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DTSTART;TZID=Europe/London:20240704T110000
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SUMMARY:Everything you wanted to know about Marketing (but were afraid to ask). A Q&A with two Marketeers (who are not afraid to answer)
DESCRIPTION:This webinar has been generously sponsored by Teneo Translations \nTeneo Presentation – The ICG July 2024 \n \nJoin this Q&A style webinar with marketers Chantal Cornelius (Appletree Marketing) and Paul Griffiths (Client Advocates) and ask them any marketing-related questions you may have\, such as; \n\nI know what I should be doing but I just can’t seem to do it; why?\nWhat’s the best way to promote my business? Phone\, email or social media?\nWhat can I do to make my business stand out?\nI don’t know where I should be marketing and to whom?\nIs marketing really all it’s cracked up to be; isn’t word of mouth more important?\nI don’t know how to differentiate myself….\n\nChantal and Paul are no strangers to the ICG. Both have presented individually to our members several times. \nThis time\, we bring you both of them together for their combined expertise. \nChantal Cornelius \n \nChantal Cornelius left the corporate world in 2000 to set up Appletree Marketing. It was the second best decision she’s ever made. \nSince then\, she’s filled her time helping hundreds of coaches\, consultants and trainers to grow their businesses. Her marketing advice is bossy\, practical and down to earth. She’s written two books and her third one might even ready\, by the time you read this! \nNow she spends her time showing her clients what marketing to do\, simplifying how they promote their businesses. She is straight talking and will give her honest opinion to any question she’s asked. \nPaul Griffiths\, Client Advocates \n \nPaul helps owners of Market Research and Insight Agencies to grow revenues by implementing proven growth strategies. \nFor more than 20 years he’s helped grow research and insight agencies. In that time he’s sold research projects\, managed clients and spoken to many Heads of Insight. He understands the challenges of growing a research business while also being a practitioner within it. \nPaul knows what great client growth strategies look like and how to implement them in a way that is both effective and efficient. He’s seen what works\, what doesn’t\, and how to engage with your clients and market to win work. He can help you grow your research business more effectively and more quickly. \n  \nRegister for this session here\n  \n 
URL:https://theicg.co.uk/event/everything-you-wanted-to-know-about-marketing-but-were-afraid-to-ask-a-qa-with-two-marketeers/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/03/ask-expert-517666040.jpg
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DTSTART;TZID=Europe/London:20240716T110000
DTEND;TZID=Europe/London:20240716T120000
DTSTAMP:20260423T051816
CREATED:20240703T101331Z
LAST-MODIFIED:20240703T101331Z
UID:37631-1721127600-1721131200@theicg.co.uk
SUMMARY:Survive and Thrive: Motivation Hacks for Independent Researchers
DESCRIPTION:This webinar is generously sponsored by Indeemo \n \nIn this webinar\, we welcome ICG members Steph Holland (Hush Research and Strategy) and Joe Bonnell (Open Questions) who’ll share 1st hand experiences of what they have done to stay motivated\, upskill and generate new work when the going gets tough. This includes talking about tangible examples of how they brought together teams of experts from within and outside the ICG to deliver proprietary research to build expertise and open new doors. \nWhy you should attend this webinar \nIf you’re dealing with the ups and downs of research\, have some spare time to fill\, or just need a boost of inspiration\, this is the place for you. Steph and Joe will share ways to stay optimistic\, find new opportunities\, and keep your research game strong. You’ll walk away with fresh ideas and new ways to connect with other ICG members who get what it’s like to navigate these difficult times. \nThere’ll be an opportunity during the webinar to share experiences so that everyone can learn from each other. A great way to meet fellow members at the same time. \nSteph Holland \n \nSteph spent the 1st part of her career leading sales\, marketing and insight teams in Mars\, Pepsi and GSK before taking the family to Hong Kong where she kick started her entrepreneurial journey. Now a seasoned researcher and brand strategist\, she heads HUSH research and strategy. This was established to bring together global experts\, ensuring clients receive unparalleled service without compromise. \nJoe Bonnell \n \nJoe is an Ethnographer and Qualitative Researcher\,  Visual Anthropologist and  Documentary Photographer and Filmmaker. \nHe designs and conducts context-rich and person-centred qualitative research in the UK and internationally. His approach is characterised by collaboration\, curiosity\, empathy and in-depth analysis. \nRegister for this session here \n 
URL:https://theicg.co.uk/event/survive-and-thrive-motivation-hacks-for-independent-researchers/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2021/10/13.jpg
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240724T110000
DTEND;TZID=Europe/London:20240724T120000
DTSTAMP:20260423T051816
CREATED:20240626T145954Z
LAST-MODIFIED:20240703T131116Z
UID:37612-1721818800-1721822400@theicg.co.uk
SUMMARY:Understanding ESOMAR UK and how it can help you
DESCRIPTION:This webinar has been generously sponsored by Opinion Hub \n \n  \nWe welcome ESOMAR UK rep\, Lucy Davison\, to talk about how ESOMAR can really help UK-based consultants. \nSpecifically\, the webinar will cover; \n\nAn over-arching view of what ESOMAR does and its purpose\nUK specific activities and why they’re beneficial for micro businesses\nHow insight consultancies in the UK members can get involved\nMore about a deal that ESOMAR UK have agreed to apply to ICG members.\n\nLucy Davison \n \nLucy Davison FMRS is a strategy and communication expert with over 30 years’ experience. She founded Keen as Mustard Marketing in 2006 to provide communications for clients in data\, research and insight. Working with insight teams from global companies such as Adobe\, Bic\, JPMC\, and Purina Mustard gets long-term impact for their work\, while also helping agencies like Hotspex and InsightsNow raise awareness. With a background in both journalism and design\, Lucy started out in insights in 2000 as global marketing director of Research International\, working in over 55 countries. She is an award-winning writer and presenter and a sought-after keynote speaker. \nREGISTER FOR THIS WEBINAR HERE\nESOMAR UK invite you all to their summer party\, 9 July:  https://esomar.org/events/esomar-uk-summer-event-2024 \n 
URL:https://theicg.co.uk/event/understanding-esomar-uk-and-how-it-can-help-you/
CATEGORIES:ICG Webinar
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