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DTSTART;TZID=Europe/London:20240411T100000
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SUMMARY:Research in Asia – Everything you wanted to know but were afraid to ask
DESCRIPTION:This webinar has been generously sponsored by TTC  WeTranslate \n \nPlease come and join ICG member Felicia Schwartz and her colleague\, Sophie Cox\, who’ll be discussing what it’s really like to conduct research in Asia. \nSpecifically\, they’ll cover: \n\n\n\nThe Practical  (holidays\, timings\, translations …)\nThe Cultural ( cultural input into every stage of the project )\nThe Relational (rapport with respondents\, research professionals etc\n\n\n\nYou should join this webinar if; \n\nyou’re likely to conduct projects in China or SE Asia\nyou want to understand more about international or multi-market research projects\nyou’re interested in culture and cross-cultural work.\n\n\n\n\nFelicia Schwartz\, China Insight  \n \nFelicia has lived and worked in China for 14 years and spends her time between London and Beijing . She is the founder of China Insight\, a qualitative research agency specialised in cultural behaviour. China Insight works across sectors with especially rich experience in Beauty\, lifestyle\, FMCG\, Kids\, and automotive \nhttps://www.linkedin.com/in/felicia-schwartz-70331b/ \nwww.chinainsight.co.uk \nSophie Cox\, Firestar \n \nSophie has lived and worked in SE Asia for 25 years and is currently based in Malaysia. She is MD of Firestar\, a boutique qualitative agency\, which works throughout SE Asia \nSophie has been helping international agencies with research in the region for the past 20 years\, has published an article on the subject in QRCA Views (https://www.qrcaviews.org/2021/11/10/qualitative-research-in-southeast-asia-what-you-need-to-know/) and conducted webinars with researchers and fieldwork partners in UK and Europe offering practical tips on how to manage projects in SE Asia \nhttps://www.linkedin.com/in/sophie-cox-7b2435a \nhttps://firestarresearch.com/index.html \n  \nREGISTER YOUR PLACE HERE  (note earlier-than-usual start time)\n 
URL:https://theicg.co.uk/event/research-in-asia/
CATEGORIES:ICG Webinar
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DTSTART;TZID=Europe/London:20240425T110000
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SUMMARY:Webinar: Semiotics - How This Case Study Brought A Depth Of Understanding For The Client
DESCRIPTION:Please join ICG member William Landell Mills\, Amaranth Insight\, as he uses a recent semiotic case study of his (‘Kids’ Films and Hygiene’) to discuss; \n\nSemiotics and its relationship with Qual\nKids’ films\nHygiene\nMoving through space\nA wider point about brand as narrative\n\nWilliam Landell Mills\, Founder\, Amaranth Insight \n \nWilliam started Amaranth in 2017 as a practice that combines semiotics with international qualitative research\, mainly focused on brand strategy and design development. Prior to that William worked at both multinational research agencies and boutiques and was responsible for evolving a number of new methodologies. William has presented papers on Semiotic at the Global Esomar Conference\, the MRS and Semiofest in Mexico. He has been published in Admap\, Marketing Week and most recently in WARC. He won an Atticus for his work on Metaphors in Marketing. \nhttps://theicg.co.uk/member/williamamaranthinsight-com/ \nhttps://www.linkedin.com/in/william-landell-mills-94532323/ \nRegister here (Zoom will then send you your login)\n  \n \n  \n  \n  \n  \n  \n  \n  \n 
URL:https://theicg.co.uk/event/webinar-semiotics/
CATEGORIES:ICG Webinar
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