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SUMMARY:Click\, connect\, engage! Using cyberpsychology to motivate participants online
DESCRIPTION:This webinar is generously sponsored by InsightX\, specialists in designing custom fieldwork and data collection strategies to meet the unique needs of each client. Whether it’s B2B or B2C\, Quant or Qual\, CATI/Online/Mixed-Mode\, Locally or Internationally\, their omni-channel approach fosters authentic participation and ensure the collection of high-quality\, representative data. \n \nDo you want to know why participants in an online community won’t engage with each other? Why online focus groups feel so much harder to get going than face-to-face ones? Or why your participant happily videoed himself in the shower for a pre-task? Cyberpsychology has the answers – and more! In this webinar\, Dr Jo Meredith – who previously worked as an academic in the field of cyberpsychology – will talk through the high level theories that explain online behaviour\, and give insight\, tips and tricks into how to make sure you can get the most out of your participants online. \nDr Jo Meredith  \n \nDr Jo Meredith is Associate Director at Magenta Research. With a PhD in Social Psychology and a specialism in cyber and media psychology\, Jo has focused predominantly on understanding online behaviour and communication. She has published peer-reviewed academic papers in the specialist journals\, and worked in the highly regarded Cyberpsychology Research Unit at the University of Wolverhampton. Since joining Magenta\, Jo has made good use of her background in cyberpsychology\, working on projects on high media literacy and AI. \nAbout Magenta \n \nMagenta is a multi-award winning full-service global consumer insight agency. Magenta is a team of passionate senior researchers with diverse expertise\, from anthropology to AI\, cyber psychology\, semiotics and discourse analysis\, using innovative approaches to push boundaries and access how people truly think and feel. We foster an environment of curiosity\, challenging norms and brave thinking. Our mission is to bring real voices to the forefront\, unbound by methods\, choosing approaches that get closer to the consumer. Our visual storytelling will share a story you’ve never heard before. \n(3) Joanne Meredith | LinkedIn \nJo@magentaresearch.co.uk \nRegister for this session here
URL:https://theicg.co.uk/event/click-connect-engage-using-cyberpsychology-to-motivate-participants-online/
CATEGORIES:ICG Webinar
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DTSTART;TZID=Europe/London:20250724T110000
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SUMMARY:A Whirlwind Tour of Claude Sonnet 4 and Notebook LM
DESCRIPTION:An interactive webinar presented by ICG member John Habershon. \n \nThis is an exercise in sharing my experience\, starting with a look together at the GUIs of Claude Sonnet 4 and Google NotebookLM\, both simple and accessible\, but powerful tools for qualitative and quantitative research. \nI began my AI journey early in 2024\, collaborating on projects with two ICG colleagues using ChatGPT. I was also in the privileged position of having my own qualitative data\, recently made into a report\, so I was able to rerun the analysis and compare the process of creating output using Claude. I also collaborated on a huge quantitative project\, discovering the power of Claude in analysing spreadsheets. \nI later added NotebookLM to fill any gaps\, notably importing audio and video files. \n  \nThis will be a session with the aim of familiarising participants with each AI tool. (Incidentally NotebookLM is free\, so the combined cost is £18 pcm). \nThe 45 minute session will consist of a 30 minute tour of the apps\, with 15 minutes for questions (challenge John on anything in the research process that can’t be achieved with this combination). \nJohn Habershon (PhD) \nThroughout my research career I’ve been dedicated to doing research a little differently\, as demonstrated by my analysis of non-verbal communication (one app and two ebooks) and more recently my embrace of AI. I have a PhD from Imperial College\, London based on a thesis combining qualitative and quantitative data. \nRegister for this webinar here \nwww.momentumresearch.ai \nMobile  44 (0)7725 582093 \nZoom: johnhabershon@icloud.com
URL:https://theicg.co.uk/event/a-whirlwind-tour-of-claude-sonnet-4-and-notebook-lm/
CATEGORIES:ICG Webinar
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