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DTSTART;TZID=Europe/London:20231102T110000
DTEND;TZID=Europe/London:20231102T120000
DTSTAMP:20260423T063519
CREATED:20231003T105051Z
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SUMMARY:A love letter from AI to the qualitative researcher
DESCRIPTION:This webinar has been generously sponsored by OPPI – the platform for market researchers seeking to enhance their qualitative and quantitative studies through opinion crowdsourcing and audience insights. Using state-of-the-art data analytics\, OPPI captures the nuances of human conversation through crowd-sourced opinions\, providing real-time\, actionable insights. Imagine integrating these rich\, qualitative insights into your current quantitative data sets seamlessly. With OPPI\, you can offer your clients a complete understanding of their target audience by blending numbers with narratives. \n \n  \nThis webinar\, presented by ICG member Tom Woodnutt\, Feeling Mutual\, will cover how qual researchers feel about AI and how AI feels  about qual researchers.  Tom will also cover the benefits of AI-supported qual and the centrality of humans to the process. \nThe webinar will also include a Q&A session\, as well an interactive discussion about our experiences of AI to date. \nTom Woodnutt \n \nTom is the founder of the insight & strategy collective – Feeling Mutual. \nFeeling Mutual specialises in global\, online and mobile qualitative research\, tackling diverse briefs (from Innovation to Brand and Communications Strategy\, Creative Development\, UX and Customer Experience. \n \nTom Woodnutt \n \nhttps://feelingmutual.com \nhttps://www.linkedin.com/in/tomwoodnutt/ \nREGISTER FOR THIS WEBINAR HERE \n  \n 
URL:https://theicg.co.uk/event/a-love-letter-from-ai-to-the-qualitative-researcher/
LOCATION:https://zoom.us/j/92843742944
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/18-Swirls.jpg
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
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DTSTART;TZID=Europe/London:20231122T110000
DTEND;TZID=Europe/London:20231122T120000
DTSTAMP:20260423T063519
CREATED:20231108T144720Z
LAST-MODIFIED:20231109T113626Z
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SUMMARY:The International Research Landscape
DESCRIPTION:This webinar has been generously sponsored by Teneo Translations \n \nWe are proud to welcome Director-General of ESOMAR\, Joaquim Bretcha  to give us; \n\nan update on the international research landscape and its key trends and complexities\nhow ESOMAR\, your global membership association for research\, insights\, & analytics\, can help as you navigate this.\n\nJoaquim will be accompanied by an ESOMAR UK representative. \nThere will be an opportunity to ask questions related to this subject at the end of this session. \n \nREGISTER YOUR FREE PLACE HERE \nONCE REGISTERED\, LOGIN IS https://zoom.us/j/94647185913 \n  \n 
URL:https://theicg.co.uk/event/the-international-research-landscape/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/map.jpg
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231130T110000
DTEND;TZID=Europe/London:20231130T120000
DTSTAMP:20260423T063519
CREATED:20231106T152546Z
LAST-MODIFIED:20231116T104758Z
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SUMMARY:Squeezed - telling HSBC UK's cost-of-living story with video
DESCRIPTION:This webinar is generously sponsored by Qualzy\, the quality insights platform \n \n  \nICG members Dan Young (Shed Research) and Daniel Parker-Smith The Word is Out used insight synthesis and video animation to build a powerful story of what the cost-of-living meant for HSBC UK and its customers. We blended real-life stories and news footage with data from our research synthesis – using Netflix documentaries as our inspiration. Our hard-hitting video was shown through the Bank and our “six things you need to know” became the foundation of its cost-of-living response. \nAttend this webinar to find out more about this inspiring and innovative piece of work. \nDan Young \n \nDan Young runs Shed Research. Dan helps insight teams do more with their existing research – either by synthesising their insight\, or by training them to do it themselves. In 2020\, he was the proud winner of the AURA Agency Speaker and MRS/ICG Independent Consultant awards. \nDan Parker-Smith \n \nDan Parker-Smith runs The Word Is Out\, specialists in producing videos for the market research sector. With a research background\, Dan’s approach uncovers genuine stories from real people\, delivering inspiring insight through video and collaborating with agencies to bring video to their projects. \nSocial media / web links:\nShed = W: www.shedresearch.co.uk / X: @danielowenyoung\nTWIO = W: http://www.the-word-is-out.com/ / X: @TheWordIsOutNow \n  \nREGISTER FOR THIS WEBINAR HERE 
URL:https://theicg.co.uk/event/squeezed-telling-hsbc-uks-cost-of-living-story-with-video/
CATEGORIES:ICG Webinar
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