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SUMMARY:Behavioural science 2.0: Tackling complex goals using behavioural systems
DESCRIPTION:This webinar has been generously sponsored by StreetLife \n \n  \n  \n  \nEating healthily. Exercising regularly. Having spare money left over at the end of the month. \nThese are all challenges we humans seem destined to struggle with forever – right? \nNot necessarily. We’ve just been using the wrong tools. \nBehavioural science 1.0 helped governments and businesses nudge simple\, one-off decisions like when to pay a tax bill\, or what product to buy. \nHowever\, it failed to help anyone tackle more complex goals. \nIn this interactive webinar we’ll explore how Behavioural science 2.0 helps achieve lasting change by applying systems thinking. \nYou’ll discover how you – and your clients – can best tackle complex challenges\, from improving health and financial wellbeing to strengthening consumer engagement and loyalty. \nOur presenter – Chris Harvey \nChris Harvey is Founder of Activate Research (www.activate-research.com)\, which inspires change and drives growth by enabling agencies and organisations to better understand\, predict and influence audience behaviour. \nChris has 15+ years quantitative and qualitative research industry experience (working for agencies including YouGov\, GfK\, and Dunnhumby) and a Masters with Distinction in Behavioural Science. \nChris is also a regular behavioural science workshop trainer for the Market Research Society\, and a member of the Global Association of Applied Behavioural Scientists. \nChris has been an ICG member for many years. \n  \nRegister for this webinar here 
URL:https://theicg.co.uk/event/behavioural-science-2-0-tackling-complex-goals-using-behavioural-systems/
CATEGORIES:ICG Webinar
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