BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//The ICG - ECPv6.3.3.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:The ICG
X-ORIGINAL-URL:https://theicg.co.uk
X-WR-CALDESC:Events for The ICG
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20251026T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250501T110000
DTEND;TZID=Europe/London:20250501T110000
DTSTAMP:20260407T123334
CREATED:20250402T105236Z
LAST-MODIFIED:20250407T101741Z
UID:38483-1746097200-1746097200@theicg.co.uk
SUMMARY:Reframing the role of automation in data storytelling
DESCRIPTION:This webinar has been generously sponsored by YouScan\, social media listening with visual insights. Lunch&Learn from YouScan recording available here . \n  \n  \nWhen we think about automation in quant reporting\, we often picture it handling repeatable reports—trackers\, multi-market studies\, and templated solutions. But automation has evolved. Increasingly\, it’s being introduced much earlier in the research workflow\, not just as a reporting tool\, but as a way to explore data\, uncover insights\, and shape narratives more efficiently. \nJoin us to discover how automation can enhance—not replace—your research expertise\, and how you can integrate it into your workflow beyond templated outputs. \nThis session is led by Adam Baker\, who brings nearly 15 years of Market Research experience and now leads Customer Success at Indico Labs\, helps research agency leaders and consultants significantly reduce the time they spend on manual report automation\, combining a “done with you” approach to reporting efficiency with self-service reporting software. Adam has a deep understanding of researchers’ needs and is driven to solve the toughest operational challenges. \n \nIncludes a special offer for ICG members. \nIndico Labs \nOffer for ICG members \nRegister for this session here 
URL:https://theicg.co.uk/event/reframing-the-role-of-automation-in-data-storytelling/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2025/04/Adam-Baker-Indico-Labs.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250522T110000
DTEND;TZID=Europe/London:20250522T120000
DTSTAMP:20260407T123334
CREATED:20250429T164911Z
LAST-MODIFIED:20250514T113628Z
UID:38606-1747911600-1747915200@theicg.co.uk
SUMMARY:Commercial semiotics - IN ACTION!!!
DESCRIPTION:This webinar is generously sponsored by InsightX Research Solutions \, specialists in designing custom fieldwork and data collection strategies to meet the unique needs of each client. Whether it’s B2B or B2C\, Quant or Qual\, CATI/Online/Mixed-Mode\, Locally or Internationally\, their omni-channel approach fosters authentic participation and ensure the collection of high-quality\, representative data. \n \n  \nWe welcome ICG member Ashley Mauritzen to present this webinar. \nCommercial semiotics – IN ACTION!!! \nA hands-on guide to integrating commercial semiotics and cultural analysis into your research practise. \nSemiotics and cultural analysis have so much to offer – but if you’re struggling to get your head round them\, how do clients stand a chance? This webinar gives you the practical grounding you need to integrate this powerful methodology – with its unique capability to surface hidden meanings and make sense of the cultural noise. \nHow? We will be going low on theory and big on application. Getting beyond how it works to how it’s used. With a total absence of jargon\, some interactive decoding and plenty of case studies along the way. \nCome along if you’re curious to know: \n⁃            When could semiotics add most to your project? \n⁃            How can you sell semiotics to clients? \n⁃            How can semiotics work alongside qualitative and quantitative research? \n… and plenty more. \nAshley Mauritzen \n \nAshley Mauritzen has been helping brands decode consumer culture and future-proof their place within it since 2010\, working across brand positioning\, product innovation and creative development for some of the world’s biggest brands. \nWith a background in journalism\, her practice is distinct for its emphasis on demystifying semiotics\, producing clear\, provocative and actionable strategic insight with plenty of personality. \nA seasoned independent consultant\, Ashley partners with big agencies and boutique outfits – from proposal right through to client presentation. \n(12) Ashley Mauritzen | LinkedIn \nRegister for this webinar here\n  \n 
URL:https://theicg.co.uk/event/commercial-semiotics-in-action/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/08/Webinar-scaled.jpg
END:VEVENT
END:VCALENDAR