BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//The ICG - ECPv6.3.3.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:The ICG
X-ORIGINAL-URL:https://theicg.co.uk
X-WR-CALDESC:Events for The ICG
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20230326T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20231029T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20240331T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20241027T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20251026T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250501T110000
DTEND;TZID=Europe/London:20250501T110000
DTSTAMP:20260419T071550
CREATED:20250402T105236Z
LAST-MODIFIED:20250407T101741Z
UID:38483-1746097200-1746097200@theicg.co.uk
SUMMARY:Reframing the role of automation in data storytelling
DESCRIPTION:This webinar has been generously sponsored by YouScan\, social media listening with visual insights. Lunch&Learn from YouScan recording available here . \n  \n  \nWhen we think about automation in quant reporting\, we often picture it handling repeatable reports—trackers\, multi-market studies\, and templated solutions. But automation has evolved. Increasingly\, it’s being introduced much earlier in the research workflow\, not just as a reporting tool\, but as a way to explore data\, uncover insights\, and shape narratives more efficiently. \nJoin us to discover how automation can enhance—not replace—your research expertise\, and how you can integrate it into your workflow beyond templated outputs. \nThis session is led by Adam Baker\, who brings nearly 15 years of Market Research experience and now leads Customer Success at Indico Labs\, helps research agency leaders and consultants significantly reduce the time they spend on manual report automation\, combining a “done with you” approach to reporting efficiency with self-service reporting software. Adam has a deep understanding of researchers’ needs and is driven to solve the toughest operational challenges. \n \nIncludes a special offer for ICG members. \nIndico Labs \nOffer for ICG members \nRegister for this session here 
URL:https://theicg.co.uk/event/reframing-the-role-of-automation-in-data-storytelling/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2025/04/Adam-Baker-Indico-Labs.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250403T110000
DTEND;TZID=Europe/London:20250403T120000
DTSTAMP:20260419T071550
CREATED:20250120T115042Z
LAST-MODIFIED:20250402T104202Z
UID:38269-1743678000-1743681600@theicg.co.uk
SUMMARY:Clientside life in 2025: closing the empathy gap to work well together
DESCRIPTION:This webinar has been generously sponsored by Field Sauce \n \n  \nConsultation by AURA with insight clients\, agencies and micro-businesses identified that lack of understanding for each others’ challenges can cause unnecessary pressure\, waste and stress in research and insight work.  Both clients and agencies referenced the ‘us and them’ culture as a barrier: partners on the supply-side don’t always have sight of clientside pressures; and clients often under estimate the impact on their research partners when projects change. \nFollowing our webinar last year to introduce AURA’s Working Well Together campaign\, AURA is returning to this topic\, and this time focusing on understanding more about clientside life in 2025.  Armed with this additional context\, ICG members will be better placed to develop great relationships and collaborative approaches that truly support their clients. \nClients from AURA (the UK’s biggest community exclusively for clientside researchers) will share their experiences\, plus the findings of a recent survey with AURA members – which can also give clues for when clients will or won’t be more open to working with independents; and ICG members will have the opportunity to ask questions or make suggestions.  This discussion will feed into the Working Well Together Team\, who continue to develop resources and content to support this campaign. \nOur Speakers \nRuth Hinton – Group Head of Customer Experience & Insight \n \nWith a career in client-side consumer insight spanning over 20 years at a variety of major retail and hospitality brands\, and a background in psychology\, Ruth Hinton specialises in understanding the people behind the numbers and collaborating with colleagues to drive improvements for customers. \nRuth is currently Group Head of Customer Experience at Vue International\, and also Chair of AURA\, the UK’s biggest community exclusively for client-side researchers – providing content\, events and peer-to-peer support\, to inspire insight and drive impact within organisations. \nNick Bonney – Deep Blue Thinking (and ICG member). \n \nNick has been a member of the ICG since 2018 when he set up Deep Blue Thinking. As many of us can probably relate to\, Nick has seen the research industry from many different angles. He has had roles as an interviewer\, a field manager\, an agency exec right through to MD and worked a client for nearly 20 years\, serving on the AURA Council . Based on those experiences\, he saw the AURA Charter as a chance to get the industry to work more effectively together and volunteered to get involved. \n  \nRegister for this webinar here 
URL:https://theicg.co.uk/event/clientside-life-in-2025-closing-the-empathy-gap-to-work-well-together/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/06/AURA-logo.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250313T110000
DTEND;TZID=Europe/London:20250313T120000
DTSTAMP:20260419T071550
CREATED:20250121T170755Z
LAST-MODIFIED:20250205T123623Z
UID:38286-1741863600-1741867200@theicg.co.uk
SUMMARY:In the right ballpark
DESCRIPTION:This webinar has been generously sponsored by Choice Language Services Ltd. Unlock the power of global insights with Choice Language Services. \n \nThis webinar will be run by ICG member Dan Young and  will focus on two things: \n– how to be brave telling stories with incomplete commercial data\n– how to engage a senior audience using a simple narrative arc \nCar buying journeys have become less linear. The Close Brothers insight team wanted to engage its Executive Committee in new routes to market and help them understand how to reach new customers in the future. The team worked with Shed Research to make estimates and assumptions when synthesising a huge number of sources. We used Brent Dyke’s narrative arc to keep Exco engaged with the bigger picture rather than getting bogged down in micro details. And this put us in a strong position to have meaningful strategic conversations and drive decision making. \nDan Young \n \nDan runs Shed Research. As far as he’s aware\, it’s the only customer insight agency focused solely on insight synthesis. Dan helps insight teams do more with their existing research – either synthesising their insight\, or training them to do it themselves. In 2020\, he was the proud winner of the MRS/ICG Independent Consultant award. \nwww.shedresearch.co.uk \nhttps://www.linkedin.com/in/dan-young-shed/ \nRegister for this webinar here\n(Note that this session WON’T be recorded to attend it if you don’t want to miss out).
URL:https://theicg.co.uk/event/in-the-right-ballpark/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/08/Webinar-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250213T110000
DTEND;TZID=Europe/London:20250213T120000
DTSTAMP:20260419T071550
CREATED:20241211T111550Z
LAST-MODIFIED:20241212T104747Z
UID:37990-1739444400-1739448000@theicg.co.uk
SUMMARY:What are explainer videos and how can we use them to help activate insights?
DESCRIPTION:This webinar has been generously sponsored by Norstat \n \nFor researchers\, it’s tempting to think that the project finishes with the debrief. But for our clients\, the debrief is only the beginning. The hard work comes with getting the insights understood by the business and used to influence decision making. As a result\, clients are looking for new and exciting ways to activate their insights – often asking agency or independent partners for help. \nThere’s a growing realisation that video is part of the solution – quallies will recognise how the energy increases in the room when clients see some group or vox pop footage of real consumers. But to date\, that has been pretty much it for video content as part of the debrief – separate clips of qual research participants or\, at best\, a reel combining multiple respondents. \nOutside of the market research sector\, things are different. Explainer videos are everywhere – especially in journalism and marketing. For example\, the Netflix series ‘Explained’ by Vox\, or the short-form videos created by news outlets such as the BBC and The Guardian to help us understand complex news stories around politics\, science and more. \nIn this webinar\, the Explners team will explore the rise of the explainer video through some of our favourite examples\, deconstruct what makes explainers so powerful\, and share some case studies of how the market research sector can adopt the explainer video to help clients activate the research projects that they (and we) have put so much hard work and investment into. \nAfter attending this webinar you will: \n\nUnderstand the different types of explainers and how they differ from other video content\nBe able to spot the types of projects that would benefit from this type of video output\nKnow what to propose when a client or a brief says “we are interested in innovative ways of activating the output of this project.\n\nJudith Rose (formerly Staig): \n \nJudith has worked in research for more than 25 years\, initially agency side. For the last ten years she’s been a content consultant and insights storyteller\, writing copy and long-form content to help researchers bring insights to life and get them to land effectively with stakeholders. In 2023 she co-founded EXPLNERS a business that helps brands\, agencies and businesses activate insights using explainer videos. \nMark Whalley: \n \nMark is a food & drink strategist\, specialising in long-term category vision and innovation. A former Head of Food & Drink at GlobalData Consumer\, and Insight Controller at Greencore\, he understands how things work on both the agency- and client-side. Mark also excels in insight delivery and impact. A huge believer in the value of storytelling\, he runs presentation skills workshops and is a co-founder of EXPLNERS. \nDan Parker-Smith: \n \nDan is a specialist filmmaker with a research background who understands how to balance research project goals and high-quality\, video production storytelling. He was recently shortlisted for the MRS ICG Award thanks to his video work. Dan is a co-founder of EXPLNERS which fuses his experience in market research with his skills in film making. \nRegister for this session here\n \nEXPLNERS: Activate your insights
URL:https://theicg.co.uk/event/what-are-explainer-videos-and-how-can-we-use-them-to-help-activate-insights/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/08/Webinar-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250130T110000
DTEND;TZID=Europe/London:20250130T120000
DTSTAMP:20260419T071550
CREATED:20241112T130538Z
LAST-MODIFIED:20241204T124718Z
UID:38009-1738234800-1738238400@theicg.co.uk
SUMMARY:Award for Independent Consultants 2024: Finalists Share Their Submissions
DESCRIPTION:This webinar has been generously sponsored by Norstat \n \n  \nCome and hear from our 4 Award Finalists from last year about their submissions. Hear more about how they approached their work\, the hurdles they overcame\, what worked well and less well\, and why they chose to enter the Award. \nA great opportunity to learn from other consultants and ask them questions. Also an opportunity to find out more about the Award for 2025. \nOur Finalists \n\n\nAWARD WINNER: Futuresight: Rob Waddington:\nExploring  experiences of communications services amongst consumers\, citizens and microbusinesses in the UK.  \n\n\n  \n\n\nFuturesight documented the experiences of these audiences in 3 ethnographic short films – from inner city estates to the wilds of the Shetland isles.  The films helped the Communications Consumer Panel (CCP) connect the individuals and communities they represent more directly with industry\, civil society and government\, resulting in the CCP having to do less to initiate policy change. \nhttps://www.linkedin.com/in/rob-waddington-2348b04/\n\nCitrine Research: Kate Turner and Julie Irwin:\nBreakthrough Research Rapidly Enhances Customer Experience\n \nCitrine Research undertook powerful\, in-depth research that went viral across Legal & General. The results were actioned at unprecedented speed delivering an immediate positive impact on customer outcomes\, as well as boosting the profile of the internal Legal & General insight team. \nKate Turner (CMRS) | LinkedIn  Julie Irwin (FMRS) | LinkedIn \n\nThe Word Is Out: Dan Parker-Smith:\nCustomer Closeness Videos \n  \nDan started working with Futures Housing Group (FHG) on a four-month customer closeness project\, bringing to life existing segments of customers living in FHG properties. The project evolved into a near 20 month deep dive into peoples’ lives delivering our insight using a selection of short-films. The outcome was transformative for FHG\, as the films got the emotion of living in social housing across\, leading to positive change for their customers. \nhttps://www.linkedin.com/in/danparkersmith/ \nWren Insight: Hannah Beech and Jude Terry:\nThe power of closeness-led insight to build influence in businesses\n  \nWren use interactive experiences\, events and customer story films to create big shifts in customer EQ\, giving Insight teams wider reach and greater influence to create change. Their projects help clients give insights a louder voice\, and have lead to greater investment in seasonal marketing and retail transformation at the John Lewis Partnership and changes to working culture at Penguin Random House.  \nhttps://www.linkedin.com/in/hannah-beech-9bb60752/  https://www.linkedin.com/in/jude-terry-b68b6914/\n\n  \nRegister for this webinar here 
URL:https://theicg.co.uk/event/award-for-independent-consultants-2024-finalists-share-their-submissions/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2024/11/Our-Finalists-2024-collage-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250109T110000
DTEND;TZID=Europe/London:20250109T120000
DTSTAMP:20260419T071550
CREATED:20241106T113504Z
LAST-MODIFIED:20241113T130248Z
UID:37985-1736420400-1736424000@theicg.co.uk
SUMMARY:Insights Ignite: Cultivating a Growth Mindset
DESCRIPTION:This webinar has been generously sponsored by Norstat \n \n  \nJoin ICG member Lara Meyer  in this webinar designed to kick-start your new year.  \n \nIn this session\, we’ll dive into the power of a “Growth Mindset” and why it’s a game-changer for both work and life! Lara will reveal simple\, actionable ways to nurture your growth mindset while uncovering those sneaky traps that can pull you back into a fixed mindset (without you even realising!). Get ready for inspiring case studies and real-world examples that will spark fresh ideas and show you exactly how to apply this mindset shift to supercharge your success. \nWhy you should attend:   \nIf you’ve ever found yourself stuck in a loop of ‘I can’t’ or ‘I’m just not good at this\,’ then it’s time to break free! Join this session to discover how you can transform obstacles into opportunities for learning and growth. It’s not magic – it’s science! \nLara Meyer \nLara is a researcher turned coach for leaders in the insights industry\, helping them and their teams find the sweet spot between high performance and happiness. She offers 1:1 and team coaching\, training and motivational talks to support positive wellbeing. \nhttps://www.linkedin.com/in/lara-biddiscombe-meyer/ \nRegister for this session here \n  \n 
URL:https://theicg.co.uk/event/insights-ignite-cultivating-a-growth-mindset/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/08/Webinar-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241128T110000
DTEND;TZID=Europe/London:20241128T120000
DTSTAMP:20260419T071550
CREATED:20241029T090038Z
LAST-MODIFIED:20241113T130123Z
UID:37926-1732791600-1732795200@theicg.co.uk
SUMMARY:Default Mode Network – the brain’s house of habit – what every researcher ought to know
DESCRIPTION:This webinar has been generously sponsored by Norstat \n \n  \nWhilst we’ve all been having our head turned by the latest in AI\, we should be paying attention to neuroscience too. \nKath Rhodes from Qual Street will take you through her understanding of the ‘DMN’ and make the case that knowing about the DMN is foundational qualitative insight.  You’ll learn what the DMN is\, and how it’s important to our qualitative understanding of ‘what’s going on’. \nBonus offer – it’s pretty useful to know/ recognise the DMN in ‘real life’ too… \nKath Rhodes \n \nKath describes herself as a qualitative enthusiast and runs Qual Street.  She loves to dip her toe into the latest learnings on neuroscience\, psychology and social science – using them to evolve and improve qualitative methods and approaches. \nhttps://www.linkedin.com/in/qualstreet/ \nwww.qual-street.co.uk \nRegister for this webinar here 
URL:https://theicg.co.uk/event/default-mode-network-the-brains-house-of-habit-what-every-researcher-ought-to-know/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/08/Webinar-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241031T110000
DTEND;TZID=Europe/London:20241031T120000
DTSTAMP:20260419T071550
CREATED:20241001T111215Z
LAST-MODIFIED:20241030T135443Z
UID:37866-1730372400-1730376000@theicg.co.uk
SUMMARY:Taking it apart\, putting it back together: A brief introduction to semiotics and cultural research
DESCRIPTION:This webinar has been generously sponsored by Indeemo \n  \n  \nThe webinar will introduce and expand on semiotic analysis and cultural research techniques\, and how they’re used in commercial research contexts – drawing on Canopy’s recent look at some of the changing cultural meanings of ownership in UK and US markets to illustrate what these methods look like in practice. \nWhy should you attend? \nYou’ll gain a clear introductory grounding in what semiotic analysis and cultural research look like in practice\, why they’re valuable for clients… and how you can incorporate them into your own research projects. \nNatalie Edwards  \n \nNat Edwards is the co-founder and Managing Director of semiotics and cultural research consultancy Canopy Insight\, where she works with clients to develop culturally meaningful and commercially viable product designs\, innovations\, market strategies and communications. She has a PhD in media\, politics and cultural studies\, and an enduring interest in the construction and evolution of meaning in cultures. She is also an ICG member. \nLINKED – https://www.linkedin.com/in/natalie-edwards-106a8337/ \nWEBSITE – https://canopyinsight.com/ \nRegister for this webinar here
URL:https://theicg.co.uk/event/taking-it-apart-putting-it-back-together-a-brief-introduction-to-semiotics-and-cultural-research/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/08/Webinar-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241003T110000
DTEND;TZID=Europe/London:20241003T120000
DTSTAMP:20260419T071550
CREATED:20240925T193638Z
LAST-MODIFIED:20240925T193753Z
UID:37850-1727953200-1727956800@theicg.co.uk
SUMMARY:Colour of Research and the Importance of Representation in Research
DESCRIPTION:This webinar is generously sponsored by Yonder Data Solutions who are a trusted fieldwork and data collection company offering numerous services such as UK/International online data collection\, advanced analytics\, CATI\, dashboards and visualisation\, AI technology and omnibus services \n \nCome and hear from Daniel Singham (Yonder Data Solutions) and ICG member Sonal Malkan\, about: \n\nWho and what Colour of Research (CORe) is\nHow CORe supports the industry and inclusive research.\n\nA bit about CORe \n \nCORe advocates for the inclusion of ethnic professionals in the market research industry. We aim to provide guidance and encouragement while forging meaningful connections to enable growth and development. \nDaniel Singham \n \nDaniel is the Commercial Director at Yonder Data Solutions\, on the steering committee for CORe\, and represents CORe on the MRS EDI Council. Daniel has been in the industry for 19 years and his specialism is in all things quant. \nSonal Malkan \n \nSonal is a qualitative researcher and behavioural science consultant with experience across private\, public and third sectors. She’s passionate about using research to make a difference to groups considered to be marginalised in society. \nFurther info \n\nCORe: https://www.colourofresearch.org/\nYDS: https://yonderdatasolutions.com/\nDaniel LinkedIn: https://www.linkedin.com/in/daniel-singham-2288346/\nTwitter: @DanielSingham\n\nRegister for this webinar here 
URL:https://theicg.co.uk/event/colour-of-research-and-the-importance-of-representation-in-research/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/08/Webinar-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240918T110000
DTEND;TZID=Europe/London:20240918T120000
DTSTAMP:20260419T071550
CREATED:20240821T194156Z
LAST-MODIFIED:20240821T195326Z
UID:37749-1726657200-1726660800@theicg.co.uk
SUMMARY:WEBINAR: The impact of gambling in everyday life on children and young people
DESCRIPTION:Join Nicki Karet (Sherbert Research) and Hanna Chalmers (CultureStudio) as they talk about their interesting study for GambleAware. \nBack in 2023 Sherbert and CultureStudio were commissioned by GambleAware to explore the perception of gambling among Children and Young People and to look at how this is different from adult perceptions – looking at the ‘grey areas’ in gambling/gaming and the impact on their perception and attitudes towards gambling. It was a fascinating study with a report being published earlier this year… we will take you through the main headlines and discuss some of the most interesting findings. \nSo\, if you are interested in finding out what CYP know\, think and feel about gambling come along and join us! \nNicki Karet \n \nNicki is the Managing Director and founder of Sherbert Research\, an agency she established in 2003. With over 25 years of experience\, Nicki has spent her career focusing on understanding and engaging with children and young people and those within their worlds. Her work covers a wide range of topics from media\, sports\, and mental health to the effectiveness of ad campaigns and new product launches/development in both the UK and internationally. \nHanna Chalmers \n \nHanna is a cultural expert\, a skilled and instinctive strategic researcher with endless enthusiasm and curiosity to make sense of what is an increasingly complex world. At CultureStudio\, he combines both extensive commercial acumen with an enduring interest in culture and society. Hanna spent the first half of her working life at two of the world’s most powerful and influential cultural organisations\, BBC and Universal Music. After some time abroad she returned to London moving agency side working first as a global insight director at a media agency before joining Ipsos Mori as a senior director in media and tech. In 2020 she took all this experience and learning to bring together a unique offer – always thinking culture first to help organisations\, businesses\, brands and charities\, harness people understanding to do things better. \n  \n \nRegister your place here 
URL:https://theicg.co.uk/event/webinar-the-impact-of-gambling-in-everyday-life-on-children-and-young-people/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/08/Webinar-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240724T110000
DTEND;TZID=Europe/London:20240724T120000
DTSTAMP:20260419T071550
CREATED:20240626T145954Z
LAST-MODIFIED:20240703T131116Z
UID:37612-1721818800-1721822400@theicg.co.uk
SUMMARY:Understanding ESOMAR UK and how it can help you
DESCRIPTION:This webinar has been generously sponsored by Opinion Hub \n \n  \nWe welcome ESOMAR UK rep\, Lucy Davison\, to talk about how ESOMAR can really help UK-based consultants. \nSpecifically\, the webinar will cover; \n\nAn over-arching view of what ESOMAR does and its purpose\nUK specific activities and why they’re beneficial for micro businesses\nHow insight consultancies in the UK members can get involved\nMore about a deal that ESOMAR UK have agreed to apply to ICG members.\n\nLucy Davison \n \nLucy Davison FMRS is a strategy and communication expert with over 30 years’ experience. She founded Keen as Mustard Marketing in 2006 to provide communications for clients in data\, research and insight. Working with insight teams from global companies such as Adobe\, Bic\, JPMC\, and Purina Mustard gets long-term impact for their work\, while also helping agencies like Hotspex and InsightsNow raise awareness. With a background in both journalism and design\, Lucy started out in insights in 2000 as global marketing director of Research International\, working in over 55 countries. She is an award-winning writer and presenter and a sought-after keynote speaker. \nREGISTER FOR THIS WEBINAR HERE\nESOMAR UK invite you all to their summer party\, 9 July:  https://esomar.org/events/esomar-uk-summer-event-2024 \n 
URL:https://theicg.co.uk/event/understanding-esomar-uk-and-how-it-can-help-you/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2023/11/esomar-logo.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240716T110000
DTEND;TZID=Europe/London:20240716T120000
DTSTAMP:20260419T071550
CREATED:20240703T101331Z
LAST-MODIFIED:20240703T101331Z
UID:37631-1721127600-1721131200@theicg.co.uk
SUMMARY:Survive and Thrive: Motivation Hacks for Independent Researchers
DESCRIPTION:This webinar is generously sponsored by Indeemo \n \nIn this webinar\, we welcome ICG members Steph Holland (Hush Research and Strategy) and Joe Bonnell (Open Questions) who’ll share 1st hand experiences of what they have done to stay motivated\, upskill and generate new work when the going gets tough. This includes talking about tangible examples of how they brought together teams of experts from within and outside the ICG to deliver proprietary research to build expertise and open new doors. \nWhy you should attend this webinar \nIf you’re dealing with the ups and downs of research\, have some spare time to fill\, or just need a boost of inspiration\, this is the place for you. Steph and Joe will share ways to stay optimistic\, find new opportunities\, and keep your research game strong. You’ll walk away with fresh ideas and new ways to connect with other ICG members who get what it’s like to navigate these difficult times. \nThere’ll be an opportunity during the webinar to share experiences so that everyone can learn from each other. A great way to meet fellow members at the same time. \nSteph Holland \n \nSteph spent the 1st part of her career leading sales\, marketing and insight teams in Mars\, Pepsi and GSK before taking the family to Hong Kong where she kick started her entrepreneurial journey. Now a seasoned researcher and brand strategist\, she heads HUSH research and strategy. This was established to bring together global experts\, ensuring clients receive unparalleled service without compromise. \nJoe Bonnell \n \nJoe is an Ethnographer and Qualitative Researcher\,  Visual Anthropologist and  Documentary Photographer and Filmmaker. \nHe designs and conducts context-rich and person-centred qualitative research in the UK and internationally. His approach is characterised by collaboration\, curiosity\, empathy and in-depth analysis. \nRegister for this session here \n 
URL:https://theicg.co.uk/event/survive-and-thrive-motivation-hacks-for-independent-researchers/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2021/10/13.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240704T110000
DTEND;TZID=Europe/London:20240704T120000
DTSTAMP:20260419T071550
CREATED:20240606T090532Z
LAST-MODIFIED:20240703T105438Z
UID:37504-1720090800-1720094400@theicg.co.uk
SUMMARY:Everything you wanted to know about Marketing (but were afraid to ask). A Q&A with two Marketeers (who are not afraid to answer)
DESCRIPTION:This webinar has been generously sponsored by Teneo Translations \nTeneo Presentation – The ICG July 2024 \n \nJoin this Q&A style webinar with marketers Chantal Cornelius (Appletree Marketing) and Paul Griffiths (Client Advocates) and ask them any marketing-related questions you may have\, such as; \n\nI know what I should be doing but I just can’t seem to do it; why?\nWhat’s the best way to promote my business? Phone\, email or social media?\nWhat can I do to make my business stand out?\nI don’t know where I should be marketing and to whom?\nIs marketing really all it’s cracked up to be; isn’t word of mouth more important?\nI don’t know how to differentiate myself….\n\nChantal and Paul are no strangers to the ICG. Both have presented individually to our members several times. \nThis time\, we bring you both of them together for their combined expertise. \nChantal Cornelius \n \nChantal Cornelius left the corporate world in 2000 to set up Appletree Marketing. It was the second best decision she’s ever made. \nSince then\, she’s filled her time helping hundreds of coaches\, consultants and trainers to grow their businesses. Her marketing advice is bossy\, practical and down to earth. She’s written two books and her third one might even ready\, by the time you read this! \nNow she spends her time showing her clients what marketing to do\, simplifying how they promote their businesses. She is straight talking and will give her honest opinion to any question she’s asked. \nPaul Griffiths\, Client Advocates \n \nPaul helps owners of Market Research and Insight Agencies to grow revenues by implementing proven growth strategies. \nFor more than 20 years he’s helped grow research and insight agencies. In that time he’s sold research projects\, managed clients and spoken to many Heads of Insight. He understands the challenges of growing a research business while also being a practitioner within it. \nPaul knows what great client growth strategies look like and how to implement them in a way that is both effective and efficient. He’s seen what works\, what doesn’t\, and how to engage with your clients and market to win work. He can help you grow your research business more effectively and more quickly. \n  \nRegister for this session here\n  \n 
URL:https://theicg.co.uk/event/everything-you-wanted-to-know-about-marketing-but-were-afraid-to-ask-a-qa-with-two-marketeers/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/03/ask-expert-517666040.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240627T110000
DTEND;TZID=Europe/London:20240627T120000
DTSTAMP:20260419T071550
CREATED:20240610T110039Z
LAST-MODIFIED:20240617T095528Z
UID:37521-1719486000-1719489600@theicg.co.uk
SUMMARY:AURA's Working Well Together Charter: What Is It And How Does It Impact Independent Consultancies?
DESCRIPTION:AURA launched its Working Well Together Charter at Quirks London on the 8th May 2024.\n\nThe Charter is founded on the  belief that the way clients and research agencies work together can make a\nreal difference to people’s confidence and well-being. AURA members who sign up to the AURA Working Well Together Charter have committed to a set of standards they will live up to when you work with them. \nAURA Working Well Together Charter May 2024 \nThis webinar will shed more light on what the Charter is and how this will be impact on independent consultants. \nIt will be led by AURA representative Ruth Hinton and ICG member Nick Bonney\, who was instrumental in its design. \nRuth Hinton \n \nWith a career in client-side consumer insight spanning over 20 years at a variety of major retail and hospitality brands\, and a background in psychology\, Ruth Hinton specialises in understanding the people behind the numbers and collaborating with colleagues to drive improvements for customers. \nRuth is currently Group Head of Customer Experience at Vue International\, and also Chair of AURA\, the UK’s biggest community exclusively for client-side researchers – providing content\, events and peer-to-peer support\, to inspire insight and drive impact within organisations. \nRegister for this session here \n 
URL:https://theicg.co.uk/event/auras-working-well-together-charter-what-it-is-and-how-it-impacts-independent-consultancies/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/06/AURA-logo.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240620T110000
DTEND;TZID=Europe/London:20240620T120000
DTSTAMP:20260419T071550
CREATED:20240610T103108Z
LAST-MODIFIED:20240610T103747Z
UID:37511-1718881200-1718884800@theicg.co.uk
SUMMARY:How bad are focus groups? Carbon Literacy for Researchers
DESCRIPTION:The webinar acts as a bitesize introduction to the full one-day training\, Carbon Literacy for the Insights Sector\, accredited by the Carbon Literacy Project and starts to answer these questions: \n\nWhat is carbon literacy?\nWhat does a tonne of carbon look like and what does it mean?\nHow bad are focus groups? (Clue: Not necessarily that bad)\nWhat about the insights sector – how is it doing?\nWhat steps should we take to reduce our own and our sector emissions?\nWhat types of steps have others taken?\nHow can we maximise our own and our organisations’ impact?\nHow can I become certified Carbon Literate?\n\nWhy people should attend \nKnowing what actions to take that will really reduce our emissions\, as individuals\, communities and organisations is complex and challenging and can often leave us either paralysed\, or potentially making less helpful decisions. \nOur role as insight professionals arguably gives us even greater responsibility\, as we advise client organisations in our project work. \nBy becoming Carbon Literate – learning where we have the most impact and what we can do to reduce it – we can start to get our own houses in order and be in a strong position to advise clients\, with a clearer understanding of the relative impact of our activities\, to make the greatest impact in reaching Net Zero. \nJenny Kedros\, Independent researcher (and ICG member) and climate educator\, Kedros Consulting Ltd. \nLinkedIn www.linkedin.com/in/jenny-kedros \nhttps://theicg.co.uk/member/jennykedros-consulting-co-uk/ \n  \n \nJenny is an independent research consultant and climate educator with specialisms in education and sustainability. As Shift Insight’s Research and Insights Director till 2023\, Jenny led on education research as well as developing sustainability as a core specialism. She works with agencies and clients on education and sustainability research projects\, and continues to create new\, and learn existing\, climate education courses and workshops. \nJenny completed The Oxford Climate Emergency Programme with the University of Oxford (Saïd Business School and The Smith Institute of Enterprise and Environment) in 2021 and was certified Carbon Literate after attending the Carbon Literacy for Interested Organisations course in 2022. Her organisational pledge was to create a sector specific Carbon Literacy course\, which was developed with her team at Shift with support from the Insights Climate Collective. The full training was accredited by the Carbon Literacy Project in May 2023 and has been delivered in-house in agencies and via the MRS. \nThe current average carbon footprint of a UK citizen is 12.7 tonnes CO2e. At the time of writing in June 2024 the Carbon Literacy Project estimated the amount of carbon saved by delegates’ pledged actions across the whole project to be at least 348\,000 tonnes of CO2e. \nRegister for this webinar here 
URL:https://theicg.co.uk/event/how-bad-are-focus-groups-carbon-literacy-for-researchers/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/03/ask-expert-517666040.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240606T110000
DTEND;TZID=Europe/London:20240606T120000
DTSTAMP:20260419T071550
CREATED:20240522T145525Z
LAST-MODIFIED:20240522T145525Z
UID:37447-1717671600-1717675200@theicg.co.uk
SUMMARY:Five Big AI Trends for Researchers and Insight Professionals
DESCRIPTION:This webinar has been generously sponsored by Qualzy \n \nJoin Mike Stevens\, Founder of Insight Platforms and What Next Strategy & Planning\, as well as an ICG member\, where he’ll talk about developments in AI that will have s big impact on researchers going forward: \n\nsynthetic data\nAI agents\nmultimodal assistants\nempathetic language models\nasynchronous video\n\nMike Stevens \nMike is the founder of Insight Platforms\, the leading online directory\, learning and events site for modern research and insights. \nHe is also a leading consultant\, advisor and writer at the intersection of technology\, research and analytics. \nHe has over 25 years’ experience in insight\, software and consulting firms including Vision Critical\, where he led the EMEA region; and Kantar\, where he managed regional business units and global accounts. \nHis consultancy\, What Next Strategy & Planning\, helps client teams\, agencies and tech firms to develop skills\, adopt technology and implement process change. \n \nhttps://www.linkedin.com/in/mjbstevens/ \nRegister for this webinar here 
URL:https://theicg.co.uk/event/five-big-ai-trends-for-researchers-and-insight-professionals/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2023/05/laptop-g0eeebfa48_1920.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240530T110000
DTEND;TZID=Europe/London:20240530T120000
DTSTAMP:20260419T071550
CREATED:20240430T113939Z
LAST-MODIFIED:20240529T160033Z
UID:37370-1717066800-1717070400@theicg.co.uk
SUMMARY:Webinar: Mushrooms have a branding issue
DESCRIPTION:This webinar has been generously sponsored by Indeemo \n \n  \nMushrooms are having a moment. But as the functional shroom category booms (think mushroom coffees\, teas\, powders\, supplements\, chocolates\, blends and super blends)\, what does it mean to a myco-curious audience who still associate mushrooms with grilled cheese or magic (the illegal kind)? \nIn this session\, ICG member Jess Jorgensen (Cultural Strategist and Mycophile)\, with Kim Townend (Social listening-fuelled Cultural and Social Strategist) unpack the order and chaos of functional mushrooms\, and how brands can avoid shroom boom… to bust. \nWhy attend? \n\nSubstantial global interest and investment in this fast-growing category (projected $136bn market value by 2032)\nBig brand interest in capitalising on mushrooms (e.g. in health & wellness\, food\, pet food\, beverages\, apparel\, retail\, cannabis\, beauty)\nNiche category exploding into mainstream; learnings can be applied across similar categories\nMushrooms are fun!\n\nMore about Jess here \nMore about Kim here \nRegister for this webinar here
URL:https://theicg.co.uk/event/webinar-mushrooms-have-a-branding-issue/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/04/Mushrooms-Website.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240516T110000
DTEND;TZID=Europe/London:20240516T120000
DTSTAMP:20260419T071550
CREATED:20240403T114447Z
LAST-MODIFIED:20240409T122636Z
UID:37271-1715857200-1715860800@theicg.co.uk
SUMMARY:What will 2034 look like?
DESCRIPTION:This webinar will be presented by ICG member Preriit Souda\, Director: Data Science & Strategic Insights\, PSA Consultants\, and was originally presented at the EPHMRA Conference 2024. \n \nThis presentation will start with a question for the audience: What do you think 2034 will look like? Then after this we will move on to address what the future might look like 10 years from now. \nPreriit will talk about how society might evolve\, how work might evolve\, and how consumer behaviors might change. Then\, the paper will focus on the possible future of market research/insight – what might happen and where the industry might evolve. What might be the possible strengths and possible weaknesses? \nFinally\, there will be a discussion on the skills that will be needed and what we can do today to be ready for tomorrow and to succeed in what the coming 10 years might bring. \nPreriit Souda \nFor the last 15 years\, Preriit has helped organizations answer different strategic questions by unraveling explicit and implicit human expression through the mining of social and digital data alongside other data sources like Consumer surveys\, IoT (Internet of Things) data\, CRM data\, Mobile behavioral data\, Weather data\, Locational data\, etc. Works with structured and unstructured data analytics\, data mining-machine learning\, natural language & image processing\, etc. Have consulted clients from a range of sectors including CPG/FMCG\, Finance\, Travel\, Telecom\, Public Sector\, across different geographies like UK\, US\, China\, India\, Continental Europe\, Asia Pacific\, Oceania\, Middle East\, North Africa. \n \n Register for this webinar here
URL:https://theicg.co.uk/event/what-will-2034-look-like/
CATEGORIES:ICG Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240425T110000
DTEND;TZID=Europe/London:20240425T120000
DTSTAMP:20260419T071550
CREATED:20240306T121126Z
LAST-MODIFIED:20240410T085125Z
UID:37031-1714042800-1714046400@theicg.co.uk
SUMMARY:Webinar: Semiotics - How This Case Study Brought A Depth Of Understanding For The Client
DESCRIPTION:Please join ICG member William Landell Mills\, Amaranth Insight\, as he uses a recent semiotic case study of his (‘Kids’ Films and Hygiene’) to discuss; \n\nSemiotics and its relationship with Qual\nKids’ films\nHygiene\nMoving through space\nA wider point about brand as narrative\n\nWilliam Landell Mills\, Founder\, Amaranth Insight \n \nWilliam started Amaranth in 2017 as a practice that combines semiotics with international qualitative research\, mainly focused on brand strategy and design development. Prior to that William worked at both multinational research agencies and boutiques and was responsible for evolving a number of new methodologies. William has presented papers on Semiotic at the Global Esomar Conference\, the MRS and Semiofest in Mexico. He has been published in Admap\, Marketing Week and most recently in WARC. He won an Atticus for his work on Metaphors in Marketing. \nhttps://theicg.co.uk/member/williamamaranthinsight-com/ \nhttps://www.linkedin.com/in/william-landell-mills-94532323/ \nRegister here (Zoom will then send you your login)\n  \n \n  \n  \n  \n  \n  \n  \n  \n 
URL:https://theicg.co.uk/event/webinar-semiotics/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2024/03/ask-expert-517666040.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240411T100000
DTEND;TZID=Europe/London:20240411T230000
DTSTAMP:20260419T071550
CREATED:20240327T170851Z
LAST-MODIFIED:20240408T161609Z
UID:37215-1712829600-1712876400@theicg.co.uk
SUMMARY:Research in Asia – Everything you wanted to know but were afraid to ask
DESCRIPTION:This webinar has been generously sponsored by TTC  WeTranslate \n \nPlease come and join ICG member Felicia Schwartz and her colleague\, Sophie Cox\, who’ll be discussing what it’s really like to conduct research in Asia. \nSpecifically\, they’ll cover: \n\n\n\nThe Practical  (holidays\, timings\, translations …)\nThe Cultural ( cultural input into every stage of the project )\nThe Relational (rapport with respondents\, research professionals etc\n\n\n\nYou should join this webinar if; \n\nyou’re likely to conduct projects in China or SE Asia\nyou want to understand more about international or multi-market research projects\nyou’re interested in culture and cross-cultural work.\n\n\n\n\nFelicia Schwartz\, China Insight  \n \nFelicia has lived and worked in China for 14 years and spends her time between London and Beijing . She is the founder of China Insight\, a qualitative research agency specialised in cultural behaviour. China Insight works across sectors with especially rich experience in Beauty\, lifestyle\, FMCG\, Kids\, and automotive \nhttps://www.linkedin.com/in/felicia-schwartz-70331b/ \nwww.chinainsight.co.uk \nSophie Cox\, Firestar \n \nSophie has lived and worked in SE Asia for 25 years and is currently based in Malaysia. She is MD of Firestar\, a boutique qualitative agency\, which works throughout SE Asia \nSophie has been helping international agencies with research in the region for the past 20 years\, has published an article on the subject in QRCA Views (https://www.qrcaviews.org/2021/11/10/qualitative-research-in-southeast-asia-what-you-need-to-know/) and conducted webinars with researchers and fieldwork partners in UK and Europe offering practical tips on how to manage projects in SE Asia \nhttps://www.linkedin.com/in/sophie-cox-7b2435a \nhttps://firestarresearch.com/index.html \n  \nREGISTER YOUR PLACE HERE  (note earlier-than-usual start time)\n 
URL:https://theicg.co.uk/event/research-in-asia/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2024/03/map-307197_1280.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240314T110000
DTEND;TZID=Europe/London:20240314T120000
DTSTAMP:20260419T071551
CREATED:20240311T183848Z
LAST-MODIFIED:20240311T183848Z
UID:37063-1710414000-1710417600@theicg.co.uk
SUMMARY:Conducting Research in Europe: A Panel Debate
DESCRIPTION:This webinar has been sponsored by Rigour Research  \n  \n \nOur Panellists \nAlexander Ekimov\, Kea Solutions Ltd. \n \nIt is now exactly 20 years since I started working in market research with a brief spell in marketing in between. I have worked on a wide variety of projects both in terms of scope and size. Electoral\, social\, consumer and B2B research in a single country\, East Europe and the entire continent. While for the most part I have worked as part of a small team of freelance researchers\, I have also participated at the central coordination level for big multinational projects. \nSilvia Iranzo Ferrandis\, In Market Research  \n \nSilvia Iranzo Ferrandis is ‘Director & Consultant’ at ‘In Market Research’ in Spain. A senior expert qualitative research consultant who has been working in multi-country international studies for 19 years now. Always searching for innovative techniques and methodologies she enthusiastically embraced online research over a decade ago and is considered a pioneer and early adopter of online focus groups\, blogs and online communities in Spain. Silvia has managed projects for many international research agencies and consumer\, B2B and pharmaceutical global brands. \nCamille Gerbaud\, CG Research \n \nCamille Gerbaud through CG Research helps UK businesses bridge the cultural gap when conducting qualitative research in the French market. \nBorn in France and living in the UK\, Camille has over 14 years of experience as a qualitative researcher & consultant in market research agencies in Paris and London as well as in a freelance capacity. \nCamille holds a Masters degree in Social Psychology and is passionate about how social representations and culture shape consumers perceptions and behaviours.  \nHenrique Savelsberg\, Savelsberg Research \n \nHenrique is Dutch native and has 20+ year’s experience in developing and managing international market research projects. Having a strong track record as Research Manager for multi-country studies (especially across Europe and SE Asia) where he works with local senior researchers but also as much as a researcher himself where he is often asked for NL/BE. Henrique moderates (nearly exclusively online) in Dutch and English mainly. Strong on the ground research experience across Europe and SE Asia region. Henrique enjoys deep diving with consumers but picking up technical B-to-B research as much where he often teams up with topic experts whether it may be aquaculture\, tires\, packaging\, adhesives to name a few areas. \n  \nREGISTER FOR THIS WEBINAR HERE (Zoom will then send you login link)
URL:https://theicg.co.uk/event/conducting-research-in-europe-a-panel-debate-2/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/1546946159-map.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240314T110000
DTEND;TZID=Europe/London:20240314T120000
DTSTAMP:20260419T071551
CREATED:20240213T101326Z
LAST-MODIFIED:20240227T222619Z
UID:36911-1710414000-1710417600@theicg.co.uk
SUMMARY:Conducting Research in Europe: A Panel Debate
DESCRIPTION:This webinar has been sponsored by Rigour Research  \n \nOur Panellists \nAlexander Ekimov\, Kea Solutions Ltd. \n \nIt is now exactly 20 years since I started working in market research with a brief spell in marketing in between. I have worked on a wide variety of projects both in terms of scope and size. Electoral\, social\, consumer and B2B research in a single country\, East Europe and the entire continent. While for the most part I have worked as part of a small team of freelance researchers\, I have also participated at the central coordination level for big multinational projects. \nSilvia Iranzo Ferrandis\, In Market Research  \n \nSilvia Iranzo Ferrandis is ‘Director & Consultant’ at ‘In Market Research’ in Spain. A senior expert qualitative research consultant who has been working in multi-country international studies for 19 years now. Always searching for innovative techniques and methodologies she enthusiastically embraced online research over a decade ago and is considered a pioneer and early adopter of online focus groups\, blogs and online communities in Spain. Silvia has managed projects for many international research agencies and consumer\, B2B and pharmaceutical global brands. \nCamille Gerbaud\, CG Research \n \nCamille Gerbaud through CG Research helps UK businesses bridge the cultural gap when conducting qualitative research in the French market. \nBorn in France and living in the UK\, Camille has over 14 years of experience as a qualitative researcher & consultant in market research agencies in Paris and London as well as in a freelance capacity. \nCamille holds a Masters degree in Social Psychology and is passionate about how social representations and culture shape consumers perceptions and behaviours.  \n  \nREGISTER FOR THIS WEBINAR HERE (Zoom will then send you login link)
URL:https://theicg.co.uk/event/conducting-research-in-europe-a-panel-debate/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/1546946159-map.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240307T110000
DTEND;TZID=Europe/London:20240307T120000
DTSTAMP:20260419T071551
CREATED:20240103T104944Z
LAST-MODIFIED:20240306T123022Z
UID:36722-1709809200-1709812800@theicg.co.uk
SUMMARY:Applications of Behavioural Science to Quantitative Market Research
DESCRIPTION:This webinar has been sponsored by Cxoice Insight Systems from dobney.com – the all-in-one survey and insight platform \n \n  \nOver the past decade or more\, many market research agencies and their clients have been influenced by findings from behavioural science. In particular\, some agencies have incorporated insights and approaches from behavioural science into their qualitative research offer. \nHowever\, while some have also had similar success in quantitative research\, there remains significant untapped potential here. A huge opportunity exists for clients to improve their ability to understand\, predict\, and influence key stakeholder behaviour – through application of behavioural science insights and approaches to quantitative research. \nThis webinar will provide you with both the theory and tools to rectify this. We’ll first examine behaviour change models in detail. Next\, we’ll look at behavioural economic approaches. Finally\, we’ll cover personality trait insights. \nThis webinar will provide both the rationale for why\, but crucially also the “how to”. Importantly\, everything described will complement existing quantitative research techniques and data collection methods. Therefore\, no significant initial investment is required to put any of these approaches into practice. \nThe webinar will also summarise the highlights from a detailed\, upcoming 35-page guide: Applications of Behavioural Science to Quantitative Market Research. A free copy can be pre-ordered here: https://www.activate-research.com/quantitative-research-guide \nThis webinar follows on from a similar session that Chris ran for us in early 2022\, giving us an overview of how the landscape has changed over this period. \nChris Harvey \n \nChris Harvey is the Founder of Activate Research\, which inspires change and drives growth through enabling a deeper understanding of how people think and why they behave as they do. Drawing on an MSc Behavioural Science and 15 years research industry experience\, Activate Research adds complementary insights and approaches from behavioural science – and psychology more broadly – to agencies’ research offer. This enables end clients to better understand\, predict\, and influence target audience behaviour. \n \n  \n\nREGISTER FOR THIS WEBINAR HERE (you’ll then be sent your login)
URL:https://theicg.co.uk/event/applications-of-behavioural-science-to-quantitative-market-research-2/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/social-media.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240228T110000
DTEND;TZID=Europe/London:20240228T110000
DTSTAMP:20260419T071551
CREATED:20240207T150723Z
LAST-MODIFIED:20240220T175656Z
UID:36844-1709118000-1709118000@theicg.co.uk
SUMMARY:Webinar: Nowhere Be Like Africa - A Guide To Research
DESCRIPTION:This webinar is generously sponsored by Babble viewing facility\, West Midlands\, winner of the MRS Operations Awards Best Viewing Facility – Experience & Impact \n \nAs part of our international research webinar series\, we are now proud to introduce three ICG members who’ll give us some cultural insight\, do’s and don’ts of doing research\, and some great anecdotes\, about doing research in Africa. \nOur Speakers \nEmil Brune\, African Grey \n30+ years’ experience of growing brands \n \nI’ve been immersed in the world of brands and consumers for 30+ years now. My experience is multifaceted having worked for advertising agencies\, brand companies and consultancies. I have extensive global research experience and am equally confident with quant and qual methodologies. \nMy primary interest has always been to use research as a tool to enable better decision-making\, selecting the best methodologies to achieve project objectives. My guiding philosophy is to ‘Get thinking straight before moving to action’. Often\, this involves protecting shareholder value by culling poor ideas. Clients compliment me on my ability to get teams to grasp the practical implications from research. \nIn my previous corporate life at Diageo\, I led global thinking on consumer segmentation\, portfolio planning\, opportunity identification and consumer / shopper trends. I also led their African research teams\, which enabled me to build connections and friendships across the continent. I spent the majority of 2015 in Addis Ababa\, Ethiopia after Diageo asked me to go back to Africa to help build capability across their marketing\, insights and innovation teams. \nI founded African Grey in 2016\, having long been frustrated by agencies who charged exorbitant prices\, delivered poor quality research and had a lack of empathy for African consumers. The aim was that African Grey would help teams get closer to their target consumers in Africa and hence make better decisions. \nEmil’s sector experience includes: APPAREL Sporting and Outdoor AUTOMATIVE Cars\, Fuel\, Tyres BEAUTY Cosmetics\, Skincare DRINKS Beer\, Bitters\, Cocoa\, Malt\, CSDs\, Energy\, RTDs\, Spirits ENERGY Solar FINANCIAL Banking\, Insurance\, Pensions\, Investments\, Neobanking\, Cryptocurrency\, Buy Now Pay Later FMCG Dairy Products\, Lab-grown meat\, Oral Care\, Pilchards\, Plant-based Products\, Tobacco ONLINE Social Media\, Search PROPERTY Commercial Retail Ikea\, John Lewis SOCIAL Clean Cooking TECH Mobile Networks\, SIM Cards\, SAAS. \nEmil holds an MBA degree from the University of Cape Town’s Graduate School of Business and a Sloan Masters degree in Leadership and Strategy from London Business School. \nAndrew Onyeagbaku\, Mojo Africa \n \n  \nAndrew has 2 decades of experience working in brand consultancy having started his career in Japan and then moved to London where he worked at Flamingo and then Clear before dedicating his focus to the African continent. He is multilingual speaking\, French\, German\, Japanese\, Dutch\, English and Igbo\, which helps when clients from that region look to enter African markets. He runs two companies\, Mojo Africa and Kimoyo Insights. \nMojo was founded in 2015 and is a strategic African Cultural Insights Consultancy. Using a plethora of innovative & proprietary investigative means we help clients better understand African markets so they can successfully create better products\, services\, and marketing strategies attuned to those markets. \nWe are a diverse group of African aficionados living in and engaging exclusively with the continent and its diaspora 24/7 to offer unparalleled cultural insights and innovation inspiration to help clients take advantage of the opportunities in Africa\, one of the fastest growing regions in the world. \nWe work with multidisciplinary teams\, and with people from various African backgrounds to help crack each challenge. Our approach is collaborative  with our clients but we are not afraid to challenge and lead where we feel this will lead to stronger and more enduring project outcomes. \nWe conduct market research qualitatively and quantitatively. We conduct cultural and semiotic analysis of African markets to give clients a culturally informed competitive edge when engaging with local consumers. We guide clients through innovation processes to help them create new products\, brands and services. \nSome of the industries we have worked in include: automotive\, education\, non-profit organisations\, agritech\, bigtech\,  fintech\, edtech\, healthtech (social) media\, gaming\, FMCG\, Alcohol\, oil & gas\, alternative energy\, etc \nWe’ve worked on projects  looking at the semiotics of the dairy category in Nigeria\, helping clients understand the meaning and relevance of magic in order to inform advertisement. We’ve created video consumer personas for consumers in East\, West\, NOrth and South Africa for a leading alcohol brand and we’ve helped the Migration Policy institute understand challenges for African economic migrants following the correct proceeds to being able to effectively make remittance to and from Africa. \nKimoyo\, was founded in 2020 and also focussed on the African continent. Kimoyo leverages its huge consumer database and AI analytics platform to deliver rapid ‘autopilot’ insights to clients across the globe helping R&D\, Innovation and strategy teams make informed decisions about pricing\, purchasing and new innovations. \nSharon Matike\, Afrique Monitor \n \nAn astute Africa business consultant and market researcher with a keen commitment to helping clients navigate complex business environments by providing strategic insights\, inputs\, and recommendations. \nSharon works to provide on the ground information\, comprehensive data\,reports\, insights and analysis\, contact and client tracing for organisations interested in doing business in Africa. \nHer company Afrique Monitor based in Cameroon with footprints in over 35 unique African markets provides services such as market entry research\,  data collection\, quality and quantitatively product research\, corporate investigations and africa business consulting. \nSharon works with a number of multinational businesses on their Africa strategy and is an associate of Anteris management consultancy based in the UK. \n  \nREGISTER FOR THIS WEBINAR HERE \nLOGIN FOR THE WEBINAR IS HERE  \n 
URL:https://theicg.co.uk/event/webinar-nowhere-be-like-africa-a-guide-to-research/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2024/02/ICG-Africa-Poster.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240215T110000
DTEND;TZID=Europe/London:20240215T120000
DTSTAMP:20260419T071551
CREATED:20240108T115333Z
LAST-MODIFIED:20240212T095956Z
UID:36744-1707994800-1707998400@theicg.co.uk
SUMMARY:Webinar: Financial Planning: A Conversation
DESCRIPTION:We welcome IFA Victor Sacks\, VS Associates\,  to talk about some key areas of financial planning relevant to micro-business owners\, and answer your questions about this. \n \nSpecific areas to be covered include: \n\nretirement planning\nfinancial investments\nemployee responsibilities.\n\nThis webinar is designed to give you some food for thought\, rather than individual advice\, and will give you a chance to share thoughts with other attendees. \nREGISTER FOR THIS WEBINAR HERE: Zoom will then generate your login.
URL:https://theicg.co.uk/event/webinar-financial-planning-a-conversation/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2023/06/money-g53e3b8e08_1280.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240201T110000
DTEND;TZID=Europe/London:20240201T120000
DTSTAMP:20260419T071551
CREATED:20221122T120234Z
LAST-MODIFIED:20240122T113609Z
UID:31883-1706785200-1706788800@theicg.co.uk
SUMMARY:Award for Independent Consultants 2023: Finalists Share Their Submissions
DESCRIPTION:This webinar has been sponsored by Yonder Data Solutions\, who are a trusted fieldwork and data collection company offering numerous services such as UK/International online data collection\, advanced analytics\, CATI\, dashboards and visualisation\, AI technology and omnibus services\n\n\nCome and hear from our 5 Award Finalists from last year about their submissions. Hear more about how they approached their work\, the hurdles they overcame\, what worked well and less well\, and why they chose to enter the Award. \nA great opportunity to learn from other consultants and ask them questions. Also an opportunity to find out more about the Award for 2024. \nOur Finalists \n\nAWARD WINNER:  Untapped Innovation: How research-led innovation helped BookTrust reach disadvantaged children\n\n\nHIGHLY COMMENDED: PS Research: How PS Research helped Cumbria’s third sector tell the story of their multi-million-pound participant-led employment programme\n\n\nMoorcroft Market Research:  Evolving a charity to meet future needs of people with learning disabilities (for Hft)\n\n\nHush Research and Strategy: Codifying connection for a better night’s sleep (for the Mayborn Group)\n\n\nWhite Rabbit Research: Helping children play their way (for the Children’s Coaching Collaborative).\n\n  \n\n				\n					\n				\n			\nREGISTER FOR THIS WEBINAR HERE (Zoom will then send you your login)
URL:https://theicg.co.uk/event/award-for-independent-consultants-2023-finalists-share-their-submissions/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2023/12/MRS_Awards-23_0423v22.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240116T110000
DTEND;TZID=Europe/London:20240116T120000
DTSTAMP:20260419T071551
CREATED:20231120T111621Z
LAST-MODIFIED:20231120T111753Z
UID:36631-1705402800-1705406400@theicg.co.uk
SUMMARY:ICG Webinar: Transformational Change Dynamics - and The 'S' Word!
DESCRIPTION:Please join us for this informative webinar by ICG member Paul Vittles\, where he’ll be covering; \n\nthe language of change and why it scares people\ntransitional change & transformational change\nthe 3 Key Dynamics of Change\nthe role of research in transformational change\nmini case studies of major change (inc physical\, psychological & emotional)\nThe ‘S’ Word – suicide prevention as a transformational change challenge\nthe role of research in transforming suicide prevention\nhow everyone can help and how you can help!\n\nAbout Paul Vittles and The Jordan Legacy \n \nPaul Vittles is a researcher\, change consultant\, coach & counsellor. He began his career with MORI in 1984\, has held director level positions with some of the ‘big global research firms’ as well as growing a research business as CEO from 5 to 50 people. Paul has worked agency side & client side\, in the UK and Australia. He now works freelance. \nMuch of Paul’s career has been focused on transformational change projects & initiatives; he lectures at business schools on transformational change; and he’s recently been appointed to the Advisory Board of a new Transformational Change Centre at the University of York. \nThese days\, Paul’s focus is on what he calls “one of the great transformational change challenges of our time” – suicide prevention\, or getting the numbers of suicides in the UK down from the level of 6\,000+ preventable deaths every year…towards zero! \nPaul works closely with The Jordan Legacy which was set up by Steve Phillip after losing his son Jordan to suicide in December 2019. The Jordan Legacy is focused on practical actions to minimise suicides. \nIn 2023\, Paul & Steve carried out action research and published a report – ‘Moving Towards a Zero Suicide Society’ – which many people in the suicide prevention field called ‘groundbreaking’. \nPaul is active in the following places: \nLinkedIn: https://www.linkedin.com/in/paulvittles/ \nX (formerly Twitter): @PaulVittles \nMedium: https://paulvittles.medium.com/ \nThe Jordan Legacy: https://thejordanlegacy.com/member/paul-vittles-fmrs-fami-frsa-facilitating-transformational-change-to-move-towards-zero-suicide/ \nREGISTER FOR THIS FREE WEBINAR HERE  (once registered your login will be sent to you directly from Zoom)\n 
URL:https://theicg.co.uk/event/icg-webinar-transformational-change-dynamics-and-the-s-word/
LOCATION:Zoom – Registration link above
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/digital-webinar-500807252-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240111T110000
DTEND;TZID=Europe/London:20240111T120000
DTSTAMP:20260419T071551
CREATED:20231214T152829Z
LAST-MODIFIED:20240104T105405Z
UID:36708-1704970800-1704974400@theicg.co.uk
SUMMARY:International Research: Trends\, challenges\, and opportunities – An ICG expert panel discussion
DESCRIPTION:This webinar has been generously sponsored by Teneo Translations \n \nThis webinar is the first part of a series of webinars we’ll be conducting about International Research. \nHere\, we welcome four ICG international research experts\, Muriel Esposito\, Nicky Fraser\, Rebecca Harrison and Nicolas Kayser\, to lead a panel discussion\, using stories/real life examples\, to illustrate the following about the international landscape… \n\nChanges past and present\nChallenges encountered and solutions found\nFuture opportunities.\n\nTopics that will be addressed within these areas will include AI and digital automation tools and marketing strategies that can affect how work is conducted. \nOur Panelists \nMuriel Esposito \n \nMuriel\, through Esposito Research and Strategy\, offers\, innovation and strategy and qual and quant services. She is a food research specialist\, with over 25 years experience. \nNicky Fraser \n \nNicky is a skilled and experienced qualitative researcher and trained psychotherapist with a constant fascination for what makes people tick. With 3 decades experience\, Nicky brings national and international expertise across a wide range of categories and markets\, working for some of the leading research agencies in Sydney and London including The Research Business International\, Added Value\, Crucible\, Kaleidoscope and Heartbeat Trends. \nNicky holds a Masters in Social Behaviour from London School of Economics\, including Consumer Psychology and Psychology of Advertising\, and is also a trained psychotherapist. \nRebecca Harrison \n \nRebecca has been a global ethno and insight explorer for over 35yrs and lucky enough to have lived and worked in four continents and travelled extensively\, all in the name of research – and my goodness how it has changed!  Having worked in a range of small\, medium and large agencies\, she now runs Mosaik Consulting Ltd from London\, specialising in international food and drink innovation and kids research\, and partners with a broad network of like-minded agencies and independents on a wide variety of other categories. One thing is guaranteed\, there is never a dull moment with international research and that’s why she loves it! \nNicholas Kayser \n \nNicolas is based in Germany and has a Degree in psychology and further education in innovation/change management (including design thinking)\, online marketing and healthcare marketing. He has been working for 20+ years in national and international market research with a focus on qualitative methods and analysis (B2C and B2B). In 2017 he set up ‘The Insight Zoo’ – Psychological Marketing Research which he runs from Frankfurt. \n  \nRegister your place here (Zoom will then send you your login) \n  \n 
URL:https://theicg.co.uk/event/international-research-trends-challenges-and-opportunities-an-icg-expert-panel-discussion/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/map.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231130T110000
DTEND;TZID=Europe/London:20231130T120000
DTSTAMP:20260419T071551
CREATED:20231106T152546Z
LAST-MODIFIED:20231116T104758Z
UID:36568-1701342000-1701345600@theicg.co.uk
SUMMARY:Squeezed - telling HSBC UK's cost-of-living story with video
DESCRIPTION:This webinar is generously sponsored by Qualzy\, the quality insights platform \n \n  \nICG members Dan Young (Shed Research) and Daniel Parker-Smith The Word is Out used insight synthesis and video animation to build a powerful story of what the cost-of-living meant for HSBC UK and its customers. We blended real-life stories and news footage with data from our research synthesis – using Netflix documentaries as our inspiration. Our hard-hitting video was shown through the Bank and our “six things you need to know” became the foundation of its cost-of-living response. \nAttend this webinar to find out more about this inspiring and innovative piece of work. \nDan Young \n \nDan Young runs Shed Research. Dan helps insight teams do more with their existing research – either by synthesising their insight\, or by training them to do it themselves. In 2020\, he was the proud winner of the AURA Agency Speaker and MRS/ICG Independent Consultant awards. \nDan Parker-Smith \n \nDan Parker-Smith runs The Word Is Out\, specialists in producing videos for the market research sector. With a research background\, Dan’s approach uncovers genuine stories from real people\, delivering inspiring insight through video and collaborating with agencies to bring video to their projects. \nSocial media / web links:\nShed = W: www.shedresearch.co.uk / X: @danielowenyoung\nTWIO = W: http://www.the-word-is-out.com/ / X: @TheWordIsOutNow \n  \nREGISTER FOR THIS WEBINAR HERE 
URL:https://theicg.co.uk/event/squeezed-telling-hsbc-uks-cost-of-living-story-with-video/
CATEGORIES:ICG Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231122T110000
DTEND;TZID=Europe/London:20231122T120000
DTSTAMP:20260419T071551
CREATED:20231108T144720Z
LAST-MODIFIED:20231109T113626Z
UID:36593-1700650800-1700654400@theicg.co.uk
SUMMARY:The International Research Landscape
DESCRIPTION:This webinar has been generously sponsored by Teneo Translations \n \nWe are proud to welcome Director-General of ESOMAR\, Joaquim Bretcha  to give us; \n\nan update on the international research landscape and its key trends and complexities\nhow ESOMAR\, your global membership association for research\, insights\, & analytics\, can help as you navigate this.\n\nJoaquim will be accompanied by an ESOMAR UK representative. \nThere will be an opportunity to ask questions related to this subject at the end of this session. \n \nREGISTER YOUR FREE PLACE HERE \nONCE REGISTERED\, LOGIN IS https://zoom.us/j/94647185913 \n  \n 
URL:https://theicg.co.uk/event/the-international-research-landscape/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/map.jpg
END:VEVENT
END:VCALENDAR