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DTSTART;TZID=Europe/London:20260416T110000
DTEND;TZID=Europe/London:20260416T120000
DTSTAMP:20260418T070050
CREATED:20260305T120225Z
LAST-MODIFIED:20260317T121045Z
UID:39581-1776337200-1776340800@theicg.co.uk
SUMMARY:The Human Advantage in a Digital World - How to navigate the tension between convenience and connection
DESCRIPTION:This webinar has been generously sponsored by Babble Research\, Research\, Meeting and Training Facility in Solihull Birmingham  \n \n  \n  \n  \n  \n  \nIn a world which is increasingly digitised\, and in an industry in which digital and agentic services abound\, it’s hard to remember the power that in-person\, real-life\, human interactions can bring at every stage of the research journey. \nThis webinar will act as this reminder. \nWe welcome representatives from two industry initiatives\, ‘Power of Presence’ and ‘The Fieldwork Collaboration Group’ to talk about their work\, after which we will open up the discussion for your thoughts. \nSpecifically\, you will leave the webinar with; \n\nA greater understanding of what these industry initiatives are doing – and how we can all benefit\nAn understanding of the sorts of arguments that you can present to clients who resist the human advantage\nAn appreciation of the power of industry collaboration (rather than competition)\nA sense of hope about the future of the Insight sector.\n\n  \nPower of Presence\nAs research becomes increasingly digital and AI-supported\, the industry is asking an important question: what role does human presence still play in insight? Drawing on findings from the Power of Presence (POP) industry survey\, this session explores why connection remains central to understanding people. Rather than positioning technology and human interaction in opposition\, POP highlights the importance of balance. In a screen-mediated world\, the ability to connect\, observe and engage meaningfully may be one of the most valuable and undervalued skills in modern research. \nThe Fieldwork Collaboration Group\nThe Field Collaboration Group (FCG) was formed in early 2025 by Richard Bryan\, Managing Director at Qa Research and Kathy Tomlin\, Managing Director at QRS Market Research. It is a collective of market and social research agencies’ across the UK that offer or use face-to-face research as a key service offering. The aim is to grow the volume of interviewers\, particularly in low coverage areas across the country. \nSince the Covid-19 Pandemic the volume of face-to-face interviewers and recruiters has declined significantly\, with many at the time deciding to retire or find other forms of employment. Some parts of the country have a very low volume if any interviewers at all\, which affects our industry’s ability to fully meet client demands for this methodology when required. \nThe face-to-face research method is critical to accessing parts of the population that are harder to reach via online research methods. It is able to target very specific local geographies and therefore fulfil survey quotas that other methods struggle to achieve. \nThe main goal of the FCG collective is to boost face-to-face interviewer numbers by 100-200 into the market and social research industry over the next couple of years. \nInterest in the group is continually growing with 16 companies actively involved. \nIn March 2026 the FCG are running a pilot training session with prospective interviewers in Greater Manchester following a recruitment process in the region and working collectively to produce training materials. \nFollowing the pilot agencies across the FCG will share and discuss lessons learnt and agree improvements that could be made to the process. They will then select another region in the UK to deliver a recruitment and training session\, focusing on a locality that has low interviewer coverage but continued high demand for this methodology. \nDuring the webinar Richard and Kathy will share more about the FCG and its aspirations and how others can get involved. \nOur Speakers:\nCara Allan \n  Cara is a Director at Plus Four Market Research (and The Qualitative Lab\, London SW19) with over 20 years of international qual and quant expertise. She is known for her quick grasp of complex issues and cutting through the noise to achieve clear\, human-centred insight. Cara energises projects with creative thinking\, combining methodologies to produce tailored approaches across sectors. She brings audience motivations to life and delivers sharp\, actionable findings that inspire confident decisions and drive meaningful change. With an awareness of the need for an evidence base\, Plus4 have supported the POP campaign delivering a pro bono industry survey. \nRichard Bryan \nRichard is Managing Director of Qa Research a full service social and market research agency operating in a range of sectors including transport\, education\, utilities\, health and social care\, agriculture\, environment\, and tourism. Qa offers a wide range of online and offline qual and quant research services. A key part of Qa’s offer includes face-to-face surveying\, often as part of multi-mode projects or as the only method on a project. Richard worked with Kathy Tomlin as a joint founder of the Field Collaboration Group (FCG) to bring the industry together to help boost the volume of interviewers in low coverage areas of the country. Richard chairs monthly online meetings with the FCG and provides advice on strategy. He also chaired a smaller group of FCG members to focus on developing the process and materials for training new interviewers. \nSam Grey \nSam is Managing Director of i-view London and has worked in market research for over 24 years. Beginning her career in recruitment and fieldwork operations\, she has supported both qualitative and quantitative research across a wide range of sectors. Sam now leads one of the UK’s most awarded viewing facilities and is the founder of the Power of Presence (POP) campaign\, a collaborative initiative bringing together UK viewing facilities to champion the value of face-to-face research. Her work is grounded in the belief that insight is created through human connection\, and that as research evolves\, empathy\, interpretation and presence remain central to its impact. \nKathy Tomlin \nKathy is Managing Director of QRS Market Research with over 30 years’ experience in the industry. As a fieldwork specialist\, Kathy initially started as a telephone interviewer and mystery shopper before her career spanned into all methodologies and areas of the business. Operationally\, it has been impossible to ignore the sharp decline in UK based interviewers following the Covid pandemic and its resulting impact on fieldwork coverage\, quality\, and cost — issues Kathy believes are critical to the long-term sustainability of face-to-face research. As a joint founder of the Field Collaboration Group (FCG)\, Kathy is responsible for overseeing the group’s operations and co-ordinating its first recruitment pilot in March ‘26. Boosting interviewer numbers and maintaining a quality field force is imperative for safeguarding the long-term survival and future of face-to-face interviewing in an evolving research landscape. \n  \n  \n  \nRegister for this session here\n 
URL:https://theicg.co.uk/event/the-human-advantage-in-a-digital-world-how-to-navigate-the-tension-between-convenience-and-connection/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260324T120000
DTEND;TZID=Europe/London:20260324T133000
DTSTAMP:20260418T070050
CREATED:20260226T110821Z
LAST-MODIFIED:20260226T111148Z
UID:39562-1774353600-1774359000@theicg.co.uk
SUMMARY:AI State of the Nation (with a focus on Synthetic Data)
DESCRIPTION:  \nThis webinar is generously sponsored by Qualzy \n \n  \n\n\n\nCome and join us at this ICG-member only panel discussion which will cover;\n\nThe results of the second wave of the ICG-member survey about AI (including responses to the questions about Synthetic Data)\nSynthetic Data – what is it and industry perspectives about it\nSynthetic Data user experiences\, covering qual and quant….\nDiscussion and next steps for us all as Indies.\n\n  \nWith special thanks to our speakers: \nMike Brown \nMike brings the experience gained from large agency technology and data to smaller research businesses and brands. From automation\, improvement of research processes and methods often now using MR specific AI tools as well as the broader industry LLMs\, Mike’s company\, Green Bird Consultants\, can help you survive and thrive. \n  \nKaren Cooper \nKaren runs Living Brands\, an insight and brand consultancy. Her passion and expertise is qual and her business partner offers quant. In this session she’ll be talking about the findings she gained after replicating a human qual study with synthetic personas. \n  \n  \nAakanksha Haran \nAakanksha runs Smart Move Ventures\, a UK data and research consultancy specialising in quant and qual methodologies\, with a significant part of her business currently run via AI tools. She has run two waves of the ICG AI monitor survey\, the results of which will be shared. She will also be presenting a case study on synthetic data usage in a quantitative setting for a syndicated study. \n  \nTom Woodnutt  \nTom is the founder of Feeling Mutual\, a  strategic qualitative research consultancy. He is co-leading the ICG AI survey initiative and will both contribute to and chair this discussion. \n  \n  \n  \nRegister for this session here \n(note the unusual start time for this webinar plus it’s slightly longer duration)
URL:https://theicg.co.uk/event/ai-state-of-the-nation-with-a-focus-on-synthetic-data/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260210T110000
DTEND;TZID=Europe/London:20260210T120000
DTSTAMP:20260418T070050
CREATED:20260105T150202Z
LAST-MODIFIED:20260105T151259Z
UID:39371-1770721200-1770724800@theicg.co.uk
SUMMARY:Award Finalists 2025 Submissions
DESCRIPTION:Come and hear from our 4 Award Finalists from last year about their submissions. Hear more about how they approached their work\, the hurdles they overcame\, what worked well and less well\, and why they chose to enter the Award. \nA great opportunity to learn from other consultants and ask them questions. Also an opportunity to find out more about the Award for 2026. \nOur Finalists \nAWARD WINNER: Wren Insight: Hannah Beech and Judith Terry  \nReimagining the Students’ Union: transforming student life through a closeness-led segmentation \n \n  \n  \n  \nWren Insight partnered with Reading Students’ Union (RSU) to revolutionise how a Students’ Union should operate in 2025 and beyond.  Our ethnographic and closeness-led approaches informed and embedded a statistically rigorous and richly human segmentation\, with students’ emotional needs at its heart. The research challenged outdated assumptions about student lives and directly shaped a new RSU in strategy\, structure and services – including better targeted student provision and refocused commercial planning.  This enabled RSU to secure increased University funding and deliver to its purpose of helping all students to live a happy and fulfilled life at University. \nhttps://www.linkedin.com/company/reading-students-union/  \nhttps://www.linkedin.com/in/hannah-beech-9bb60752/  \nhttps://www.linkedin.com/in/jude-terry-b68b6914/ \nHighly Commended:  Open Questions: Joe Bonnell and Rachel Lewis: \nXLH UK Patient Stories – How ethnographic research led to life-changing results for people living with XLH \n \n  \n  \n  \nThis research was conducted by independent researchers Joe Bonnell and Rachel Lewis. It was commissioned by XLH UK\, a charity that supports people living with X-Linked Hypophosphatemia (XLH)\, a rare genetic condition. \nOur client had two research objectives: \n\nGenerate better awareness and understanding of XLH\nProvide evidence to NICE / NHS England as they were appraising a game-changing new drug\, Burosumab\, to receive funding for use in adults with XLH on the NHS\n\nThis was a creative\, sensitive and collaborative research project that combined excellence in the use of qualitative interviews and the innovative use of visual ethnography and co-production. Our work had major impacts for our charity client\, XLH UK\, and the people it supports. Our research contributed to a “life-changing” new drug being approved for funding on the NHS for use in adults living with XLH. Our key analytical theme\, “navigating uncertainty”\, became central to our client’s strategic vision\, shaping the way they frame and offer support\, and guiding their communications. Our work also had a significant impact on our participants — feeling confident and empowered to share their personal stories publicly for the first time. This project highlights the impact that a small\, specialist team of experienced\, independent researchers\, dedicated to working equitably and flexibly with our participants and our client\, can achieve. \nAll outputs from the project are public domain\, and you are welcome to view them here and here. \nJoe Bonnell | LinkedIn  Rachel Lewis | LinkedIn \nDeep Blue Thinking: Nick Bonney: \nPutting the Art Back into Artificial Intelligence  \n \nThis submission was about harnessing the power of AI alongside rather than instead of sound qualitative research techniques. By using AI-driven sentiment analysis we were able to create structure around a large volume of customer feedback forms and open up the kind of modelling to our SME client (a regional security company) that previously would have been out of reach for a business of this size. However\, we would not have got the same results if we’d simply been ‘slaves to the algorithm’ . By combining the machine learning with qualitative techniques such as call listening\, spending days with engineers and customer depth interviews\, we were able to develop a much more nuanced approach. Perhaps more importantly\, we harnessed the power of face to face workshops to ensure we got buy into the results both from senior management and from team leaders. This has enabled the prioritisation of six key customer experience workstreams\, each designed to address to a key underlying churn driver. \nhttps://www.linkedin.com/in/nickbonney/ \nSMPL Research: Poppy Reece\, Sean Marks\, Maura O’Malley \nReal voices informing real change for women’s safety \n \nSMPL Research evaluated two women’s safety initiatives for MOPAC and TfL – an impact evaluation of the Women’s Night Safety Charter\, and process evaluation of a safety audit programme led by members of the community trained as researchers. We used traditional research methods alongside creative digital ethnography to amplify lived experience. Our insights helped shape improvements to future safety audits and informed strategies to embed inclusive\, community-led approaches to make London safer for women and gender-diverse people. \nhttps://www.linkedin.com/company/smplresearch \nRegister for this webinar here
URL:https://theicg.co.uk/event/award-finalists-2025-submissions/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260120T110000
DTEND;TZID=Europe/London:20260120T120000
DTSTAMP:20260418T070050
CREATED:20251203T111703Z
LAST-MODIFIED:20260112T125811Z
UID:39289-1768906800-1768910400@theicg.co.uk
SUMMARY:State of the (Insight) Nation - A review of 2025 and some predictions for 2026
DESCRIPTION:This webinar has been generously sponsored  by Liveminds \n \n  \n  \n  \nJoin our esteemed industry panellists to discuss some key themes from 2025 and help predict 2026. \nCome away from the session with a better idea of what those in other areas of the industry (field\, larger agencies\, clients) are experiencing\, as well as an idea of what your fellow independent consultants are going through as well. \nA perfect start to the new year. \nOur Panellists \nRebecca Cole – Panel Chair\, Cobalt Sky\, MRS Board Member (and Chair-Elect) \n \nRebecca Cole is the CEO of Cobalt Sky\, an award-winning market research operations company\, where she has worked since 2006. She has served on the main board of the Market Research Society (MRS) since 2020 and will be assuming the role Chair in April 2026. A highly experienced web scripter and quantum programmer\, Cole is also Co-Chair of the Association for Survey Computing (ASC). \nSteven Darby: Leeds Building Society  \nSteven is responsible for the Leeds Building Society research department\, over a decade of client-side industry experience across B2B and B2C. He works with leading partners and agencies across the industry to bring the needs and voice of customer to the heart of the organisation. \nSteven became Aura Director of Events and Awards in 2018\, and Vice Chair in 2023 where he is responsible for delivering the Aura program of webinars\, seminars\, conference content and the AURA awards. As well as working at LBS and volunteering with Aura Steven has used this experience to support the MRS and has been a judge for the MRS Awards since 2019. \nSam Grey: Managing Director\, i-view London \nSam has 24 years’ experience across recruitment\, qual and quant fieldwork\, automotive clinics\, interviewing and facility operations. As Managing Director of i-view London\, Sam has helped shape a multi-award-winning\, inclusive viewing facility known for high-end hospitality\, technical excellence and seamless delivery. Sam is a vocal advocate for the unique value of face-to-face insight in an increasingly hybrid industry. \nDr Sarah Jenkins\, \nDr. Sarah Jenkins\, Founder and Director of Magenta \nSarah is an award-winning insight professional with a distinguished career spanning more than 20 years. Starting in academia\, moving to a think tank then the Social Research Institute of Ipsos MORI\, Sarah moved into commercial research when she became Head of Qualitative in the Ipsos media team. In 2016\, she founded Magenta Research\, growing it into a multi-award-winning agency known for actionable client insights and storytelling. As an active member of the research community\, Sarah has judged awards\, served as AQR Vice Chair\, and delivered MRS training.  As respected conference speaker and thought leader\, Sarah continues to push the boundaries of research challenging others to think differently and not always take the easy path. \nRegister for this session 
URL:https://theicg.co.uk/event/state-of-the-insight-nation-a-review-of-2025-and-some-predictions-for-2026/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260108T110000
DTEND;TZID=Europe/London:20260108T120000
DTSTAMP:20260418T070050
CREATED:20251203T101027Z
LAST-MODIFIED:20251208T170632Z
UID:39287-1767870000-1767873600@theicg.co.uk
SUMMARY:Basic Compliances for SMEs
DESCRIPTION:Join us for this informative webinar run by Accountant Jai Haran (husband of ICG member Aakanksha Haran). \nBased on the topic areas that many of you requested\, Jai will talk about business compliance requirements for \n\n\n\nAccounting and Corporation Tax\nVAT essentials\nPAYE basics\nCompany Secretarial.\n\n\n\nHe’ll then be available for questions. \nA perfect start to the year – get your company and finances operating efficiently – and compliant with the law. \nJai Haran \nJai works at RNM UK –  a firm of Chartered Certified Accountants\, tax and business advisers. Their key focus is identifying opportunities that give our clients a meaningful business advantage. They provide a full range of accounting and business services to enterprises and individuals helping them to achieve growth and long-term success. Between them\, they have decades of knowledge and practical experience. \n  \n  \nRegister here\n 
URL:https://theicg.co.uk/event/basic-compliances-for-smes/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251113T110000
DTEND;TZID=Europe/London:20251113T120000
DTSTAMP:20260418T070050
CREATED:20251014T150820Z
LAST-MODIFIED:20251014T151001Z
UID:39128-1763031600-1763035200@theicg.co.uk
SUMMARY:Behavioural science 2.0: Tackling complex goals using behavioural systems
DESCRIPTION:This webinar has been generously sponsored by StreetLife \n \n  \n  \n  \nEating healthily. Exercising regularly. Having spare money left over at the end of the month. \nThese are all challenges we humans seem destined to struggle with forever – right? \nNot necessarily. We’ve just been using the wrong tools. \nBehavioural science 1.0 helped governments and businesses nudge simple\, one-off decisions like when to pay a tax bill\, or what product to buy. \nHowever\, it failed to help anyone tackle more complex goals. \nIn this interactive webinar we’ll explore how Behavioural science 2.0 helps achieve lasting change by applying systems thinking. \nYou’ll discover how you – and your clients – can best tackle complex challenges\, from improving health and financial wellbeing to strengthening consumer engagement and loyalty. \nOur presenter – Chris Harvey \nChris Harvey is Founder of Activate Research (www.activate-research.com)\, which inspires change and drives growth by enabling agencies and organisations to better understand\, predict and influence audience behaviour. \nChris has 15+ years quantitative and qualitative research industry experience (working for agencies including YouGov\, GfK\, and Dunnhumby) and a Masters with Distinction in Behavioural Science. \nChris is also a regular behavioural science workshop trainer for the Market Research Society\, and a member of the Global Association of Applied Behavioural Scientists. \nChris has been an ICG member for many years. \n  \nRegister for this webinar here 
URL:https://theicg.co.uk/event/behavioural-science-2-0-tackling-complex-goals-using-behavioural-systems/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251014T110000
DTEND;TZID=Europe/London:20251014T121500
DTSTAMP:20260418T070050
CREATED:20250917T094533Z
LAST-MODIFIED:20251009T132016Z
UID:39020-1760439600-1760444100@theicg.co.uk
SUMMARY:What's life really like inside clientside organisations and bigger agencies?
DESCRIPTION:This session is generously sponsored by The Lens \n \n  \n  \nThis session is for ICG members only. \nMany of us have been working for ourselves for a very long time. \nAnd the Insight world is changing – fast. \nSo how do you keep up with really understanding what life is like for our clients in all sorts of organisations? \nAnd why does this matter? \nWe think it matters because a more accurate understanding of their working lives means having a greater chance of winning work with them and having a smoother working relationship. \nWe’ve put together a panel of ICG members who’ve recently been in those clients’ shoes. They cover a range of organisation types and will share more about how independent consultants featured in their lives and what they were looking for – and not looking for – from them. \nThey’ll each give an overview of their experiences and will then be available to answer your questions. \nOur Panellists and the organisations they’ve come from  \nNicola Charlton \nRamona Daniel – GroupM / Choreograph (now WPP Media) \nBecky Lewis – Government departments  \nNeil Macfarlane – Pepsi Lipton  \nBen Robins – Audible \n  \n1. TO HELP SHAPE THIS DISCUSSION\, PLEASE CLICK ON THE FOLLOWING SHORT SURVEY \n2. THEN REGISTER YOUR PLACE HERE \n 
URL:https://theicg.co.uk/event/whats-life-really-like-inside-clientside-organisations-and-bigger-agencies/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250911T110000
DTEND;TZID=Europe/London:20250911T120000
DTSTAMP:20260418T070050
CREATED:20250729T065247Z
LAST-MODIFIED:20250729T065247Z
UID:38947-1757588400-1757592000@theicg.co.uk
SUMMARY:Secure your small business: easy wins for information security peace of mind
DESCRIPTION:This webinar has been sponsored by Indeemo \n \n  \n  \nSupply chain attacks are on the rise.  Small and medium sized businesses are often targeted by attackers to either gain access into larger companies systems\, or access information.  End clients know this and therefore carry out extensive procurement activities on their suppliers (including research agencies).  There is also an expectation for agencies to carry similar checks on their suppliers (e.g. freelancers\, fieldwork providers) – this is to ensure client commercial and participant personal information is secured wherever it exists down the supply chain. \nDuring this session we will cover some basic security hygiene items which you can apply to your devices and cloud services to help minimize risks when you are custodians of this information.  We’ll also show you what to look out for from a risk perspective when selecting\, suggesting and using cloud services (including AI tools) to assist you in your projects. \nWe will also be looking at a few examples of common attacks and what to do to help prevent a security breach. \nAttendees can expect to leave the session with added knowledge on how to protect digital information on systems and devices as well as feeling empowered to confidently respond to client security questions and questionnaires. \nOur presenter – John Rickets \nJohn Ricketts has been working in the market research agency since 1997 – he now has grey hair.  In that time he delivered technical and security support services to research agencies\, freelancers\, CATI centres\, and viewing studios. John left the industry for 3 years to develop his cyber security skills further by assisting Enterprise and Government organizations with security governance \, risk and compliance activities. \nHe came back to the insights industry in 2018 to establish InfoShelter Ltd – a company formed with the aim of helping market research businesses traverse the cyber threat landscape and meet client and regulatory requirements in information security\, privacy\, and now\, AI Governance. \n \n  \n  \nWeb: https://www.infoshelter.co.uk \nCompany LinkedIn: https://www.linkedin.com/company/infoshelter-ltd/ \nJohn R LinkedIn: https://www.linkedin.com/in/john-ricketts/ \nRegister for this webinar here 
URL:https://theicg.co.uk/event/secure-your-small-business-easy-wins-for-information-security-peace-of-mind/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250807T140000
DTEND;TZID=Europe/London:20250807T150000
DTSTAMP:20260418T070050
CREATED:20250714T162722Z
LAST-MODIFIED:20250714T162722Z
UID:38886-1754575200-1754578800@theicg.co.uk
SUMMARY:Beyond Words: How Language and Culture Shape Credible Global Market Research
DESCRIPTION:This webinar has been generously sponsored by TTC wetranslate Ltd  \n \nUnlock the secrets to truly credible global market research in thisupcoming webinar\, “Beyond Words: How Language and Culture Shape Credible Global Market Research.” \nIn today’s interconnected world\, understanding your audience goes far beyond simple translation. Join us to discover how cultural nuance and linguistic expertise are essential for accurate data\, meaningful insights\, and research that resonates worldwide. \nThis session will empower you with practical strategies to navigate cross-cultural challenges\, avoid common pitfalls\, and deliver research that stands up to global scrutiny. \nOur speaker – Levent Yildizgoren \n \nLevent is one of the two co-founders of TTC wetranslate and has helped it grow from a single to multi-language vendor. Levent is an experienced English to Turkish translator himself and a PRINCE2® Qualified Project Manager. \nLevent has over 30 years of industry experience; he is a mentor\, speaker\, charity fundraiser and visiting lecturer at Essex University. He was the winner of ‘Outstanding Contribution to Translation Industry in 2015’ award. \nLevent also is a published author of ‘Good Business in any Language’ and host of ‘Thrive in Global Markets’ podcast. In his spare time\, he enjoys skiing\, bike riding and swimming\, and is also a PADI rescue diver. \nE: levent@ttcwetranslate.com \nRegister for this webinar here 
URL:https://theicg.co.uk/event/beyond-words-how-language-and-culture-shape-credible-global-market-research/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250724T110000
DTEND;TZID=Europe/London:20250724T120000
DTSTAMP:20260418T070050
CREATED:20250610T105342Z
LAST-MODIFIED:20250610T105627Z
UID:38767-1753354800-1753358400@theicg.co.uk
SUMMARY:A Whirlwind Tour of Claude Sonnet 4 and Notebook LM
DESCRIPTION:An interactive webinar presented by ICG member John Habershon. \n \nThis is an exercise in sharing my experience\, starting with a look together at the GUIs of Claude Sonnet 4 and Google NotebookLM\, both simple and accessible\, but powerful tools for qualitative and quantitative research. \nI began my AI journey early in 2024\, collaborating on projects with two ICG colleagues using ChatGPT. I was also in the privileged position of having my own qualitative data\, recently made into a report\, so I was able to rerun the analysis and compare the process of creating output using Claude. I also collaborated on a huge quantitative project\, discovering the power of Claude in analysing spreadsheets. \nI later added NotebookLM to fill any gaps\, notably importing audio and video files. \n  \nThis will be a session with the aim of familiarising participants with each AI tool. (Incidentally NotebookLM is free\, so the combined cost is £18 pcm). \nThe 45 minute session will consist of a 30 minute tour of the apps\, with 15 minutes for questions (challenge John on anything in the research process that can’t be achieved with this combination). \nJohn Habershon (PhD) \nThroughout my research career I’ve been dedicated to doing research a little differently\, as demonstrated by my analysis of non-verbal communication (one app and two ebooks) and more recently my embrace of AI. I have a PhD from Imperial College\, London based on a thesis combining qualitative and quantitative data. \nRegister for this webinar here \nwww.momentumresearch.ai \nMobile  44 (0)7725 582093 \nZoom: johnhabershon@icloud.com
URL:https://theicg.co.uk/event/a-whirlwind-tour-of-claude-sonnet-4-and-notebook-lm/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250703T110000
DTEND;TZID=Europe/London:20250703T120000
DTSTAMP:20260418T070050
CREATED:20250515T103753Z
LAST-MODIFIED:20250515T104221Z
UID:38643-1751540400-1751544000@theicg.co.uk
SUMMARY:Click\, connect\, engage! Using cyberpsychology to motivate participants online
DESCRIPTION:This webinar is generously sponsored by InsightX\, specialists in designing custom fieldwork and data collection strategies to meet the unique needs of each client. Whether it’s B2B or B2C\, Quant or Qual\, CATI/Online/Mixed-Mode\, Locally or Internationally\, their omni-channel approach fosters authentic participation and ensure the collection of high-quality\, representative data. \n \nDo you want to know why participants in an online community won’t engage with each other? Why online focus groups feel so much harder to get going than face-to-face ones? Or why your participant happily videoed himself in the shower for a pre-task? Cyberpsychology has the answers – and more! In this webinar\, Dr Jo Meredith – who previously worked as an academic in the field of cyberpsychology – will talk through the high level theories that explain online behaviour\, and give insight\, tips and tricks into how to make sure you can get the most out of your participants online. \nDr Jo Meredith  \n \nDr Jo Meredith is Associate Director at Magenta Research. With a PhD in Social Psychology and a specialism in cyber and media psychology\, Jo has focused predominantly on understanding online behaviour and communication. She has published peer-reviewed academic papers in the specialist journals\, and worked in the highly regarded Cyberpsychology Research Unit at the University of Wolverhampton. Since joining Magenta\, Jo has made good use of her background in cyberpsychology\, working on projects on high media literacy and AI. \nAbout Magenta \n \nMagenta is a multi-award winning full-service global consumer insight agency. Magenta is a team of passionate senior researchers with diverse expertise\, from anthropology to AI\, cyber psychology\, semiotics and discourse analysis\, using innovative approaches to push boundaries and access how people truly think and feel. We foster an environment of curiosity\, challenging norms and brave thinking. Our mission is to bring real voices to the forefront\, unbound by methods\, choosing approaches that get closer to the consumer. Our visual storytelling will share a story you’ve never heard before. \n(3) Joanne Meredith | LinkedIn \nJo@magentaresearch.co.uk \nRegister for this session here
URL:https://theicg.co.uk/event/click-connect-engage-using-cyberpsychology-to-motivate-participants-online/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250522T110000
DTEND;TZID=Europe/London:20250522T120000
DTSTAMP:20260418T070050
CREATED:20250429T164911Z
LAST-MODIFIED:20250514T113628Z
UID:38606-1747911600-1747915200@theicg.co.uk
SUMMARY:Commercial semiotics - IN ACTION!!!
DESCRIPTION:This webinar is generously sponsored by InsightX Research Solutions \, specialists in designing custom fieldwork and data collection strategies to meet the unique needs of each client. Whether it’s B2B or B2C\, Quant or Qual\, CATI/Online/Mixed-Mode\, Locally or Internationally\, their omni-channel approach fosters authentic participation and ensure the collection of high-quality\, representative data. \n \n  \nWe welcome ICG member Ashley Mauritzen to present this webinar. \nCommercial semiotics – IN ACTION!!! \nA hands-on guide to integrating commercial semiotics and cultural analysis into your research practise. \nSemiotics and cultural analysis have so much to offer – but if you’re struggling to get your head round them\, how do clients stand a chance? This webinar gives you the practical grounding you need to integrate this powerful methodology – with its unique capability to surface hidden meanings and make sense of the cultural noise. \nHow? We will be going low on theory and big on application. Getting beyond how it works to how it’s used. With a total absence of jargon\, some interactive decoding and plenty of case studies along the way. \nCome along if you’re curious to know: \n⁃            When could semiotics add most to your project? \n⁃            How can you sell semiotics to clients? \n⁃            How can semiotics work alongside qualitative and quantitative research? \n… and plenty more. \nAshley Mauritzen \n \nAshley Mauritzen has been helping brands decode consumer culture and future-proof their place within it since 2010\, working across brand positioning\, product innovation and creative development for some of the world’s biggest brands. \nWith a background in journalism\, her practice is distinct for its emphasis on demystifying semiotics\, producing clear\, provocative and actionable strategic insight with plenty of personality. \nA seasoned independent consultant\, Ashley partners with big agencies and boutique outfits – from proposal right through to client presentation. \n(12) Ashley Mauritzen | LinkedIn \nRegister for this webinar here\n  \n 
URL:https://theicg.co.uk/event/commercial-semiotics-in-action/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250501T110000
DTEND;TZID=Europe/London:20250501T110000
DTSTAMP:20260418T070050
CREATED:20250402T105236Z
LAST-MODIFIED:20250407T101741Z
UID:38483-1746097200-1746097200@theicg.co.uk
SUMMARY:Reframing the role of automation in data storytelling
DESCRIPTION:This webinar has been generously sponsored by YouScan\, social media listening with visual insights. Lunch&Learn from YouScan recording available here . \n  \n  \nWhen we think about automation in quant reporting\, we often picture it handling repeatable reports—trackers\, multi-market studies\, and templated solutions. But automation has evolved. Increasingly\, it’s being introduced much earlier in the research workflow\, not just as a reporting tool\, but as a way to explore data\, uncover insights\, and shape narratives more efficiently. \nJoin us to discover how automation can enhance—not replace—your research expertise\, and how you can integrate it into your workflow beyond templated outputs. \nThis session is led by Adam Baker\, who brings nearly 15 years of Market Research experience and now leads Customer Success at Indico Labs\, helps research agency leaders and consultants significantly reduce the time they spend on manual report automation\, combining a “done with you” approach to reporting efficiency with self-service reporting software. Adam has a deep understanding of researchers’ needs and is driven to solve the toughest operational challenges. \n \nIncludes a special offer for ICG members. \nIndico Labs \nOffer for ICG members \nRegister for this session here 
URL:https://theicg.co.uk/event/reframing-the-role-of-automation-in-data-storytelling/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250403T110000
DTEND;TZID=Europe/London:20250403T120000
DTSTAMP:20260418T070050
CREATED:20250120T115042Z
LAST-MODIFIED:20250402T104202Z
UID:38269-1743678000-1743681600@theicg.co.uk
SUMMARY:Clientside life in 2025: closing the empathy gap to work well together
DESCRIPTION:This webinar has been generously sponsored by Field Sauce \n \n  \nConsultation by AURA with insight clients\, agencies and micro-businesses identified that lack of understanding for each others’ challenges can cause unnecessary pressure\, waste and stress in research and insight work.  Both clients and agencies referenced the ‘us and them’ culture as a barrier: partners on the supply-side don’t always have sight of clientside pressures; and clients often under estimate the impact on their research partners when projects change. \nFollowing our webinar last year to introduce AURA’s Working Well Together campaign\, AURA is returning to this topic\, and this time focusing on understanding more about clientside life in 2025.  Armed with this additional context\, ICG members will be better placed to develop great relationships and collaborative approaches that truly support their clients. \nClients from AURA (the UK’s biggest community exclusively for clientside researchers) will share their experiences\, plus the findings of a recent survey with AURA members – which can also give clues for when clients will or won’t be more open to working with independents; and ICG members will have the opportunity to ask questions or make suggestions.  This discussion will feed into the Working Well Together Team\, who continue to develop resources and content to support this campaign. \nOur Speakers \nRuth Hinton – Group Head of Customer Experience & Insight \n \nWith a career in client-side consumer insight spanning over 20 years at a variety of major retail and hospitality brands\, and a background in psychology\, Ruth Hinton specialises in understanding the people behind the numbers and collaborating with colleagues to drive improvements for customers. \nRuth is currently Group Head of Customer Experience at Vue International\, and also Chair of AURA\, the UK’s biggest community exclusively for client-side researchers – providing content\, events and peer-to-peer support\, to inspire insight and drive impact within organisations. \nNick Bonney – Deep Blue Thinking (and ICG member). \n \nNick has been a member of the ICG since 2018 when he set up Deep Blue Thinking. As many of us can probably relate to\, Nick has seen the research industry from many different angles. He has had roles as an interviewer\, a field manager\, an agency exec right through to MD and worked a client for nearly 20 years\, serving on the AURA Council . Based on those experiences\, he saw the AURA Charter as a chance to get the industry to work more effectively together and volunteered to get involved. \n  \nRegister for this webinar here 
URL:https://theicg.co.uk/event/clientside-life-in-2025-closing-the-empathy-gap-to-work-well-together/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250313T110000
DTEND;TZID=Europe/London:20250313T120000
DTSTAMP:20260418T070050
CREATED:20250121T170755Z
LAST-MODIFIED:20250205T123623Z
UID:38286-1741863600-1741867200@theicg.co.uk
SUMMARY:In the right ballpark
DESCRIPTION:This webinar has been generously sponsored by Choice Language Services Ltd. Unlock the power of global insights with Choice Language Services. \n \nThis webinar will be run by ICG member Dan Young and  will focus on two things: \n– how to be brave telling stories with incomplete commercial data\n– how to engage a senior audience using a simple narrative arc \nCar buying journeys have become less linear. The Close Brothers insight team wanted to engage its Executive Committee in new routes to market and help them understand how to reach new customers in the future. The team worked with Shed Research to make estimates and assumptions when synthesising a huge number of sources. We used Brent Dyke’s narrative arc to keep Exco engaged with the bigger picture rather than getting bogged down in micro details. And this put us in a strong position to have meaningful strategic conversations and drive decision making. \nDan Young \n \nDan runs Shed Research. As far as he’s aware\, it’s the only customer insight agency focused solely on insight synthesis. Dan helps insight teams do more with their existing research – either synthesising their insight\, or training them to do it themselves. In 2020\, he was the proud winner of the MRS/ICG Independent Consultant award. \nwww.shedresearch.co.uk \nhttps://www.linkedin.com/in/dan-young-shed/ \nRegister for this webinar here\n(Note that this session WON’T be recorded to attend it if you don’t want to miss out).
URL:https://theicg.co.uk/event/in-the-right-ballpark/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250213T110000
DTEND;TZID=Europe/London:20250213T120000
DTSTAMP:20260418T070050
CREATED:20241211T111550Z
LAST-MODIFIED:20241212T104747Z
UID:37990-1739444400-1739448000@theicg.co.uk
SUMMARY:What are explainer videos and how can we use them to help activate insights?
DESCRIPTION:This webinar has been generously sponsored by Norstat \n \nFor researchers\, it’s tempting to think that the project finishes with the debrief. But for our clients\, the debrief is only the beginning. The hard work comes with getting the insights understood by the business and used to influence decision making. As a result\, clients are looking for new and exciting ways to activate their insights – often asking agency or independent partners for help. \nThere’s a growing realisation that video is part of the solution – quallies will recognise how the energy increases in the room when clients see some group or vox pop footage of real consumers. But to date\, that has been pretty much it for video content as part of the debrief – separate clips of qual research participants or\, at best\, a reel combining multiple respondents. \nOutside of the market research sector\, things are different. Explainer videos are everywhere – especially in journalism and marketing. For example\, the Netflix series ‘Explained’ by Vox\, or the short-form videos created by news outlets such as the BBC and The Guardian to help us understand complex news stories around politics\, science and more. \nIn this webinar\, the Explners team will explore the rise of the explainer video through some of our favourite examples\, deconstruct what makes explainers so powerful\, and share some case studies of how the market research sector can adopt the explainer video to help clients activate the research projects that they (and we) have put so much hard work and investment into. \nAfter attending this webinar you will: \n\nUnderstand the different types of explainers and how they differ from other video content\nBe able to spot the types of projects that would benefit from this type of video output\nKnow what to propose when a client or a brief says “we are interested in innovative ways of activating the output of this project.\n\nJudith Rose (formerly Staig): \n \nJudith has worked in research for more than 25 years\, initially agency side. For the last ten years she’s been a content consultant and insights storyteller\, writing copy and long-form content to help researchers bring insights to life and get them to land effectively with stakeholders. In 2023 she co-founded EXPLNERS a business that helps brands\, agencies and businesses activate insights using explainer videos. \nMark Whalley: \n \nMark is a food & drink strategist\, specialising in long-term category vision and innovation. A former Head of Food & Drink at GlobalData Consumer\, and Insight Controller at Greencore\, he understands how things work on both the agency- and client-side. Mark also excels in insight delivery and impact. A huge believer in the value of storytelling\, he runs presentation skills workshops and is a co-founder of EXPLNERS. \nDan Parker-Smith: \n \nDan is a specialist filmmaker with a research background who understands how to balance research project goals and high-quality\, video production storytelling. He was recently shortlisted for the MRS ICG Award thanks to his video work. Dan is a co-founder of EXPLNERS which fuses his experience in market research with his skills in film making. \nRegister for this session here\n \nEXPLNERS: Activate your insights
URL:https://theicg.co.uk/event/what-are-explainer-videos-and-how-can-we-use-them-to-help-activate-insights/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250130T110000
DTEND;TZID=Europe/London:20250130T120000
DTSTAMP:20260418T070050
CREATED:20241112T130538Z
LAST-MODIFIED:20241204T124718Z
UID:38009-1738234800-1738238400@theicg.co.uk
SUMMARY:Award for Independent Consultants 2024: Finalists Share Their Submissions
DESCRIPTION:This webinar has been generously sponsored by Norstat \n \n  \nCome and hear from our 4 Award Finalists from last year about their submissions. Hear more about how they approached their work\, the hurdles they overcame\, what worked well and less well\, and why they chose to enter the Award. \nA great opportunity to learn from other consultants and ask them questions. Also an opportunity to find out more about the Award for 2025. \nOur Finalists \n\n\nAWARD WINNER: Futuresight: Rob Waddington:\nExploring  experiences of communications services amongst consumers\, citizens and microbusinesses in the UK.  \n\n\n  \n\n\nFuturesight documented the experiences of these audiences in 3 ethnographic short films – from inner city estates to the wilds of the Shetland isles.  The films helped the Communications Consumer Panel (CCP) connect the individuals and communities they represent more directly with industry\, civil society and government\, resulting in the CCP having to do less to initiate policy change. \nhttps://www.linkedin.com/in/rob-waddington-2348b04/\n\nCitrine Research: Kate Turner and Julie Irwin:\nBreakthrough Research Rapidly Enhances Customer Experience\n \nCitrine Research undertook powerful\, in-depth research that went viral across Legal & General. The results were actioned at unprecedented speed delivering an immediate positive impact on customer outcomes\, as well as boosting the profile of the internal Legal & General insight team. \nKate Turner (CMRS) | LinkedIn  Julie Irwin (FMRS) | LinkedIn \n\nThe Word Is Out: Dan Parker-Smith:\nCustomer Closeness Videos \n  \nDan started working with Futures Housing Group (FHG) on a four-month customer closeness project\, bringing to life existing segments of customers living in FHG properties. The project evolved into a near 20 month deep dive into peoples’ lives delivering our insight using a selection of short-films. The outcome was transformative for FHG\, as the films got the emotion of living in social housing across\, leading to positive change for their customers. \nhttps://www.linkedin.com/in/danparkersmith/ \nWren Insight: Hannah Beech and Jude Terry:\nThe power of closeness-led insight to build influence in businesses\n  \nWren use interactive experiences\, events and customer story films to create big shifts in customer EQ\, giving Insight teams wider reach and greater influence to create change. Their projects help clients give insights a louder voice\, and have lead to greater investment in seasonal marketing and retail transformation at the John Lewis Partnership and changes to working culture at Penguin Random House.  \nhttps://www.linkedin.com/in/hannah-beech-9bb60752/  https://www.linkedin.com/in/jude-terry-b68b6914/\n\n  \nRegister for this webinar here 
URL:https://theicg.co.uk/event/award-for-independent-consultants-2024-finalists-share-their-submissions/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250109T110000
DTEND;TZID=Europe/London:20250109T120000
DTSTAMP:20260418T070050
CREATED:20241106T113504Z
LAST-MODIFIED:20241113T130248Z
UID:37985-1736420400-1736424000@theicg.co.uk
SUMMARY:Insights Ignite: Cultivating a Growth Mindset
DESCRIPTION:This webinar has been generously sponsored by Norstat \n \n  \nJoin ICG member Lara Meyer  in this webinar designed to kick-start your new year.  \n \nIn this session\, we’ll dive into the power of a “Growth Mindset” and why it’s a game-changer for both work and life! Lara will reveal simple\, actionable ways to nurture your growth mindset while uncovering those sneaky traps that can pull you back into a fixed mindset (without you even realising!). Get ready for inspiring case studies and real-world examples that will spark fresh ideas and show you exactly how to apply this mindset shift to supercharge your success. \nWhy you should attend:   \nIf you’ve ever found yourself stuck in a loop of ‘I can’t’ or ‘I’m just not good at this\,’ then it’s time to break free! Join this session to discover how you can transform obstacles into opportunities for learning and growth. It’s not magic – it’s science! \nLara Meyer \nLara is a researcher turned coach for leaders in the insights industry\, helping them and their teams find the sweet spot between high performance and happiness. She offers 1:1 and team coaching\, training and motivational talks to support positive wellbeing. \nhttps://www.linkedin.com/in/lara-biddiscombe-meyer/ \nRegister for this session here \n  \n 
URL:https://theicg.co.uk/event/insights-ignite-cultivating-a-growth-mindset/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241128T110000
DTEND;TZID=Europe/London:20241128T120000
DTSTAMP:20260418T070050
CREATED:20241029T090038Z
LAST-MODIFIED:20241113T130123Z
UID:37926-1732791600-1732795200@theicg.co.uk
SUMMARY:Default Mode Network – the brain’s house of habit – what every researcher ought to know
DESCRIPTION:This webinar has been generously sponsored by Norstat \n \n  \nWhilst we’ve all been having our head turned by the latest in AI\, we should be paying attention to neuroscience too. \nKath Rhodes from Qual Street will take you through her understanding of the ‘DMN’ and make the case that knowing about the DMN is foundational qualitative insight.  You’ll learn what the DMN is\, and how it’s important to our qualitative understanding of ‘what’s going on’. \nBonus offer – it’s pretty useful to know/ recognise the DMN in ‘real life’ too… \nKath Rhodes \n \nKath describes herself as a qualitative enthusiast and runs Qual Street.  She loves to dip her toe into the latest learnings on neuroscience\, psychology and social science – using them to evolve and improve qualitative methods and approaches. \nhttps://www.linkedin.com/in/qualstreet/ \nwww.qual-street.co.uk \nRegister for this webinar here 
URL:https://theicg.co.uk/event/default-mode-network-the-brains-house-of-habit-what-every-researcher-ought-to-know/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241031T110000
DTEND;TZID=Europe/London:20241031T120000
DTSTAMP:20260418T070050
CREATED:20241001T111215Z
LAST-MODIFIED:20241030T135443Z
UID:37866-1730372400-1730376000@theicg.co.uk
SUMMARY:Taking it apart\, putting it back together: A brief introduction to semiotics and cultural research
DESCRIPTION:This webinar has been generously sponsored by Indeemo \n  \n  \nThe webinar will introduce and expand on semiotic analysis and cultural research techniques\, and how they’re used in commercial research contexts – drawing on Canopy’s recent look at some of the changing cultural meanings of ownership in UK and US markets to illustrate what these methods look like in practice. \nWhy should you attend? \nYou’ll gain a clear introductory grounding in what semiotic analysis and cultural research look like in practice\, why they’re valuable for clients… and how you can incorporate them into your own research projects. \nNatalie Edwards  \n \nNat Edwards is the co-founder and Managing Director of semiotics and cultural research consultancy Canopy Insight\, where she works with clients to develop culturally meaningful and commercially viable product designs\, innovations\, market strategies and communications. She has a PhD in media\, politics and cultural studies\, and an enduring interest in the construction and evolution of meaning in cultures. She is also an ICG member. \nLINKED – https://www.linkedin.com/in/natalie-edwards-106a8337/ \nWEBSITE – https://canopyinsight.com/ \nRegister for this webinar here
URL:https://theicg.co.uk/event/taking-it-apart-putting-it-back-together-a-brief-introduction-to-semiotics-and-cultural-research/
CATEGORIES:ICG Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241003T110000
DTEND;TZID=Europe/London:20241003T120000
DTSTAMP:20260418T070050
CREATED:20240925T193638Z
LAST-MODIFIED:20240925T193753Z
UID:37850-1727953200-1727956800@theicg.co.uk
SUMMARY:Colour of Research and the Importance of Representation in Research
DESCRIPTION:This webinar is generously sponsored by Yonder Data Solutions who are a trusted fieldwork and data collection company offering numerous services such as UK/International online data collection\, advanced analytics\, CATI\, dashboards and visualisation\, AI technology and omnibus services \n \nCome and hear from Daniel Singham (Yonder Data Solutions) and ICG member Sonal Malkan\, about: \n\nWho and what Colour of Research (CORe) is\nHow CORe supports the industry and inclusive research.\n\nA bit about CORe \n \nCORe advocates for the inclusion of ethnic professionals in the market research industry. We aim to provide guidance and encouragement while forging meaningful connections to enable growth and development. \nDaniel Singham \n \nDaniel is the Commercial Director at Yonder Data Solutions\, on the steering committee for CORe\, and represents CORe on the MRS EDI Council. Daniel has been in the industry for 19 years and his specialism is in all things quant. \nSonal Malkan \n \nSonal is a qualitative researcher and behavioural science consultant with experience across private\, public and third sectors. She’s passionate about using research to make a difference to groups considered to be marginalised in society. \nFurther info \n\nCORe: https://www.colourofresearch.org/\nYDS: https://yonderdatasolutions.com/\nDaniel LinkedIn: https://www.linkedin.com/in/daniel-singham-2288346/\nTwitter: @DanielSingham\n\nRegister for this webinar here 
URL:https://theicg.co.uk/event/colour-of-research-and-the-importance-of-representation-in-research/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/08/Webinar-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240918T110000
DTEND;TZID=Europe/London:20240918T120000
DTSTAMP:20260418T070050
CREATED:20240821T194156Z
LAST-MODIFIED:20240821T195326Z
UID:37749-1726657200-1726660800@theicg.co.uk
SUMMARY:WEBINAR: The impact of gambling in everyday life on children and young people
DESCRIPTION:Join Nicki Karet (Sherbert Research) and Hanna Chalmers (CultureStudio) as they talk about their interesting study for GambleAware. \nBack in 2023 Sherbert and CultureStudio were commissioned by GambleAware to explore the perception of gambling among Children and Young People and to look at how this is different from adult perceptions – looking at the ‘grey areas’ in gambling/gaming and the impact on their perception and attitudes towards gambling. It was a fascinating study with a report being published earlier this year… we will take you through the main headlines and discuss some of the most interesting findings. \nSo\, if you are interested in finding out what CYP know\, think and feel about gambling come along and join us! \nNicki Karet \n \nNicki is the Managing Director and founder of Sherbert Research\, an agency she established in 2003. With over 25 years of experience\, Nicki has spent her career focusing on understanding and engaging with children and young people and those within their worlds. Her work covers a wide range of topics from media\, sports\, and mental health to the effectiveness of ad campaigns and new product launches/development in both the UK and internationally. \nHanna Chalmers \n \nHanna is a cultural expert\, a skilled and instinctive strategic researcher with endless enthusiasm and curiosity to make sense of what is an increasingly complex world. At CultureStudio\, he combines both extensive commercial acumen with an enduring interest in culture and society. Hanna spent the first half of her working life at two of the world’s most powerful and influential cultural organisations\, BBC and Universal Music. After some time abroad she returned to London moving agency side working first as a global insight director at a media agency before joining Ipsos Mori as a senior director in media and tech. In 2020 she took all this experience and learning to bring together a unique offer – always thinking culture first to help organisations\, businesses\, brands and charities\, harness people understanding to do things better. \n  \n \nRegister your place here 
URL:https://theicg.co.uk/event/webinar-the-impact-of-gambling-in-everyday-life-on-children-and-young-people/
CATEGORIES:ICG Webinar
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DTSTART;TZID=Europe/London:20240724T110000
DTEND;TZID=Europe/London:20240724T120000
DTSTAMP:20260418T070050
CREATED:20240626T145954Z
LAST-MODIFIED:20240703T131116Z
UID:37612-1721818800-1721822400@theicg.co.uk
SUMMARY:Understanding ESOMAR UK and how it can help you
DESCRIPTION:This webinar has been generously sponsored by Opinion Hub \n \n  \nWe welcome ESOMAR UK rep\, Lucy Davison\, to talk about how ESOMAR can really help UK-based consultants. \nSpecifically\, the webinar will cover; \n\nAn over-arching view of what ESOMAR does and its purpose\nUK specific activities and why they’re beneficial for micro businesses\nHow insight consultancies in the UK members can get involved\nMore about a deal that ESOMAR UK have agreed to apply to ICG members.\n\nLucy Davison \n \nLucy Davison FMRS is a strategy and communication expert with over 30 years’ experience. She founded Keen as Mustard Marketing in 2006 to provide communications for clients in data\, research and insight. Working with insight teams from global companies such as Adobe\, Bic\, JPMC\, and Purina Mustard gets long-term impact for their work\, while also helping agencies like Hotspex and InsightsNow raise awareness. With a background in both journalism and design\, Lucy started out in insights in 2000 as global marketing director of Research International\, working in over 55 countries. She is an award-winning writer and presenter and a sought-after keynote speaker. \nREGISTER FOR THIS WEBINAR HERE\nESOMAR UK invite you all to their summer party\, 9 July:  https://esomar.org/events/esomar-uk-summer-event-2024 \n 
URL:https://theicg.co.uk/event/understanding-esomar-uk-and-how-it-can-help-you/
CATEGORIES:ICG Webinar
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DTSTART;TZID=Europe/London:20240716T110000
DTEND;TZID=Europe/London:20240716T120000
DTSTAMP:20260418T070050
CREATED:20240703T101331Z
LAST-MODIFIED:20240703T101331Z
UID:37631-1721127600-1721131200@theicg.co.uk
SUMMARY:Survive and Thrive: Motivation Hacks for Independent Researchers
DESCRIPTION:This webinar is generously sponsored by Indeemo \n \nIn this webinar\, we welcome ICG members Steph Holland (Hush Research and Strategy) and Joe Bonnell (Open Questions) who’ll share 1st hand experiences of what they have done to stay motivated\, upskill and generate new work when the going gets tough. This includes talking about tangible examples of how they brought together teams of experts from within and outside the ICG to deliver proprietary research to build expertise and open new doors. \nWhy you should attend this webinar \nIf you’re dealing with the ups and downs of research\, have some spare time to fill\, or just need a boost of inspiration\, this is the place for you. Steph and Joe will share ways to stay optimistic\, find new opportunities\, and keep your research game strong. You’ll walk away with fresh ideas and new ways to connect with other ICG members who get what it’s like to navigate these difficult times. \nThere’ll be an opportunity during the webinar to share experiences so that everyone can learn from each other. A great way to meet fellow members at the same time. \nSteph Holland \n \nSteph spent the 1st part of her career leading sales\, marketing and insight teams in Mars\, Pepsi and GSK before taking the family to Hong Kong where she kick started her entrepreneurial journey. Now a seasoned researcher and brand strategist\, she heads HUSH research and strategy. This was established to bring together global experts\, ensuring clients receive unparalleled service without compromise. \nJoe Bonnell \n \nJoe is an Ethnographer and Qualitative Researcher\,  Visual Anthropologist and  Documentary Photographer and Filmmaker. \nHe designs and conducts context-rich and person-centred qualitative research in the UK and internationally. His approach is characterised by collaboration\, curiosity\, empathy and in-depth analysis. \nRegister for this session here \n 
URL:https://theicg.co.uk/event/survive-and-thrive-motivation-hacks-for-independent-researchers/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240704T110000
DTEND;TZID=Europe/London:20240704T120000
DTSTAMP:20260418T070050
CREATED:20240606T090532Z
LAST-MODIFIED:20240703T105438Z
UID:37504-1720090800-1720094400@theicg.co.uk
SUMMARY:Everything you wanted to know about Marketing (but were afraid to ask). A Q&A with two Marketeers (who are not afraid to answer)
DESCRIPTION:This webinar has been generously sponsored by Teneo Translations \nTeneo Presentation – The ICG July 2024 \n \nJoin this Q&A style webinar with marketers Chantal Cornelius (Appletree Marketing) and Paul Griffiths (Client Advocates) and ask them any marketing-related questions you may have\, such as; \n\nI know what I should be doing but I just can’t seem to do it; why?\nWhat’s the best way to promote my business? Phone\, email or social media?\nWhat can I do to make my business stand out?\nI don’t know where I should be marketing and to whom?\nIs marketing really all it’s cracked up to be; isn’t word of mouth more important?\nI don’t know how to differentiate myself….\n\nChantal and Paul are no strangers to the ICG. Both have presented individually to our members several times. \nThis time\, we bring you both of them together for their combined expertise. \nChantal Cornelius \n \nChantal Cornelius left the corporate world in 2000 to set up Appletree Marketing. It was the second best decision she’s ever made. \nSince then\, she’s filled her time helping hundreds of coaches\, consultants and trainers to grow their businesses. Her marketing advice is bossy\, practical and down to earth. She’s written two books and her third one might even ready\, by the time you read this! \nNow she spends her time showing her clients what marketing to do\, simplifying how they promote their businesses. She is straight talking and will give her honest opinion to any question she’s asked. \nPaul Griffiths\, Client Advocates \n \nPaul helps owners of Market Research and Insight Agencies to grow revenues by implementing proven growth strategies. \nFor more than 20 years he’s helped grow research and insight agencies. In that time he’s sold research projects\, managed clients and spoken to many Heads of Insight. He understands the challenges of growing a research business while also being a practitioner within it. \nPaul knows what great client growth strategies look like and how to implement them in a way that is both effective and efficient. He’s seen what works\, what doesn’t\, and how to engage with your clients and market to win work. He can help you grow your research business more effectively and more quickly. \n  \nRegister for this session here\n  \n 
URL:https://theicg.co.uk/event/everything-you-wanted-to-know-about-marketing-but-were-afraid-to-ask-a-qa-with-two-marketeers/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240627T110000
DTEND;TZID=Europe/London:20240627T120000
DTSTAMP:20260418T070050
CREATED:20240610T110039Z
LAST-MODIFIED:20240617T095528Z
UID:37521-1719486000-1719489600@theicg.co.uk
SUMMARY:AURA's Working Well Together Charter: What Is It And How Does It Impact Independent Consultancies?
DESCRIPTION:AURA launched its Working Well Together Charter at Quirks London on the 8th May 2024.\n\nThe Charter is founded on the  belief that the way clients and research agencies work together can make a\nreal difference to people’s confidence and well-being. AURA members who sign up to the AURA Working Well Together Charter have committed to a set of standards they will live up to when you work with them. \nAURA Working Well Together Charter May 2024 \nThis webinar will shed more light on what the Charter is and how this will be impact on independent consultants. \nIt will be led by AURA representative Ruth Hinton and ICG member Nick Bonney\, who was instrumental in its design. \nRuth Hinton \n \nWith a career in client-side consumer insight spanning over 20 years at a variety of major retail and hospitality brands\, and a background in psychology\, Ruth Hinton specialises in understanding the people behind the numbers and collaborating with colleagues to drive improvements for customers. \nRuth is currently Group Head of Customer Experience at Vue International\, and also Chair of AURA\, the UK’s biggest community exclusively for client-side researchers – providing content\, events and peer-to-peer support\, to inspire insight and drive impact within organisations. \nRegister for this session here \n 
URL:https://theicg.co.uk/event/auras-working-well-together-charter-what-it-is-and-how-it-impacts-independent-consultancies/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240620T110000
DTEND;TZID=Europe/London:20240620T120000
DTSTAMP:20260418T070050
CREATED:20240610T103108Z
LAST-MODIFIED:20240610T103747Z
UID:37511-1718881200-1718884800@theicg.co.uk
SUMMARY:How bad are focus groups? Carbon Literacy for Researchers
DESCRIPTION:The webinar acts as a bitesize introduction to the full one-day training\, Carbon Literacy for the Insights Sector\, accredited by the Carbon Literacy Project and starts to answer these questions: \n\nWhat is carbon literacy?\nWhat does a tonne of carbon look like and what does it mean?\nHow bad are focus groups? (Clue: Not necessarily that bad)\nWhat about the insights sector – how is it doing?\nWhat steps should we take to reduce our own and our sector emissions?\nWhat types of steps have others taken?\nHow can we maximise our own and our organisations’ impact?\nHow can I become certified Carbon Literate?\n\nWhy people should attend \nKnowing what actions to take that will really reduce our emissions\, as individuals\, communities and organisations is complex and challenging and can often leave us either paralysed\, or potentially making less helpful decisions. \nOur role as insight professionals arguably gives us even greater responsibility\, as we advise client organisations in our project work. \nBy becoming Carbon Literate – learning where we have the most impact and what we can do to reduce it – we can start to get our own houses in order and be in a strong position to advise clients\, with a clearer understanding of the relative impact of our activities\, to make the greatest impact in reaching Net Zero. \nJenny Kedros\, Independent researcher (and ICG member) and climate educator\, Kedros Consulting Ltd. \nLinkedIn www.linkedin.com/in/jenny-kedros \nhttps://theicg.co.uk/member/jennykedros-consulting-co-uk/ \n  \n \nJenny is an independent research consultant and climate educator with specialisms in education and sustainability. As Shift Insight’s Research and Insights Director till 2023\, Jenny led on education research as well as developing sustainability as a core specialism. She works with agencies and clients on education and sustainability research projects\, and continues to create new\, and learn existing\, climate education courses and workshops. \nJenny completed The Oxford Climate Emergency Programme with the University of Oxford (Saïd Business School and The Smith Institute of Enterprise and Environment) in 2021 and was certified Carbon Literate after attending the Carbon Literacy for Interested Organisations course in 2022. Her organisational pledge was to create a sector specific Carbon Literacy course\, which was developed with her team at Shift with support from the Insights Climate Collective. The full training was accredited by the Carbon Literacy Project in May 2023 and has been delivered in-house in agencies and via the MRS. \nThe current average carbon footprint of a UK citizen is 12.7 tonnes CO2e. At the time of writing in June 2024 the Carbon Literacy Project estimated the amount of carbon saved by delegates’ pledged actions across the whole project to be at least 348\,000 tonnes of CO2e. \nRegister for this webinar here 
URL:https://theicg.co.uk/event/how-bad-are-focus-groups-carbon-literacy-for-researchers/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240606T110000
DTEND;TZID=Europe/London:20240606T120000
DTSTAMP:20260418T070050
CREATED:20240522T145525Z
LAST-MODIFIED:20240522T145525Z
UID:37447-1717671600-1717675200@theicg.co.uk
SUMMARY:Five Big AI Trends for Researchers and Insight Professionals
DESCRIPTION:This webinar has been generously sponsored by Qualzy \n \nJoin Mike Stevens\, Founder of Insight Platforms and What Next Strategy & Planning\, as well as an ICG member\, where he’ll talk about developments in AI that will have s big impact on researchers going forward: \n\nsynthetic data\nAI agents\nmultimodal assistants\nempathetic language models\nasynchronous video\n\nMike Stevens \nMike is the founder of Insight Platforms\, the leading online directory\, learning and events site for modern research and insights. \nHe is also a leading consultant\, advisor and writer at the intersection of technology\, research and analytics. \nHe has over 25 years’ experience in insight\, software and consulting firms including Vision Critical\, where he led the EMEA region; and Kantar\, where he managed regional business units and global accounts. \nHis consultancy\, What Next Strategy & Planning\, helps client teams\, agencies and tech firms to develop skills\, adopt technology and implement process change. \n \nhttps://www.linkedin.com/in/mjbstevens/ \nRegister for this webinar here 
URL:https://theicg.co.uk/event/five-big-ai-trends-for-researchers-and-insight-professionals/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240530T110000
DTEND;TZID=Europe/London:20240530T120000
DTSTAMP:20260418T070050
CREATED:20240430T113939Z
LAST-MODIFIED:20240529T160033Z
UID:37370-1717066800-1717070400@theicg.co.uk
SUMMARY:Webinar: Mushrooms have a branding issue
DESCRIPTION:This webinar has been generously sponsored by Indeemo \n \n  \nMushrooms are having a moment. But as the functional shroom category booms (think mushroom coffees\, teas\, powders\, supplements\, chocolates\, blends and super blends)\, what does it mean to a myco-curious audience who still associate mushrooms with grilled cheese or magic (the illegal kind)? \nIn this session\, ICG member Jess Jorgensen (Cultural Strategist and Mycophile)\, with Kim Townend (Social listening-fuelled Cultural and Social Strategist) unpack the order and chaos of functional mushrooms\, and how brands can avoid shroom boom… to bust. \nWhy attend? \n\nSubstantial global interest and investment in this fast-growing category (projected $136bn market value by 2032)\nBig brand interest in capitalising on mushrooms (e.g. in health & wellness\, food\, pet food\, beverages\, apparel\, retail\, cannabis\, beauty)\nNiche category exploding into mainstream; learnings can be applied across similar categories\nMushrooms are fun!\n\nMore about Jess here \nMore about Kim here \nRegister for this webinar here
URL:https://theicg.co.uk/event/webinar-mushrooms-have-a-branding-issue/
CATEGORIES:ICG Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240516T110000
DTEND;TZID=Europe/London:20240516T120000
DTSTAMP:20260418T070050
CREATED:20240403T114447Z
LAST-MODIFIED:20240409T122636Z
UID:37271-1715857200-1715860800@theicg.co.uk
SUMMARY:What will 2034 look like?
DESCRIPTION:This webinar will be presented by ICG member Preriit Souda\, Director: Data Science & Strategic Insights\, PSA Consultants\, and was originally presented at the EPHMRA Conference 2024. \n \nThis presentation will start with a question for the audience: What do you think 2034 will look like? Then after this we will move on to address what the future might look like 10 years from now. \nPreriit will talk about how society might evolve\, how work might evolve\, and how consumer behaviors might change. Then\, the paper will focus on the possible future of market research/insight – what might happen and where the industry might evolve. What might be the possible strengths and possible weaknesses? \nFinally\, there will be a discussion on the skills that will be needed and what we can do today to be ready for tomorrow and to succeed in what the coming 10 years might bring. \nPreriit Souda \nFor the last 15 years\, Preriit has helped organizations answer different strategic questions by unraveling explicit and implicit human expression through the mining of social and digital data alongside other data sources like Consumer surveys\, IoT (Internet of Things) data\, CRM data\, Mobile behavioral data\, Weather data\, Locational data\, etc. Works with structured and unstructured data analytics\, data mining-machine learning\, natural language & image processing\, etc. Have consulted clients from a range of sectors including CPG/FMCG\, Finance\, Travel\, Telecom\, Public Sector\, across different geographies like UK\, US\, China\, India\, Continental Europe\, Asia Pacific\, Oceania\, Middle East\, North Africa. \n \n Register for this webinar here
URL:https://theicg.co.uk/event/what-will-2034-look-like/
CATEGORIES:ICG Webinar
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