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SUMMARY:Inclusive research: Unveiling the truths of Latino consumers
DESCRIPTION:Empathy is at the heart of qualitative research. Yet many factors can undermine understanding respondents\, especially when working with participants from different cultures. Whether we are conscious of them or not\, these factors can discourage respondents from sharing their experiences and perspectives – and hinder our efforts to uncover critical insights for business growth. \nKey takeaways from attending this webinar: \n\nBest practices for research involving Latino consumers\, including research design that contributes to cultural understanding and deep disco\nTwo successful case studies including how to communicate the key insights to stakeholders in a way that is relevant to the business and builds confidence.\n\nIsabel Aneyba\, Managing Director\, COMARKA Research \n \nIsabel Aneyba is founder and director at COMARKA\, a cross-cultural research partner based in Austin\, TX. She focuses on designing empathy experiences and innovative co-creation methods for better products and services. Her work has guided successful product and services launches in several categories including food and beverage\, retail\, health care and technology. \nShe has done extensive research in the U.S.\, Mexico and LATAM. For her work toward a more inclusive industry\, Isabel Aneyba received the REEL award (Research and Equitable Leadership) in 2020 and the recognition as one of the top 50 most influential insights leaders in the U.S. \nIsabel is also an ICG member. \n \nwww.comarka.com I  512.299.2077  \nYour Effective Cross-Cultural Research Partner \nREGISTER FOR THIS WEBINAR HERE 
URL:https://theicg.co.uk/event/inclusive-research-unveiling-the-truths-of-latino-consumers/
LOCATION:https://zoom.us/j/2071827436
CATEGORIES:ICG Webinar
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