\, The Outsiders\, talk to us about his experiences and knowledge. \nSteven Lacey is an ex-strategist and award-winning qualitative researcher. He runs The Outsiders\, which conducts lots of research in the diversity space. Steven is disabled and neurodiverse. \nSteven will present to the ICG on ‘Disability breaking down the barriers’. He will describe his life and challenges and then explore the lives of those with disabilities\, the barriers\, and what brands can do. He will also provide tips on the best ways to conduct research\, how to represent people with disabilities in marketing and how to create good innovation. \nREGISTER HERE\n  \nOnce you’ve registered\, login is: \nJoin Zoom Meeting \nhttps://us06web.zoom.us/j/9884032090?pwd=YjNLcW92OCs3T3J1UE0xRUhVOEFTdz09 \nMeeting ID: 988 403 2090 \nPasscode: P8nA15 \n 
URL:https://theicg.co.uk/event/disability/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2023/05/18-Expertise.jpg
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
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DTSTART;TZID=Europe/London:20230525T110000
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DTSTAMP:20260414T065001
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UID:35654-1685012400-1685016000@theicg.co.uk
SUMMARY:To AI or not to AI. Is this the question?
DESCRIPTION:This webinar has been generously sponsored by Qualzy\, an innovative web-based platform for Qualitative Researchers to create and manage short-term and long-term communities\, diary studies\,  video projects and more. It’s complete with state-of-the-art AI powered tools\, outstanding support\, and cost-effective pricing. \n \nIn this webinar\, Phil Barden and Dr Dirk Held will be talking to us about AI and its applications for marketing/market research. \nSpecifically\, they’ll cover: \n\nWhat is AI and how does it work for marketing purposes?\nWhat are marketing related use cases?\nWhat are the limitations?\nHow to judge where and how AI can help or not.\n\nDr Dirk Held \n \nDr Dirk Held is the co-founder of DECODE marketing consultancy GmbH and also aimpower GmbH\, DECODE’s sister company that specialises in AI. He is one of the leading experts in translating scientific findings into actual marketing practice. Author of several bestselling books on the topic of neuromarketing\, he advises international brands on how to optimise their marketing activities. Dirk has a degree in psychology\, an MBA and his PhD in behavioural economics was about the influence of brands on purchasing decisions. His most recent publication was the book ‘AI in brand management’ (published in German in 2019). \nPhil Barden \n \nPhil Barden is Managing Director of DECODE marketing ltd. After 25 years in client-side brand management (Unilever\, Diageo\, T-Mobile)\, Phil became a client of DECODE. The impact of their behavioural science approach on T-Mobile’s relaunch was so commercially successful that Phil quit to join DECODE and set it up in the UK. Author of ‘Decoded. The Science Behind Why We Buy’ and a Fellow of The Marketing Society\, Phil works with many clients and agencies in the application of behavioural science to day-to-day brand and shopper marketing activities. \n  \n  \nREGISTER FOR THIS FREE WEBINAR HERE \nOnce registered\, login for the session is https://meet.goto.com/145863309
URL:https://theicg.co.uk/event/to-ai-or-not-to-ai-is-this-the-question/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/digital-webinar-500807252-1.jpg
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
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